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The Blackboard and the Bottom Line: Why Schools Can't Be Businesses
 
 
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The Blackboard and the Bottom Line: Why Schools Can't Be Businesses [Hardcover]

Larry Cuban (Author)
4.0 out of 5 stars  See all reviews (2 customer reviews)


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Book Description

January 31, 2005

"Ford Motor Company would not have survived the competition had it not been for an emphasis on results. We must view education the same way," the U.S. Secretary of Education declared in 2003. But is he right? In this provocative new book, Larry Cuban takes aim at the alluring cliché that schools should be more businesslike, and shows that in its long history in business-minded America, no one has shown that a business model can be successfully applied to education.

In this straight-talking book, one of the most distinguished scholars in education charts the Gilded Age beginnings of the influential view that American schools should be organized to meet the needs of American businesses, and run according to principles of cost-efficiency, bottom-line thinking, and customer satisfaction.

Not only are schools by their nature not businesslike, Cuban argues, but the attempt to run them along business lines leads to dangerous over-standardization--of tests, and of goals for our children. Why should we think that there is such a thing as one best school? Is "college for all" achievable--or even desirable? Even if it were possible, do we really want schools to operate as bootcamps for a workforce? Cuban suggests that the best business-inspired improvement for American education would be more consistent and sustained on-the-job worker training, tailored for the job to be done, and business leaders' encouragement--and adoption--of an ethic of civic engagement and public service.

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Editorial Reviews

Review

Sharply relevant to our current preoccupations. [The Blackboard and the Bottom Line] is scholarly, well-documented, and shot through with a passion for community-based education. Very readable, and recommended. (Michael Duffy Times Educational Supplement )

It's hardly a surprise that corporate leaders have spent more than a century trying to remake schools in their own companies' images so that they become more competitive, efficient, and productive. Of course, business has not always lived up to its own standards--think Detroit in the 1970s and Enron in the '90s. But as education historian Larry Cuban reveals in his captivating new book, this hasn't stopped businesspeople from insisting that they know best...Cuban is a former high school teacher and district superintendent who's now a professor emeritus of education at Stanford University, and he, like others of us in the profession, knows that the differences between businesses and schools are immense and often intractable...Cuban, in fact, does not want businesses to stay out of education but rather to show a great deal more humility in their involvement. They should stop asking how schools can be more like them and instead consider--especially in this era of rampant corporate corruption--the ways in which it's OK for schools to be different. (David Ruenzel Teacher Magazine )

About the Author

Larry Cuban is Professor Emeritus of Education at Stanford University and past president of the American Educational Research Association.

Product Details

  • Hardcover: 272 pages
  • Publisher: Harvard University Press (January 31, 2005)
  • Language: English
  • ISBN-10: 0674015231
  • ISBN-13: 978-0674015234
  • Product Dimensions: 8.2 x 5.8 x 1.1 inches
  • Shipping Weight: 1.1 pounds
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #816,651 in Books (See Top 100 in Books)

More About the Author

I am a former high school social studies teacher (14 years), district superintendent (7 years) and university professor (20 years). I have published op-ed pieces, scholarly articles and books on classroom teaching, history of school reform, how policy gets translated into practice, and teacher and student use of technologies in K-12 and college.

My most recent research projects have been a study of school reform in Austin (TX) 1954-2009 and of a large comprehensive high school in Mapleton (CO) being converted into several small ones between 2001-2009. The Austin book, As Good As It Gets, was published in February 2010. The Mapleton study was done with Gary Lichtenstein, Arthur Evenchik, Martin Tombari, and Kristen Pozzoboni and was also published in February 2010 with the title Against the Odds.

Currently, I am studying a high school where teachers and students have had 1:1 laptops for the past four years.

 

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1 of 2 people found the following review helpful:
3.0 out of 5 stars Doesn't Show What Subtitle Promises, November 28, 2009
For those who care about education, Larry Cuban's books are always a treat. Like many of his other books (Tinkering Toward Utopia, Hugging the Middle), Cuban's focus here is on the history of educational reforms: nemely, he takes a look at the history of education's collusion with business. Cuban examines two time periods where this collusion was particularly strong: the early 1900's and the late 1900's.

