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The Birth of Coffee
 
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The Birth of Coffee [Illustrated] [Hardcover]

Daniel Lorenzetti (Author), Linda Rice Lorenzetti (Author)
4.7 out of 5 stars  See all reviews (3 customer reviews)


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Book Description

November 21, 2000
A simple cup of coffee: Millions of people greet the morning, take a break, or end a meal with this dark brew. In these brief moments, coffee's rich flavor and deep aroma are simple pleasures unquestioningly accepted, although few of us ever consider the origins of this evermore popular beverage.

Yet 25 million people wake up thinking about coffee, not simply as a part of their morning routine, but as the whole of their workday. In The Birth of Coffee, Daniel Lorenzetti and Linda Rice Lorenzetti explore coffee's profound impact on people in coffee-growing nations.  Spanning four continents, the Lorenzettis' eloquent text and evocative photographs capture the places where coffee is more than a popular beverage, but a force in politics, economics, and history.

From the cloud-covered farms in Colombia to the rugged mountains of Indonesia and the bustling markets of Yemen, the Lorenzettis find themselves in landscapes dominated by the coffee industry: roads lined with beans, trails to distant fields, and wild forests of coffee trees. But the business of coffee easily flows from the fields to all aspects of life: For the people in these photographs, life too is steeped in an industry dependent on nature. Like the slow brewing of its final product, the business of coffee and the life of its workers have remained remarkably unchanged for centuries.

Despite the big business behind them, coffee often comes to us from small farms where little mechanization is used. Where fields teeming with coffee trees spring from the mountainous landscape, the process of raising, picking, sun-drying, and sorting coffee beans requires a dexterous and vigilant workforce.  As the Lorenzettis observe, by the time a coffee bean is on its way to port, it has moved through dozens of hands.

The Birth of Coffee examines brown gold's impact in Ethiopia, Yemen, Indonesia, Brazil, Colombia, Costa Rica, Guatemala, and Kenya, accompanied by 100 duotone photographs that Daniel Lorenzetti toned with actual coffee. This startling book will strike readers with the beauty and substance of the worlds and peoples behind a simple cup of coffee.

Visit the Web site at www.birthofcoffee.com


Editorial Reviews

Amazon.com Review

If asked where you got your coffee beans, you'd probably say the corner Starbucks or your local grocery store. Rich and fragrant, piles of beans wait in bins for you to pack, grind, and take home (or pack, take home, and grind--whatever your preference). Before arriving on your kitchen counter, though, your coffee beans have passed through the hands of many workers. In The Birth of Coffee, Daniel Lorenzetti and Linda Rice Lorenzetti visit countries where the harvesting of coffee is not just a job or a valuable export but a way of life.

"There is something endlessly fascinating about coffee. It is almost magical in its lore, dynamic in its history, and rich in its countless traditions," says Rice Lorenzetti. "To tell the story of coffee is to tell much about the nature of humankind.... The story of coffee rests in the faces of these people--in their labor, in their lives, in their hands." In Ethiopia, women ring a huge mound of green coffee beans, picking through them rapidly and tossing inferior beans into shallow metal bowls. While they work, they sing, as they have for many centuries of sorting. In the evenings, they roast beans and brew strong, sweet coffee in long-necked clay vessels called jebenas. In Java, young women pulp coffee cherries using hand-cranked grinders, which, though heavy, separate the bean from the fruit pulp in just one pass. Since the 1700s Brazil has been perfecting the art and science of coffee harvesting and is now the world's largest exporter.

The Birth of Coffee tells its story through evocative prose and stunning duo-toned photographs. Seeing the hard-working, often-poor people responsible for your coffee can set you back a step, but they are presented with pride and dignity. And these same people often end their evenings the same way you do--with a steaming cup of coffee. --Dana Van Nest

From the Inside Flap

A simple cup of coffee: Millions of people greet the morning, take a break, or end a meal with this dark brew. In these brief moments, coffee's rich flavor and deep aroma are simple pleasures unquestioningly accepted, although few of us ever consider the origins of this evermore popular beverage.

