From Publishers Weekly
In 1989, Jean Frydman, a director of L'Oreal, the highly profitable Paris-based cosmetics conglomerate, learned he had "resigned" at a board of directors meeting that never actually took place. A hero of the French Resistance, founder of Paravision (a L'Oreal subsidiary), a Jew and a part-time resident of Israel, Frydman suspected that his resignation had been forged to meet the demands of the Arab League, which, at that time, was enforcing a ban?illegal in both France and the U.S.?on businesses with ties to Israel. He later began to suspect that the instigator of his removal was Jacques Correze, a former Nazi collaborator and convicted war criminal who was head of the company's U.S. operation. The ensuing lawsuits created a scandal in France. As retold by Bar-Zohar, a novelist and a biographer of David Ben-Gurion, L'Oreal was a hotbed of former Nazi sympathizers all too willing to bribe and be pressured by anti-Zionists. It also had friends in high places, Bar-Zohar claims, as high as French President Francois Mitterand, who appeared publicly as an archenemy of the boycott. The author milks the situation for its melodrama, with reconstructed conversation, numerous flashbacks and trumped-up suspense. He seems to be hoping reviewers will say his tale, though true, reads like a novel. It might have read even better as straightforward journalism, since he has unsuccessfully blended reportage with the techniques of fiction.
Copyright 1996 Reed Business Information, Inc.
From Library Journal
Bar-Zohar (Brothers, LJ 3/15/93), a specialist on Jewish-Arab relations, presents another masterpiece (previously published in Israel) about the corruptions and violations of France's antiboycott laws by L'Oreal, a giant French conglomerate, with the "zealous cooperation of the French embassy in Damascus" and other important French dignitaries. Bar-Zohar relates how L'Oreal yielded to the Arab boycott of Israeli products, which started even before the birth of the state of Israel. He also gives a fascinating look into France's murky past during World War II, following the complex story of President Francois Mitterand's right-wing connections during his youth, activities as an official of the Petain government at Vichy, and his continued and shadowy ties with top L'Oreal executives. The author also delves into the shadowy past of L'Oreal owner Andre Bettencourt, a cabinet minister, senator, and recipient of the Resistance medal who was on the payroll of the Propaganda Ministry of Nazi Germany. Bar-Zohar's work is richly detailed and clearly argued but not well documented. It is a remarkable work designed for nonspecialists.?Edward G. McCormack, Univ. of Southern Mississippi-Gulf Coast, Long Beach
Copyright 1996 Reed Business Information, Inc.