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Biography - Ben & Jerry's (2007)

Ben Cohen , Jerry Greenfield  |  NR |  DVD
4.4 out of 5 stars  See all reviews (8 customer reviews)

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Product Details

  • Actors: Ben Cohen, Jerry Greenfield
  • Format: Multiple Formats, Color, NTSC
  • Language: English
  • Region: Region 1 (U.S. and Canada only. Read more about DVD formats.)
  • Aspect Ratio: 1.33:1
  • Number of discs: 1
  • Rated: NR (Not Rated)
  • Studio: A&E HOME VIDEO
  • DVD Release Date: January 15, 2008
  • Run Time: 50 minutes
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (8 customer reviews)
  • ASIN: B000T28PHO
  • Amazon Best Sellers Rank: #70,577 in Movies & TV (See Top 100 in Movies & TV)

Special Features

None.

Editorial Reviews

With flavor names like Phish Food and Karamel Sutra, Ben & Jerry's Homemade ice cream has built a reputation over the years as a fun-loving company with a unique and creative approach to business. When Ben Cohen and Jerry Greenfield met in gym class in 1963, they realized that they shared two important qualities: a hatred for running and a love for food. They also agreed that it was no fun being in business just to earn a living--they wanted to enjoy themselves too. So in 1977 they turned to ice cream making by enrolling in a $5 correspondence course to learn the craft. Their recipe was a sophisticated concoction: a blend of fresh Vermont milk, cream and generous portions of whatever ingredients took their fancy.

Customer Reviews

4.4 out of 5 stars
(8)
4.4 out of 5 stars
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Most Helpful Customer Reviews
4 of 4 people found the following review helpful
4.0 out of 5 stars Biography: Ben & Jerry's June 23, 2012
What a great little biography show. I really enjoyed watching it, although I would have loved for them to get more descriptive on the ice cream aspect of things along with all the business and social consciousness they showed for the company.

Ben & Jerry were born within days of each other, and during school became fast friends over not being fast enough to run a mile in normal time. After having lackluster experiences in college and their love lives, they decided to open a restaurant business. But they weren't sure what they were going to do until they finally hit on ice cream. And they made it a success. Teaching themselves to make ice cream they made a plan for not only producing a good product, but also giving back and making their business not only profitable for themselves, but also for the community as well. The documentary details their becoming a publicly traded company and the eventual buyout they couldn't control as well.

Ben & Jerry are fantastic guys. It takes a very imaginative mind to take some incredibly good ice cream and do good with it as well. They were visionaries. And they just seem really nice too. What they are doing is genuine and they really believe in their work. I just am very impressed with them. I was greatly surprised by the buyout. I didn't realize that had happened but was happy that both are still active in the company and making sure it's still socially responsible.

From a visual aspect this was much like other documentaries. There were interviews with people, shots of the different factories, etc. But it was done in an easy way. They seemed well thought out and everything they said was interesting and important. As said before I would have liked to hear more about the ice cream itself.
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4 of 4 people found the following review helpful
5.0 out of 5 stars Great video March 27, 2011
By Teacher
Great video. Very interesting. Showed the ups and downs of the business, touched on the economy, supply & demand, and so much more. Showed how Ben & Jerry were creative business owners and ultimately built a successful business. Actually kept the attention of high school students!
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4 of 4 people found the following review helpful
5.0 out of 5 stars From Pint-Size to Giant - Ben & Jerry's January 12, 2011
Verified Purchase
This film is a documentary about Ben and Jerry and the famous ice cream company which bears their names. The movie provides biographical information on Ben and Jerry and their formative years through college, how they came to start Ben & Jerry's and the growth of the company. I did not actually know much about the company or how it operated and it was interesting to learn the story behind the company's good reputation.
I found the biographical information interesting and Ben and Jerry contributed a lot to this film through photos and interviews. For those interested in small business entrepreneurship, and what I found really interesting about this film, the documentary also covers the growth of the company, the many growing pains a small business can encounter, and how solutions to problems slowly but surely led them to ultimately sell control of the company to Unilever.
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3 of 3 people found the following review helpful
5.0 out of 5 stars Great Pair, They Deserve Success November 8, 2010
The last few documentaries I saw that were corporate related were very negative and focused on the evils of the world. It was refreshing to watch one that is the complete opposite. This documentary is about Ben Cohen and Jerry Greenfield, the founders of Ben and Jerry's Ice Cream (and I've never had a flavor of that Ice Cream that I didn't like). There is an overview of them as kids and their growing up and how they met. You get to see how they went about starting their business.

Like many successful people, there were trials and tribulations along the way and they overcame them to form a highly successful company. This is not all. The pair were and still are highly civic minded. Their efforts on the corporate side always reflected their civic thinking. They wanted to make a difference in the world and their business was a way to do that. It is nice to see, even though they have sold their company, that Ben Cohen and Jerry Greenfield are still pushing for a better world. Right on!
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