Film is for HOME USE ONLY!
Copies for public screenings or use in the classroom can be purchased from California Newsreel at www(dot)newsreel(dot)org
After oil, coffee is the most actively traded commodity in the world. But for every $2 cup of coffee, a farmer receives only a few pennies. Black Gold
asks us to face the unjust conditions under which our favorite drink is produced and to decide what we can do about it. The film traces the tangled trail from the two billion cups of coffee consumed each day back to the coffee farmers who produce the beans. Founder of the Oromia Coffee Farmers Cooperative Union, Tadesse Meskela is fighting to help his 70,000 Ethiopian coffee farmers by seeking out buyers willing to pay a fair price. Through his journey, Tadesse begins to expose the web of greed and corruption inherent to the international trading system, including the World Trade Organization. Black Gold
reminds viewers of their power to affect positive social change by way of their consumer vote. After seeing this film your coffee will never taste the same. Film contains overprinting warning against public use in 3 points during the film, at 5 second intervals.
The documentary is as riveting and jaw-dropping as anything currently starring Leonardo DiCaprio. But Black Gold
transcends both dramatization and the dry presentational quality of a film like An Inconvenient Truth
by telling the story of Ethiopia's coffee farmers like the epic tragedy that it is. --Corina Chocano, L.A. TIMESBlack Gold
goes beyond giving Starbucks sippers guilt trips. It gives a fascinating and nearly forgotten history of coffee in Ethiopia. --Delfin Vigil, SAN FRANCISCO CHRONICLE
This passionate little flim is here to convince you that educated consumers can decide who wins. --Janice Page, BOSTON GLOBE