Customer Reviews

$12 Billion of Inside Marketing Secrets Discovered Through Direct Response Television Sales

5 star:		(10)
4 star:		(0)
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1 star:		(1)

 

 

Honestly, I am completely startled and bafled as to why the top players in the direct response television industry so openly reveal their secrets, sales figures, and techniques responsible for their billions of dollars of success.

A smart marketer can easily take these insights and apply them to anything and everything they do-for extraordinary monitary rewards!

If you're a serious marketer, business owner, salesman, or influence maker, this book is a steal at 10 times its cost!

Jay Abraham
Abraham Marketing Group

Dworman has long been the ultimate chronicler of direct response TV advertising, especially the world of infomercials.

He knows all the serious players and rounded them up for his book.

It's a must have and I would have gladly paid ten times the cover price for it without blinking an eye.

Steve Dworman has truly captured the key elements that have made infomercials a powerful force in our contemporary landscape. Simply reading this book will teach you not only the secrets about producing a successful infomercial but about the time proven principles of marketing in general. I strongly recommend this book.

Dear BR...

I'm sorry that you feel that my book is the worst purchase you've made on Amazon. Fortunately thousands of others have benefited from it, including major Universities that have ordered it for their libraries. The industry experts that contributed to this book reveal information on marketing that can not be found in any other source.

I truly am happy to personally refund every dime of your purchase if you email me at steve@itreallyworks.tv with your name and address. I'll send a check to you the day I receive your information.

I greatly appreciate you trying the book. I'm sorry the information in it was not to your liking.

Best wishes,

Steven Dworman

Dworman's a well-regarded figure in the infomercial/dm field, and this candid collection of interviews with top success stories from Steve Scott, Tony Robbins and others is essential reading. Excellent for all marketing professionals.

As direct response continues to dominate consumer sales growth, insight into this highly specialized
field becomes increasingly valuable.

As publisher of one of the industry's most influential news sources, Steve Dworman documented both the folly and the fantastic over 12 roller coaster years. Steve's renowned interviews reveal all the inside information with industry's top producers of many 100 million dollar plus promotions that is stunningly candid and invaluable to anyone either in the industry or considering taking the leap. This insight is simply not available from any other source and is a must read for every market planner in and outside the direct
response industry.

Eric L. Stilson
CEO
Stilson & Stilson Inc.

(HealthRider, BowFlex, Nordic Track, AB Trainer, AB Doer, Pilates, Gyrotonic, NatureSleep, LDS Church

WOW! Even if you aren't interested in launching your business in the direction of infomercials, what is to be learned from this book about starting and growing a business, marketing and development is an abosulte BARGAIN at $49.95. Every internet entrepreneur should sit up all night reading this book.
If you have a business or a product or want to start a business or launch a product, read this book before your competition does.

"There is no other book like it. The compilation of interviews is the next best thing to a private consultation with the brightest in the business."

For anyone entering into the DRTV industry as I am, Dworman's interviews helped me prepare and strengthen my strategy. Many of the interviewees covered areas I hadn't thought of or motivated me to change my previous plans. Peter Bieler (Thigh Master & Body Solutions) and Rick Cesari (Juiceman) were particularly insightful, while AJ Khubani (Telebrands) was intimidating and Steve Scott (American Telecast) inspiring. Much of my research groundwork was covered through reading about how media buying works, writing scripts, retail distribution, etc. If the industry hadn't changed as much since the book was released and dated some of the information, it would be a perfect research source. I would highly recommend it to anyone remotely involved in the DR industry.

When Steve was publishing his newsletter about the infomercial business, it was must reading for everyone in the industry. This book is the natural extension of that. A real insider's look at how to make money on television. Highly recommended.