Biz Blog Marketing [Paperback]

Doug Williams (Author)

Book Description

Publication Date: February 8, 2008

Business blogs are sweeping the business community. Find out what they are, how they work and what they can do for your business. Blog marketing can increase exposure, generate buzz, and create a global message to which individual customers can respond. Biz Blog Marketing is the complete practical guide that your business will need to begin marketing your business using blogs. This book has been written in a blog posting format. This is a short concise format that is quick and easy to read. Each chapter is made up of multiple topics. Each topic is about 250 words long, in the same way that blog postings should be written. You will learn how blog marketing works, how to write an effective blog posting and how to comment on other peoples blogs. Learn blog SEO techniques. You will be able to get business from new markets, be viewed as an expert in your field and be able to promote your company website with the search engines.

Editorial Reviews

About the Author

Doug Williams is the founder and president of Doug Williams and Associates (DWA), an Internet marketing firm located in Vancouver, Washington. A blogger and marketing consultant, Williams has helped owners grow their businesses and their bottom line thru business coaching, marketing strategies, blog marketing, search engine optimization, and web design solutions. A results oriented business consultant Doug is experienced in designing and implementing strategic plans and business systems. His key strength is the ability to originate and implement change. Doug has expertise in marketing, financial, operations and general management in companies experiencing rapid change in both high growth and start-up situations. He has served on the Board of Directors for multiple companies. Prior to starting DWA in 2002, Doug spent 26 years in management, 22 of these years in senior management positions across a wide range of industries. He put in place many key business systems and improvement strategies to create profitable operations. Doug has an MBA from Pepperdine University.

Product Details

• Paperback: 224 pages
• Publisher: Doug Williams and Associates (February 8, 2008)
• Language: English
• ISBN-10: 0980130700
• ISBN-13: 978-0980130706
• Product Dimensions: 9 x 6 x 0.8 inches
• Shipping Weight: 12.8 ounces (View shipping rates and policies)
• Average Customer Review: 4.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #2,751,510 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

4.0 out of 5 stars This is my blogging bible, April 6, 2008

By 

Goldie Davich "Ste. Goldie" (Vantucky, WA) - See all my reviews
(REAL NAME)   

This review is from: Biz Blog Marketing (Paperback)

Mr. Williams book is an easy to read, step-by-step guide to blog marketing. I am grateful to have a copy by my side as I am working on key word driven blog posts. I loved reading the case studies of different types of businesses. The case studies gave me ideas about how to come up with key word driven topics. I feel like I can sell my services to people with confidence because I use Doug's words to explain what it is I do when I say "I'm blogging". I wish I had a copy of this to book to give to everyone I work with. I would recommend this book to anyone looking to expand their online presence, whether you are a small business owner or a blogger looking to hone in your blogging skills. This book has clear and detailed information. This book reads like a blog, like a great blog: It's informative, current, relevant and specific. Sigh :-)

4.0 out of 5 stars A Small Business Owners Roadmap to Blogging, March 22, 2009

By 

Edward Bejarana (Portland, OR) - See all my reviews
(REAL NAME)   

This review is from: Biz Blog Marketing (Paperback)

Mr. Williams creates a good foundation for small business owners to use to support a new business blog. His writing style is in blog format which helped drill into my methods the feel of the correct length blog article.

From case studies to SEO to developing your target customer, everything was laid out in a logical pattern that felt right without being techy.

I do wish there would have been some more advanced topics, but the does leave open the possibility of a second book (hint hint). Specifically creating language to target specific customer personalities.

I recommend this book to anyone who wants to learn how blogging can be incorporated into your business as a marketing tool.

Ed