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Blog Marketing: The Revolutionary New Way to Increase Sales, Build Your Brand, and Get Exceptional Results Hardcover – December 6, 2005


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Editorial Reviews

From the Back Cover

What if you could listen to millions of people--customers, employees, competitors, partners, even the media--as they candidly discuss your company, your products, and your advertising? And what if you were able to use this real, up-to-the-minute feedback to determine exactly what your customers want and how to improve your business exponentially? Sound too good to be true? Then you haven’t tapped into the power of the blog.

Today, 50 to 100 million bloggers are communicating on the Internet, expressing their thoughts on and experiences with products, and sharing industry information. With millions of voices being heard, this revolutionary medium is now a worldwide forum. No business can afford to be left out of the conversation.

In Blog Marketing, leading blogging consultant Jeremy Wright explains how and why companies of all types blog and reveals strategies for effectively interacting with customers. You’ll find out how authentic feedback from customers can lead to potential new marketing strategies, innovative new product ideas, and new concepts that will completely transform your business.

Get an exclusive look at some phenomenally successful companies currently taking advantage of blogs including Microsoft, Sun Microsystems, Google, Disney, General Motors, and others, and find out how you can reap the rewards in your own organization.

Blog Marketing is filled with real-world examples of how blogging can

  • Extend company branding
  • Create positive experiences with your customers
  • Provide real feedback on your company and its products
  • Transform the way your company does business
  • Simplify a variety of project management tasks
  • Impact the bottom line

The business world is undergoing profound changes, redefining marketing, public relations, and customer communications. If you aren’t inviting this change into your own business--and keep in mind, your competitors are--then the writing is on the wall. No matter what your business, blogging is essential to your success, both now and in the future.

Revolutionize your business with the power of the blog

Today, tens of millions of bloggers are communicating on the Internet about companies, products, trends, and much more. Don’t miss out on the conversation! Blog Marketing explains how blogs are amazingly cost-effective tools for making business decisions based on actual customer feedback and market intelligence. So get on the blog wagon!

Find out how…

  • GM runs new concepts by customers and invites feedback on their popular FastLane blog--one of today’s top 500 blogs
  • The Disney Channel uses blogs to streamline internal communication and increase their engineering team’s efficiency
  • Microsoft product development teams look for blog feedback before making significant changes to applications
  • Boeing used blogs to gather customer feedback while developing the new 787 Dreamliner

    “I can offer you no greater advice than to read and study this book as if your corporate life depends upon it. Because it does.” —From the foreword by Dave Taylor, publisher, The Intuitive Life Business Blog

About the Author

Jeremy Wright is an author and business consultant with a passion for blogging, communications, time management, and anything else that makes people's lives easier. He has spoken at dozens of conferences and worked with a wide range of companies -- from Fortune 500s to home-based businesses -- to understand the power of blogging and online marketing. His blog, Ensight.org, is read by more than 250,000 people every month.

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Product Details

  • Hardcover: 336 pages
  • Publisher: McGraw-Hill; 1 edition (December 6, 2005)
  • Language: English
  • ISBN-10: 0072262516
  • ISBN-13: 978-0072262513
  • Product Dimensions: 6.3 x 1.2 x 9.1 inches
  • Shipping Weight: 1.5 pounds (View shipping rates and policies)
  • Average Customer Review: 3.9 out of 5 stars  See all reviews (18 customer reviews)
  • Amazon Best Sellers Rank: #2,018,777 in Books (See Top 100 in Books)

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Customer Reviews

Or may be I am too critical.
Alexey Prohorenko
I would highly recomend this book to anyone and everyone and encourage them to purchase it.
A. J. Baltes
It was easy to read and the content was memorable.
Jackie Peters

Most Helpful Customer Reviews

6 of 6 people found the following review helpful By Brad Shorr on June 5, 2006
Format: Hardcover Verified Purchase
Though all of the information in this book is available from a zillion online sources, it's helpful to have everything in one place for easy reference. Mr. Wright provides easy-to-read basics on business blogging, including helpful tips on all aspects of blog development and instructive case studies.