Yet 25 million people wake up thinking about coffee, not simply as a part of their morning routine, but as the whole of their workday. In The Birth of Coffee, Daniel Lorenzetti and Linda Rice Lorenzetti explore coffee's profound impact on people in coffee-growing nations.  Spanning four continents, the Lorenzettis' eloquent text and evocative photographs capture the places where coffee is more than a popular beverage, but a force in politics, economics, and history.

From the cloud-covered farms in Colombia to the rugged mountains of Indonesia and the bustling markets of Yemen, the Lorenzettis find themselves in landscapes dominated by the coffee industry: roads lined with beans, trails to distant fields, and wild forests of coffee trees. But the business of coffee easily flows from the fields to all aspects of life: For the people in these photographs, life too is steeped in an industry dependent on nature. Like the slow brewing of its final product, the business of coffee and the life of its workers have remained remarkably unchanged for centuries.

Despite the big business behind them, coffee often comes to us from small farms where little mechanization is used. Where fields teeming with coffee trees spring from the mountainous landscape, the process of raising, picking, sun-drying, and sorting coffee beans requires a dexterous and vigilant workforce.  As the Lorenzettis observe, by the time a coffee bean is on its way to port, it has moved through dozens of hands.

The Birth of Coffee examines brown gold's impact in Ethiopia, Yemen, Indonesia, Brazil, Colombia, Costa Rica, Guatemala, and Kenya, accompanied by 100 duotone photographs that Daniel Lorenzetti toned with actual coffee. This startling book will strike readers with the beauty and substance of the worlds and peoples behind a simple cup of coffee.

Product Details

  • Hardcover: 192 pages
  • Publisher: Clarkson Potter; illustrated edition edition (November 21, 2000)
  • Language: English
  • ISBN-10: 0609606786
  • ISBN-13: 978-0609606780
  • Product Dimensions: 11.2 x 8.9 x 1 inches
  • Shipping Weight: 2.4 pounds
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #1,464,150 in Books (See Top 100 in Books)

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Average Customer Review
4.7 out of 5 stars (3 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

12 of 13 people found the following review helpful:
4.0 out of 5 stars You Won't View a Cup of Coffee in the Same Way Again, November 29, 2000
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This review is from: The Birth of Coffee (Hardcover)
I expected this book to be interesting, but I didn't expect to be captivated. I picked it up late last night with the intention of thumbing through the pages, and I became engrossed. I ended up reading it from cover to cover. The text guides us through a brief overview of the history and oddly familiar geography of coffee (Kaffa, Al Mokha, Java). But the photographs of the people who grow, pick, and process coffee around the world are what make this book distinctive. "Their faces will always be reflected on the dark surface of every cup of coffee we drink." Indeed.
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4 of 5 people found the following review helpful:
5.0 out of 5 stars Flamingo Park Loves Coffee, April 12, 2001
By 
Linda B. Anderson (West Palm Beach, Fl USA) - See all my reviews
(REAL NAME)   
This review is from: The Birth of Coffee (Hardcover)
We are coffee lovers and sample different flavors from around the world. This book has filled a gap in the history of coffee. The text was inspired and the photos are truly amazing. The sepia tones reflect the coffee flavor of the book. One can imagine the fragrance of the coffee beans just from the photos. Bravo!
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5.0 out of 5 stars Coffee 201, September 12, 2009
This review is from: The Birth of Coffee (Hardcover)
This is not your average book about coffee! This is also not about what this writer thinks rather, what you, the potential reader can expect from this book.

The depth of information found in both the provacative photos and the text are factual as well as revealing. Coffee growers around the world produce one of the most coveted products on earth, yet are among the most unappreciated and abused people groups. While The Birth of Coffee does not necessarilly condem those who unashamedly taken such licentious advantage of growers, it paints a clear picture of conditions that exist. It would be difficult for the reader/viewer to not see this as photographically it is so well exposed.

If you have a real desire and thirst (pun intended) to know more not just about coffee, but follow it from bean to cup, this is the book.
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