The world-renowned crisis consultant offers a comprehensive blueprint to guiding a company through the aftermath of a disaster
The tragic events of September 11, 2001, put businesses nationwide on alert: They now know they need to prepare for catastrophes. Bruce T. Blythe, a leading consultant on corporate crises, offers managers a step-by-step guide to a subject that has intimidated all too many managers, causing them to postpone such preparation indefinitely.
Blythe guides the reader through a series of worst-case scenarios, from a shooting rampage to a flash flood to a terrorist attack, offering handy checklists and field-proven action tests for quick results. He instructs managers and corporate executives on how best to prepare their teams for a crisis and how to deal with customers, employees, and the media in its aftermath. He explains tactics and preemptive measures that ensure:
* a quick return to work
* effective press management
* better morale
* fewer lawsuits down the line
Blindsided does more than secure the structure of a business. It shows you how to rebuild the spirit of your employees, so that your business can come back stronger than before.
The tragic events of September 11, 2001, put businesses nationwide on alert: They now know they need to prepare for catastrophes. Bruce T. Blythe, a leading consultant on corporate crises, offers managers a step-by-step guide to a subject that has intimidated all too many managers, causing them to postpone such preparation indefinitely.
Blythe guides the reader through a series of worst-case scenarios, from a shooting rampage to a flash flood to a terrorist attack, offering handy checklists and field-proven action tests for quick results. He instructs managers and corporate executives on how best to prepare their teams for a crisis and how to deal with customers, employees, and the media in its aftermath. He explains tactics and preemptive measures that ensure:
* a quick return to work
* effective press management
* better morale
* fewer lawsuits down the line
Blindsided does more than secure the structure of a business. It shows you how to rebuild the spirit of your employees, so that your business can come back stronger than before.
