What if you could listen to millions of people--customers, employees, competitors, partners, even the media--as they candidly discuss your company, your products, and your advertising? And what if you were able to use this real, up-to-the-minute feedback to determine exactly what your customers want and how to improve your business exponentially? Sound too good to be true? Then you haven’t tapped into the power of the blog.
Today, 50 to 100 million bloggers are communicating on the Internet, expressing their thoughts on and experiences with products, and sharing industry information. With millions of voices being heard, this revolutionary medium is now a worldwide forum. No business can afford to be left out of the conversation.
In Blog Marketing, leading blogging consultant Jeremy Wright explains how and why companies of all types blog and reveals strategies for effectively interacting with customers. You’ll find out how authentic feedback from customers can lead to potential new marketing strategies, innovative new product ideas, and new concepts that will completely transform your business.
Get an exclusive look at some phenomenally successful companies currently taking advantage of blogs including Microsoft, Sun Microsystems, Google, Disney, General Motors, and others, and find out how you can reap the rewards in your own organization.
Blog Marketing is filled with real-world examples of how blogging can
The business world is undergoing profound changes, redefining marketing, public relations, and customer communications. If you aren’t inviting this change into your own business--and keep in mind, your competitors are--then the writing is on the wall. No matter what your business, blogging is essential to your success, both now and in the future.
Revolutionize your business with the power of the blog
Today, tens of millions of bloggers are communicating on the Internet about companies, products, trends, and much more. Don’t miss out on the conversation! Blog Marketing explains how blogs are amazingly cost-effective tools for making business decisions based on actual customer feedback and market intelligence. So get on the blog wagon!
Find out how…
“I can offer you no greater advice than to read and study this book as if your corporate life depends upon it. Because it does.” —From the foreword by Dave Taylor, publisher, The Intuitive Life Business Blog
Jeremy Wright is an author and business consultant with a passion for blogging, communications, time management, and anything else that makes people's lives easier. He has spoken at dozens of conferences and worked with a wide range of companies -- from Fortune 500s to home-based businesses -- to understand the power of blogging and online marketing. His blog, Ensight.org, is read by more than 250,000 people every month.
I needed a quick and easy-to-read guide for understanding and using Blogs. I got this and more from Blog Marketing. Read morePublished on July 16, 2009 by Susan Klopfer
I didn't really like this book. It may be helpful for someone who was living on the other planet for couple past years, or had not Internet connection. Or may be I am too critical. Read morePublished on March 7, 2009 by Alexey Prohorenko
I like to learn how things work & why, so this was a great book for me to consider the opportunity for a blog to impact my new small business.
It's a fine book for people who've never even blogged before. But it's not for seasoned bloggers who want to make money of their writing talents, or to help their businesses with... Read morePublished on July 3, 2008 by Angel Gugliotta
Blog marketing is a good reference for individual bloggers and corporate bloggers alike. Though authored in 2005, much of the topic covered in the book continues to be... Read morePublished on February 14, 2008 by Mohan Babu K
A very useful book for those who want to understand how corporate blogging works, how their companies could use blogs and how to succeed in corporate blogging. Read morePublished on March 6, 2007 by clappingtrees
Great book. I've recommended this one to coworkers. Changed my perspective on blogging. It may seem to get a little monotonous towards the end of the book, but now I'm just... Read morePublished on February 13, 2007 by Brian Swisher