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Black Business Secrets: 500 Tips, Strategies, and Resources for the African American Entrepreneur Paperback – November 15, 2010


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Product Details

  • Paperback: 336 pages
  • Publisher: SmileyBooks (November 15, 2010)
  • Language: English
  • ISBN-10: 1401929540
  • ISBN-13: 978-1401929541
  • Product Dimensions: 6 x 0.8 x 9 inches
  • Shipping Weight: 15.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (27 customer reviews)
  • Amazon Best Sellers Rank: #440,331 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Dante Lee is the 28-year-old president and CEO of Diversity City Media, an African-American marketing and public-relations firm based in Columbus, Ohio. Founded in 2000, this award-winning company-known for its marquee online businesses BlackNews.com, BlackStudents.com, and BlackPR.com-helps clients from corporations to start-ups penetrate the African-American consumer market. A respected motivational speaker and diversity consultant, Lee is the cofounder of Lee Moss Media, whose social-networking properties, including HBCU.com, BlackWomenConnect.com, and BlackInAmerica.com, collectively attract over two million African-American visitors each month. Recognized by top media outlets MSNBC, CNN, Fox News, and Black Enterprise, Lee is showcased in Ebony's 2010 Young Entrepreneurs list.

Customer Reviews

4.7 out of 5 stars
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Highly recommend any business owner to read this book.
Amazon Customer
Very rarely do you find a business book that makes sense and is easy to follow.
quinnconyers
It is an excellent work designed to help us get to the next level.
Cedric Varner Visions TV

Most Helpful Customer Reviews

10 of 10 people found the following review helpful By Writing Pro & Small Business Coach on December 16, 2010
Format: Paperback
If you threw a stone in a crowded room, you'd likely hit a business owner with a book on starting and building a business. When written, those books are often long on platitudes and short on practical AND inspiring information, Lee's book is different.

Lee has captured an important niche - the emerging Black entrepreneur - and gathered the best, successful people and put them together in one place. That's the inspiration.

The practical information - lists of resources and programs is the kind of information it takes hours to research and compile. Lee has taken care of all the work for entrepreneurs so they can get to the business of learning and running their business.

The economic downtown has presented an opportunity for Blacks, a group who has seen their unemployment numbers dwarf the national average, and they are creating their own businesses opportunities in great numbers. I always advise clients to begin any new venture with research, I will suggest they start their research with Lee's book.
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3 of 3 people found the following review helpful By Mr White on February 16, 2012
Format: Paperback
Amazingly, this book has gotten some "over the top" reviews which overlook the downside of this book.

While the book does offer tons of tidbits, they are not much more than what could commonly be found online and are pretty basic things.

It is nice to see them in one resource, but there is little help for the reader towards practical application and there are a lot of self-promotion tips that refer the reader to one of his websites.

Also, the tips are in no logical order. The Table of Contents gives general descriptions and there is no Index at all.

You basically browse the book stumbling upon "tips", randomly. This can be a turn off as there is no flow to the book.

This is obviously a book for publicity, which is fine. The author even gives this as a tip on page 223.

All-in-all, it is a fairly good resource for ideas, but a reader will need to refer to other resources for steps in implementing these ideas.

A strategy that the author overlooked is to use his book as promotion of not just a cheap website service, but to promote high-end workshops and programs to help his readers implement the strategies outlined in his book.

This is a strategy that folks like Robert Kiyosaki, Tony Robbins, and many others use to leverage the power of being a published author.
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3 of 3 people found the following review helpful By OneBrownGirl on December 16, 2010
Format: Paperback
I'm usually the type that doesn't think that business books for entrepreneurs need to be separated by ethnicity. After all, business is business right? Well...um...not really.
As an African-American entrepreneur, I am faced with an abundance of business challenges (both overt and subtle) that are a direct result of how I am perceived by others...and of course, my skin color does indeed play a role. It's unfortunate, but it's true. And while everyone won't buy into this truth, that doesn't mean it isn't true.
For me, having a book that provides tips, strategies and resources is right on time. I wish it had been available years and years ago. A must-read. Thanks Dante!
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By Troy Johnson on February 13, 2013
Format: Paperback
During these dire economic times when the overall unemployment rate in the U.S. is at 9.8 %, you can be sure that that figure is at least double in the African-American community.

If you're presently out of work, I wouldn't hold my breath waiting for the supposedly-stimulative effect of that windfall for the rich to trickle-down to you in the form of a job. Instead, may I suggest perusing a copy of Black Business Secrets: 500 Tips, Strategies, and Resources for the African-American Entrepreneur.

This invaluable how-to tome designed with ambitious self-starters in mind was written by Dante Lee, a bona fide success story in his own right. He is the CEO of Diversity City Media, the umbrella organization for a number of marquee internet sites including BlackNews.com, BlackPR.com, HBCUconnect.com and BlackHistory.com. Mr. Lee founded the company in 2000 while still in college, and it has mushroomed over the course of the past decade into the largest network of premier African-American web properties.

Among the hundreds of tips revealed and elaborated upon in the text are morsels of wisdom ranging from "Learn to Have Thick Skin" to "Don't Wait for the Phone to Ring" to "Learn to Speak Like Obama" to "Never Check Email in the Morning." Although much of what's printed on these pages might be easier read than done, Mr. Lee certainly has a knack for serving up a delectable winning recipe in easy-to-follow, step-by-step fashion.

Read the full review and more book reviews from AALBC.com on your Kindle Edition
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By Black Book Review on January 13, 2011
Format: Paperback
Black Business Secrets contains a wealth of information on a variety of topics. Lee starts with a very candid discussion about what it means to be a black entrepreneur and why it's a good idea to start your own business. Individuals must have a realistic viewpoint of entrepreneurship. A successful entrepreneur needs a certain mind-set - positive, courageous, hardworking and open-minded. Readers are helped to develop ideas for business and determine if their idea is a good one. Lee gives advice on how to start your business, where to look for financing, marketing, advertising and public relations.

Black Business Secrets is a wonderful reference tool for everyone in business. Lists of tips and secrets are easily found at the end of several chapters. This book was very easy-to-read and even humorous at times. I thoroughly enjoyed it and I have personally benefited from implementing strategies from Dante Lee, the "Black Business Coach." I echo Lee's encouragement to readers - "Grab a cup of coffee or tea, kick off your shoes, take out a highlighter and let this book give you the tools to ensure that your business will shine throughout the 21st century."
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