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Bill Bernbach's Book: A History of Advertising That Changed the History of Advertising

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Bill Bernbach's Book: A History of Advertising That Changed the History of Advertising [Hardcover]

Bob Levenson (Author) (Author), Bill Bernbach (Author) (Author)

5.0 out of 5 stars See all reviews (5 customer reviews) |

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Product Details

Hardcover: 220 pages
Publisher: Villard; 1st edition (April 12, 1987)
Language: English
ISBN-10: 0394549201
ISBN-13: 978-7027269573
Product Dimensions: 12.1 x 9.3 x 1 inches
Shipping Weight: 3.2 pounds

Average Customer Review: 5.0 out of 5 stars See all reviews (5 customer reviews)

Amazon Best Sellers Rank: #1,283,200 in Books (See Top 100 in Books)

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More About the Author

› Visit Amazon's Bob Levenson Page

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5.0 out of 5 stars (5 customer reviews)

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8 of 8 people found the following review helpful:

5.0 out of 5 stars The advertising Bible, April 24, 1998

By A Customer

This review is from: Bill Bernbach's Book: A History of Advertising That Changed the History of Advertising (Hardcover)

This book is of utmost necessity and reference for anyone in the advertising business. It is out of print and hard to find, just like the good ideas it contains. Original, funny, intelligent. Bill Bernbach made a career for a reason !

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3 of 3 people found the following review helpful:

5.0 out of 5 stars The Finest Hour, October 27, 2003

Brad H Gilmore (Minneapolis, MN) - See all my reviews

This review is from: Bill Bernbach's Book: A History of Advertising That Changed the History of Advertising (Hardcover)

The greatest copywriter/ad-man of all time figured it out for the rest of us. Tell the truth, make it interesting, and say it a different way. No other book tells the story as well as this one does. This is the book to have in your library. When you get your copy, hold onto it for dear livelihood.

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2 of 2 people found the following review helpful:

5.0 out of 5 stars What a history indeed!, August 17, 2001

Manoj (India) - See all my reviews

This review is from: Bill Bernbach's Book: A History of Advertising That Changed the History of Advertising (Hardcover)

This is one of the best books I have read. It contains a wealth of advertising wisdom. Bill Bernbach is perhaps the best advertising man the industry has had.

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Most Recent Customer Reviews

5.0 out of 5 stars Honest. Just get it.
This book was written because the man who wrote the book on advertising never wrote a book on advertising.

So Bob Levenson wrote BILL BERNBACH'S BOOK. Read more

Published 13 months ago by Joan McArthur

5.0 out of 5 stars The name says it all
What are you doing in advertising if you haven't read it yet

Published on October 6, 1999

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