Black Business Secrets: 500 Tips, Strategies, and Resources for the African American Entrepreneur [Paperback]

Dante Lee (Author)

Book Description

Publication Date: November 15, 2010

“Should I lower my price point? Give my new product away for free online? How do I compete when my goods, services, or business model might be duplicated?” In this candid, 21st-century-savvy guide, Dante Lee illustrates how passion can become profit by addressing the questions that every businessperson needs to ask. Black Business Secrets discusses the entrepreneurial skills that African-American business owners must master in order to compete in a world where most new companies fail within three years.

Whether you’re a weekend entrepreneur or a career-changing professional, Lee’s motto—“don’t be a worrier, be a warrior”—applies. From personal branding to best practices, this empowering blueprint offers surefire tips and strategies designed to ensure business survival and success.

Editorial Reviews

About the Author

Dante Lee is the 28-year-old president and CEO of Diversity City Media, an African-American marketing and public-relations firm based in Columbus, Ohio. Founded in 2000, this award-winning company—known for its marquee online businesses BlackNews.com, BlackStudents.com, and BlackPR.com—helps clients from corporations to start-ups penetrate the African-American consumer market. A respected motivational speaker and diversity consultant, Lee is the cofounder of Lee Moss Media, whose social-networking properties, including HBCU.com, BlackWomenConnect.com, and BlackInAmerica.com, collectively attract over two million African-American visitors each month. Recognized by top media outlets MSNBC, CNN, Fox News, and Black Enterprise, Lee is showcased in Ebony’s 2010 Young Entrepreneurs list.

Product Details

• Paperback: 336 pages
• Publisher: SmileyBooks (November 15, 2010)
• Language: English
• ISBN-10: 1401929540
• ISBN-13: 978-1401929541
• Product Dimensions: 8.9 x 6 x 0.9 inches
• Shipping Weight: 15.2 ounces (View shipping rates and policies)
• Average Customer Review: 4.6 out of 5 stars  See all reviews (19 customer reviews)
• Amazon Best Sellers Rank: #351,397 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, read author blogs, and more.

Most Helpful Customer Reviews

7 of 7 people found the following review helpful

4.0 out of 5 stars Real Information, Real Strategies December 16, 2010

By Writing Pro & Small Business Coach

Format:Paperback

If you threw a stone in a crowded room, you'd likely hit a business owner with a book on starting and building a business. When written, those books are often long on platitudes and short on practical AND inspiring information, Lee's book is different.

Lee has captured an important niche - the emerging Black entrepreneur - and gathered the best, successful people and put them together in one place. That's the inspiration.

The practical information - lists of resources and programs is the kind of information it takes hours to research and compile. Lee has taken care of all the work for entrepreneurs so they can get to the business of learning and running their business.

The economic downtown has presented an opportunity for Blacks, a group who has seen their unemployment numbers dwarf the national average, and they are creating their own businesses opportunities in great numbers. I always advise clients to begin any new venture with research, I will suggest they start their research with Lee's book.

2 of 2 people found the following review helpful

4.0 out of 5 stars A Blueprint for Success December 16, 2010

By Monique Caradine

Format:Paperback

Anyone who knows Dante Lee knows that he has cracked the code when it comes to staying ahead of business trends and understanding what works for businesses TODAY. This book is a quick and dirty sample of his sheer brilliance. If you've ever considered going into business for yourself, this book will crystalize the fact that now is the best time to do it, despite what the economy says to the contrary. Black Business Secrets literally gives you a blueprint of successful strategies that really work. Do not hestitate to invest in this one. Then, get ready for massive success in the New Year.

1 of 1 people found the following review helpful

3.0 out of 5 stars A No-Hype Review February 16, 2012

By Mr White

Format:Paperback

Amazingly, this book has gotten some "over the top" reviews which overlook the downside of this book.

While the book does offer tons of tidbits, they are not much more than what could commonly be found online and are pretty basic things.

It is nice to see them in one resource, but there is little help for the reader towards practical application and there are a lot of self-promotion tips that refer the reader to one of his websites.

Also, the tips are in no logical order. The Table of Contents gives general descriptions and there is no Index at all.

You basically browse the book stumbling upon "tips", randomly. This can be a turn off as there is no flow to the book.

This is obviously a book for publicity, which is fine. The author even gives this as a tip on page 223.

All-in-all, it is a fairly good resource for ideas, but a reader will need to refer to other resources for steps in implementing these ideas.

A strategy that the author overlooked is to use his book as promotion of not just a cheap website service, but to promote high-end workshops and programs to help his readers implement the strategies outlined in his book.

This is a strategy that folks like Robert Kiyosaki, Tony Robbins, and many others use to leverage the power of being a published author.