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The book is sharply written.
If that weren't enough, Mr. Doctoroff goes on to provide excellent perspectives into management challenges of properly serving 1.3 billion consumers in China.
I read about 30 nonfiction books about consumer culture each year and Tom Doctoroff's "Billions" is among the five best I've read in the last two years.
You can find an abundance of books about doing business in China. This one, however, takes a rare approach. Read morePublished on June 14, 2007 by Rolf Dobelli
Confucius, Daoism, Communism, Industrialization, Urbanization, One-Child Families, Great Leap Forward, Education and Profit Is Good: What do these themes mean for those who wish... Read morePublished on September 12, 2006 by Donald Mitchell
Love this book. Focus group, quantitative analysis, qualitative research, or any else you learned in the Marketing Research course at the MBA curriculum, may not work in China. Read morePublished on June 14, 2006 by Donald Hsu
BILLIONS: SELLING TO THE NEW CHINESE CONSUMER comes from a CEO with direct experience selling into the Chinese market, and discusses the code of marketing as it relates to modern... Read morePublished on April 13, 2006 by D. Donovan, Editor/Sr. Reviewer
Great book if you would like to obtain an indepth view of the Chinese Consumer. A MUST read!!Published on March 10, 2006 by Ilana L. Rosen
This book makes me recall why I went into advertising in the first place. It's written from a psychological and athropoligical point of view. Read morePublished on January 11, 2006 by Denton
No, we're not. This is the accurate conclusion of Doctoroff's book. Too many Western companies think we are and, as a result, make big mistakes. A quote from p. Read morePublished on January 9, 2006 by WenLi2