I think the best audience for this book is a business executive who wants to start learning about blogging and how it can help his/her company. That should include a lot of people, because blogs may well come to dominate B2B & B2C marketing, new business development and customer retention, product development, and more. Business leaders need to be aware!
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13 of 16 people found the following review helpful By Andrew Bruce on March 17, 2006
Format: Hardcover
I couldn't disagree more with the previous reviewer. I found this book to be extremely informative and a real eye opener. I haven't spent my idle time hanging around the "blogosphere", and have never valued blogs since they semed like glorified public diaries that I didn't care about. The idea that it is vital to get plugged into this whole world of blogging seemed completely alien to me. However, after reading this book I can see that I've very likely been dangerously wrong. So, for the person who has heard of a blog, but doesn't understand all the ramifications, I'd highly recommend this book. You owe it to yourself to at least explore the possibility that someone could be talking about you behind your back, and you are not even aware of it.
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22 of 29 people found the following review helpful By William D. Mcfadden on February 12, 2006
Format: Hardcover Verified Purchase
While it was probably a great deal of work, this author has done little more than regurgitate what is already written in the Cluetrain Manifesto, Customer Relations Management 101, and downloaded from sites on the net. I found very little that was new or enlightening in this tome. I was hoping for some new and invigorating concepts in marketing...but it's not here.
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2 of 2 people found the following review helpful By A. J. Baltes on November 29, 2007
Format: Hardcover
Here's an overview of the chapters, and I have some more review comments following it:

Chapter 1: Blogging Basics- Blogging means your company will no longer need to depend on expensive focus groups, feedback forms, e-mail, and other time-consuming adn tedious methods used for gaining feedback. If you want to know why your latest product isn't selling, you can ask your customers on your blog; they'll tell you the truth.

Chapter 2: Getting Into The Bogging Mindset- The best way to engage in a real-world conversation is to go through the 5 steps for effective communication: listen, understand, value, interpret, and contribute.

Chapter 3: The Power of Blogs For Business- Great ideas can increase a business's costs and people power, but they can also increase a business's revenue and marketing power. The core needs for any business are decent ideas, a great product, visibility, and a well-trained team of people who work hard to amke the company succeed.

Chapter 4: How Your Company Can Use Blogs

Chapter 5: What Type of Blogs Are Best for Your Company

Chapter 6: Using Blogs To Increase Internal Communication

Chapter 7: Learn What's being Said about your Company and Products

Chapter 8: Participating In Your Blog

Chapter 9: Dealing With Negativity

Chapter 10: How To Succeed in Blogging

Chapter 11: The Future of Business Blogging

What exactly is a blog? A blog is a website where entries are written in chronological order and commonly displayed in reverse chronological order. A lot of blogs give commentary on many particular subjects, but most function as online diaries.
Read more ›
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5 of 6 people found the following review helpful By Bill Sterzenbach on January 9, 2007
Format: Hardcover Verified Purchase
I found this book to be pretty much fluff. There were entire chapters devoted to tired marketing truisms about the need to communicate with my customer. I expected deep information on blogging - I wouldn't have bought the book if I didn't feel the need to communicate with my customer.
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2 of 2 people found the following review helpful By Rolf Dobelli HALL OF FAME on September 13, 2006
Format: Hardcover
The Internet contains more than 40 million blogs (some estimates say 60 million) with more than 200 million readers. With numbers like that, businesses must learn how this powerful new form of word-of-mouth works, because bloggers talk about many companies - perhaps even yours. Author Jeremy Wright takes a quick look at blogging basics and then delves deeply into the impact that blogs have on businesses. He explains how blogging can boost your brand, your customer relationships or your internal communications. If you want to learn how to tap into this richly flowing information stream, we recommend Wright's easy-to-read explanation. Although he provides valuable start-up information for novices, even experienced bloggers and people who are familiar with the blog world will find ideas to help build their strategies.
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3 of 4 people found the following review helpful By Ash Buckles on March 20, 2006
Format: Hardcover Verified Purchase
I have been blogging for several months now, but this book made me aware of several things about marketing with blogs. It is well written, easy to read and follow, and has plenty of examples to bring the ideas to life. I recommend this to anyone interested in blog marketing.
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4 of 6 people found the following review helpful By Mark Edward Brown on June 21, 2006
Format: Hardcover
Blog Marketing will cause you to view the relationships that you have with your readers, customers, clients, employees, and big business in a new and empowered perspective. This book is a bloggers guidebook, a masterpiece manual to the possibilities that exist for not only the lone blogger but for coporate climates as well.

Blog Marketing is the most complete and comprehensive book that I have read about the subject of blogging, business blogging, blog marketing, and gathering blog statistics. It is not written in the traditional "this is how you do it" manner of most how - to books. Instead Wright approaches the subject matter cleverly with pictures, screenshots, case studies, and exposes on important topics that tie the subject matter togheter.

This tome of timely intelligence should be in every marketer and business persons library as well as that of every techie and intelectual blogger on the planet - go out and get it now!
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