As Cuban shows, the collusion between public ed and business begins in the same way: a recession or some other economic catastrophe convinces policy makers to lay blame on the ineffectiveness of education in preparing our youth. (Remember A Nation At Risk?) From here, policy makers and business leaders start to argue in tandem that education needs to do better at preparing our youth for the workforce and that current methods are inefficient. Therefore, we need to bring in business-like strategies into education.

Through careful analysis (and the crystaline prose he is known for), Cuban shows that the various attempts to "beef up" education by bringing in business-like solutions (more quantitative testing, bringing in technology, charter schools) have been either ineffective or less effective than was hoped. Cuban's thesis is that (as the book's subtitle indicates) education and business strive toward two different things and that the methods of the latter are inefficient for the former (and vice versa). Education's results may not be measurable until years later where business results are often seen immediately, it is more difficult to define who the 'customer' is in education than in business, public ed cannot reject customers as could businesses, etc.

My biggest problem with this book is that Cuban makes part of his case well and the other part not at all. He certainly convinces us that many of the business-like "solutions" to our educational woes have not produced gains. All the overly-standardized testing, standards-based education and infusing technology into schools (which Cuban spends an inordinate amount of time on) have all produced very lackluster results.

But Cuban does not really do much to make the further case that the reason for these lackluster gains is that education cannot adopt a business model, or even that education has ever tried. The most Cuban shows here is that business-like aspects have been tried on the administrative side of the equation, but also offers persuasive reasons why even these fell way short of a true business model (since when are businesses micromanaged in the way schools are by district, state, and federal boards of ed? Since when have companies given employees tenure after several years?) Cuban may convince us that certain nostrums proposed or funded by business leaders have proved ineffective, but does not really address the issue of how truly business-like many of those interventions were.

Another weak spot in Cuban's case is that he often confuses 'making public education more vocational' with 'adopting a business model.' Actually, any research on present private schools will tell you that private schools are often the LEAST vocational and most focused on teaching a strong liberal arts education. While Cuban makes a good case that businesses have been clamoring for public ed to put more emphasis on educating future workers, he ASSSUMES that this means that for-profit education would do this on an even larger scale. But this is an assumption for which that Cuban nowhere argues. And he would have a hard time doing so, seeing as the 'vocationalization' of high schools was largely a 'progressive' trend (coming genererally from those on the political left) and the history of private schools, which have often been amongst the least vocationally focused. (Anyone wanting to read a good case as to why schools would function better under a market system might read Education and Capitalism: How Overcoming Our Fear of Markets and Economics Can Improve America's Schools (Hoover Institution Press Publication).

So, there we have it: three stars. As a history, Cuban does a fine job detailing many of the failed changes made to public education in response to economic panics. He does a good job showing that, and why, these nostrums did not work. But Cuban, unfortunately, falls short on his main case - the one stated as the subtitle of the book: he never really shows "why schools can't be businesses." (Maybe he should change the subtitle to "Why business-inspired changes to public schooling haven't worked." That is a case he does make, but it is far from the one he wanted to make.)

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6 of 14 people found the following review helpful:
5.0 out of 5 stars A must--timely, lively!, August 31, 2005
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Deborah Meier (Hillsdale, New York United States) - See all my reviews
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This review is from: The Blackboard and the Bottom Line: Why Schools Can't Be Businesses (Hardcover)
Larry Cuban is always timely, but amidst today's hype this is a well-informed, careful and much needed antidote to a lot of what gets said about schooling. It speaks to a wide audience--I hope teachers and school folks read it, and parents, and also the people who write the news we all read.

Deborah Meier
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Inside This Book (learn more)
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
pedagogical progressives, whole school reform, low worker productivity, administrative progressives, educational policymakers, voucher experiments, civic elites, educational progressives, business influence, civic capacity, federal policymakers
Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, World War, Business Roundtable, New York City, President George, Chamber of Commerce, Cold War, Edison Schools Inc, Great Depression, National Association of Manufacturers, General Electric, Head Start, Jamie Vollmer, Louis Gerstner, Teachers College, John Dewey, Next Century Schools, Samuel Gompers, White House
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