How do professional musicians get their pictures in the paper and their videos on the air? Good publicists know how to get media coverage to keep their clients in the public eye as well as in the minds of important industry figures. Tricks of the trade are revealed in this engaging, clearly written guide. Supported by interviews with professionals, the book includes a brief history of the publicity field, a focus on the basic tool of the trade -- the press kit -- and other methods for generating buzz. New in this edition are strategies for staging compelling publicity campaigns, techniques for writing press releases that produce results, advice on utilizing desktop publishing and compact disk technology, and recommended reading lists of related source material.
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Book Description
Sound strategies for effective music publicity, critical to the success of any music career, are documented in this book, now fully updated.
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Most Helpful Customer Reviews
9 of 9 people found the following review helpful:
3.0 out of 5 stars
Good basic info, but dated,
By
This review is from: The Billboard Guide to Music Publicity (Paperback)
This book is probably of use to musicians who have no experience with publicity. I am a publicist who has represented authors and companies. I bought the book looking for information that would give me an understanding of specifics that are unique to music industry publicity. While this book provided a little of that information, I found it more helpful to confer with other music industry publicists, instead. This book does give you basics on what to include in your press kit and how to find some media contacts. The book is obviously dated and could use with a revision, especially in the technology area, which has revolutionized how publicity is done. If you are a complete beginner, this book can be helpful, but you will need a lot more to launch a truly successful campaign.
7 of 7 people found the following review helpful:
5.0 out of 5 stars
Good info about press kits, but dated internet information,
By A Customer
This review is from: The Billboard Guide to Music Publicity (Paperback)
This book was an invaluable resource on preparation of press kits, even including visual samples of the different components of them. It had considerably less information on other facets of publicity, but enough to give a publicist (or band, or label) direction. The internet information was mostly quaint, and even laughable at times: "There are numerous sites on the Web now. By the end of the decade, they'll number in the thousands." Despite its dated internet information, this book was very informative from all levels of publicists or musicians.
3 of 3 people found the following review helpful:
4.0 out of 5 stars
Highly recommended for the budding musician or publicist.,
By A Customer
This review is from: The Billboard Guide to Music Publicity (Paperback)
Pettigrew does an excellent job of emphasizing the importance of publicity in the music business. He effectively reveals every trick of the trade for preparing professional press kits, press releases, pitch letters, and more!
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