Customer Reviews

The Billboard Guide to Music Publicity

5 star:		(3)
4 star:		(3)
3 star:		(1)
2 star:		(0)
1 star:		(0)

 

 

This book is probably of use to musicians who have no experience with publicity. I am a publicist who has represented authors and companies. I bought the book looking for information that would give me an understanding of specifics that are unique to music industry publicity. While this book provided a little of that information, I found it more helpful to confer with other music industry publicists, instead. This book does give you basics on what to include in your press kit and how to find some media contacts.

The book is obviously dated and could use with a revision, especially in the technology area, which has revolutionized how publicity is done. If you are a complete beginner, this book can be helpful, but you will need a lot more to launch a truly successful campaign.

This book was an invaluable resource on preparation of press kits, even including visual samples of the different components of them. It had considerably less information on other facets of publicity, but enough to give a publicist (or band, or label) direction.

The internet information was mostly quaint, and even laughable at times: "There are numerous sites on the Web now. By the end of the decade, they'll number in the thousands."

Despite its dated internet information, this book was very informative from all levels of publicists or musicians.

Pettigrew does an excellent job of emphasizing the importance of publicity in the music business. He effectively reveals every trick of the trade for preparing professional press kits, press releases, pitch letters, and more!

This was one of the first books I read that helped our independent record label and our artists, and eventually our Hip Hop Entrepreneur success tools get featured on BET, Video Music Box, in Rappages, Billboard, Source and many other outlets. It's clear, easy to follow and one of the books we recommend in the Hip Hop Entrepreneur Niche on our site

As a singer looking to make a living out of the music industry, I was looking for a quality book such as this, to save me time and money while promoting my talent by making it public. It's a "user friendly" read, and offers professional, time saving advice and examples, forcing one to take a professional attitude with publicity, and making actual steps in moving forward. The contents of this book are so well done, it even makes for an excellent reference tool, as well. GET THIS BOOK, and I'll see you at the top!

This book is a good start for any new artist who is looking for a quick understanding of the music industry. Jim Pettigrew Jr. includes guidelines for many different positions with music publicity. I used this book for an internship in music publishing and I found this book to be very informative. There is a fairly large section on how to create press kits that was very instrumental for any new musician looking to gain publicity. Pettigrew Jr. makes sure to provide information on all aspects of music publicity, including the importance of the press kit jackets to the process of finding a photographer. The book is easy to read and techniques are simple to understand. Pettigrew Jr.'s guide is an essential tool for anyone involved in the music industry.

This was one of the early books I read on music publicity. Pettigrew offers solid advice on how to put together press kits and give the media what they need to cover your music. You'll need to continue your PR studies beyond this guide, but it provides a darn good start. -Bob Baker, author, "Guerrilla Music Marketing Handbook: 201 Self-Promotion Ideas for Songwriters, Musicians & Bands"