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Black Business Secrets: 500 Tips, Strategies, and Resources for the African American Entrepreneur Paperback


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Black Business Secrets: 500 Tips, Strategies, and Resources for the African American Entrepreneur + The Wealth Choice: Success Secrets of Black Millionaires + How to Succeed in Business Without Being White: Straight Talk on Making It in America
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Product Details

  • Paperback: 336 pages
  • Publisher: SmileyBooks (November 15, 2010)
  • Language: English
  • ISBN-10: 1401929540
  • ISBN-13: 978-1401929541
  • Product Dimensions: 8.9 x 6 x 0.9 inches
  • Shipping Weight: 15.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (21 customer reviews)
  • Amazon Best Sellers Rank: #733,644 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Dante Lee is the 28-year-old president and CEO of Diversity City Media, an African-American marketing and public-relations firm based in Columbus, Ohio. Founded in 2000, this award-winning company-known for its marquee online businesses BlackNews.com, BlackStudents.com, and BlackPR.com-helps clients from corporations to start-ups penetrate the African-American consumer market. A respected motivational speaker and diversity consultant, Lee is the cofounder of Lee Moss Media, whose social-networking properties, including HBCU.com, BlackWomenConnect.com, and BlackInAmerica.com, collectively attract over two million African-American visitors each month. Recognized by top media outlets MSNBC, CNN, Fox News, and Black Enterprise, Lee is showcased in Ebony's 2010 Young Entrepreneurs list.

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Customer Reviews

4.6 out of 5 stars
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See all 21 customer reviews
Dante Lee is truly an inspiration and mogul in the making.
Ramona Wright
Readers are helped to develop ideas for business and determine if their idea is a good one.
Black Book Review
I highly recommend Lee's book to anyone who wants to excel in business!
Mujiba Salaam Parker

Most Helpful Customer Reviews

7 of 7 people found the following review helpful By Writing Pro & Small Business Coach on December 16, 2010
Format: Paperback
If you threw a stone in a crowded room, you'd likely hit a business owner with a book on starting and building a business. When written, those books are often long on platitudes and short on practical AND inspiring information, Lee's book is different.

Lee has captured an important niche - the emerging Black entrepreneur - and gathered the best, successful people and put them together in one place. That's the inspiration.

The practical information - lists of resources and programs is the kind of information it takes hours to research and compile. Lee has taken care of all the work for entrepreneurs so they can get to the business of learning and running their business.

The economic downtown has presented an opportunity for Blacks, a group who has seen their unemployment numbers dwarf the national average, and they are creating their own businesses opportunities in great numbers. I always advise clients to begin any new venture with research, I will suggest they start their research with Lee's book.
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2 of 2 people found the following review helpful By Mr White on February 16, 2012
Format: Paperback
Amazingly, this book has gotten some "over the top" reviews which overlook the downside of this book.

While the book does offer tons of tidbits, they are not much more than what could commonly be found online and are pretty basic things.

It is nice to see them in one resource, but there is little help for the reader towards practical application and there are a lot of self-promotion tips that refer the reader to one of his websites.

Also, the tips are in no logical order. The Table of Contents gives general descriptions and there is no Index at all.

You basically browse the book stumbling upon "tips", randomly. This can be a turn off as there is no flow to the book.

This is obviously a book for publicity, which is fine. The author even gives this as a tip on page 223.

All-in-all, it is a fairly good resource for ideas, but a reader will need to refer to other resources for steps in implementing these ideas.

A strategy that the author overlooked is to use his book as promotion of not just a cheap website service, but to promote high-end workshops and programs to help his readers implement the strategies outlined in his book.

This is a strategy that folks like Robert Kiyosaki, Tony Robbins, and many others use to leverage the power of being a published author.
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1 of 1 people found the following review helpful By Mujiba Salaam Parker on December 16, 2010
Format: Paperback
Dante Lee is a very smart business man! I think it's great that Lee is revealing the business secrets of successful black businesses. This book covers all of the aspects of being an entrepreneur who thrives in ANY economy. As long as you're providing a product or service needed to solve your target audience's problem, you can do well in business.

Lee also provides information on making sure to deliver on what you promise to your customers. This is a very important part of being a successful entrepreneur. His interviews with millionaire business owners are insightful and provide encouraging advice to those who want to start a business as well as those who want to enhance their existing businesses. I highly recommend Lee's book to anyone who wants to excel in business!

Mujiba Salaam Parker, "The Empowerment QueenTM" [...]
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1 of 1 people found the following review helpful By Garret on December 16, 2010
Format: Paperback
This is exciting! Many have said that experience is a good teacher and I would have to agree. I have chosen Dante Lee has been my leading resource into the world of African American professionalism. After following his blog, I have come to know that his wisdom, knowledge and experience go far beyond his years. This new book is a result of the above mentioned.
As an author and an entrepreneur, I am constantly in search of gaining the edge that will help put me in the driver's seat of life. This book will help me get there. The fact of the matter is that business and how we operate in it has changed. Everyone and anyone can create a global presence. Thus the competition and the abilities to excel in one's market place have changed. The Internet, social media and creative marketing systems have changed the playing field in which many are being left behind. Mr. Lee has taken a look at this vast landscaped and has created a blueprint that will specifically cater to the African American Entrepreneur. If you are ready to go to the next level, this book is for you. If you are ready to eliminate the excuses, this book is for you. If you know anything at all about Dante Lee, than you know...this book is for you!
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1 of 1 people found the following review helpful By OneBrownGirl on December 16, 2010
Format: Paperback
I'm usually the type that doesn't think that business books for entrepreneurs need to be separated by ethnicity. After all, business is business right? Well...um...not really.
As an African-American entrepreneur, I am faced with an abundance of business challenges (both overt and subtle) that are a direct result of how I am perceived by others...and of course, my skin color does indeed play a role. It's unfortunate, but it's true. And while everyone won't buy into this truth, that doesn't mean it isn't true.
For me, having a book that provides tips, strategies and resources is right on time. I wish it had been available years and years ago. A must-read. Thanks Dante!
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