Bigwig Briefs: Startups Keys to Success - Industry Experts Reveal the Secrets to Launching a Successful New Venture [Paperback]

Aspatore Books Staff (Author), Bigwig Briefs Staff (Author), BigwigBriefs.com (Author)

Book Description

Publication Date: September 2001 | ISBN-10: 1587620170 | ISBN-13: 978-1587620171

Bigwig Briefs: Startups Keys to Success features knowledge excerpts from some of the leading business executives in every the world including executives from Sequoia Capital (VC), Softbank (VC), Egghead (CEO), webMethods (CFO), Verisign (CTO), Doubleclick (CMO), Prudential (CEO) and more. These highly acclaimed executives explain the secrets behind the financial, marketing, business development, legal, and technical aspects of starting a new venture. This book is a must have for anyone starting a new business venture and contains the best advice for entrepreneurs ever given in one place.

Editorial Reviews

From the Publisher

Bigwig Briefs features condensed business intelligence from industry insiders and are the best way for business professionals to stay on top of the most pressing issues. The Bigwig Briefs books are written by C-level (CEO, CTO, CFO, CMO, COO) executives from over half of the Fortune 100 companies and other leading executives. There are two types of Bigwig Briefs books: the first is a compilation of excerpts from various executives on a topic, while the other is a book written solely by one individual on a specific topic. Bigwig Briefs is also the first interactive book series for business professionals whereby individuals can submit excerpts (50 to 5,000 words) for upcoming briefs on a topic they are knowledgeable on or submit an idea to write an entire Bigwig Brief. Bigwig Briefs is revolutionizing the business book market by providing the highest quality content, written by leading executives, in the most condensed format possible for business book readers worldwide. Bigwig Briefs include Management & Leadership, The Golden Rules of the Internet Economy (After the Shakedown), Venture Capital, Human Resources & Building a Winning Team, Online Advertising, Startups Keys to Success, Guerrilla Marketing, Term Sheets & Valuations, Become a CEO, Become a VP of Marketing, Become a CTO, Become a VP of BizDev, Become a CFO, The Art of Deal Making, Career Options for Law School Students, Career Options for MBAs, Small Business Internet Advisor, and more...

Product Details

• Paperback: 95 pages
• Publisher: Aspatore Books (September 2001)
• Language: English
• ISBN-10: 1587620170
• ISBN-13: 978-1587620171
• Product Dimensions: 7.9 x 5 x 0.3 inches
• Shipping Weight: 4.8 ounces
• Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #7,768,385 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

4.0 out of 5 stars Disjointed collection of thoughts from VC & dot-com execs, November 23, 2001

By 

William T. Katz (Ashburn, VA USA) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Bigwig Briefs: Startups Keys to Success - Industry Experts Reveal the Secrets to Launching a Successful New Venture (Paperback)

This book collects "gems" from dozens of executives, practically all in the venture capital or internet space. Each contributor talks about what they view is a key strategy or issue. The book comprises a little over 80 pages of easily read thoughts, some of them quite interesting. However, there is little cohesiveness to the collection of thoughts with adjacent sections jumping across diverse topics. Despite this shortcoming, I thought the booklet was worth the reasonable price.