After many months of research, comparing/contrasting the virtues of BlendTec, Vitamix and a lower priced L'Equip, I settled on the BlendTec Wildside. I've had it 5 days and used it four of those days to make smoothies. Be sure to read all of the information provided. It is very helpful! For example, when using frozen strawberries, it is best to allow them to soften a bit before placing them into the blender. They can be too cold and create an air pocket around the blade. When this happens, the food does not get blended as well. I read this, but decided to test it anyway. By Tuesday, I had my blend perfected. And, be sure to place things into the blender in a particular order. For example, ice is always last so it makes sense that frozen items should be on top of fresh (though this does not apply to the addition of ice cream. If I recall, that goes in first.) I will post another review as we try other items in the blender. I am looking forward to making soup!
The blender is loud, but only for a short period. The motor and blade are strong. The jar seems to work well.I was looking for a blender that could replace an old, run-of-the-mill one and an equally old food processor. The fact that I can make so many things in the BlendTec is a plus. I also like not having to switch blending jars to make dry vs. wet blends or use a plunger.
Initially, after seeing a VitaMix demo at Costco, I was hooked on the VitaMix, but I did not know the BlendTec existed. Then, a few months later, there was a Blendtec demo (right before Mother's Day) at Costco. I was sold. The Tortilla Soup recipe was awesome. The smoothies were well-blended.
For me, it really comes down to preferences. The two blenders are similar.The BlendTec is easy to clean, there's no plunger (and no need for one), and only one jar.