Customer Reviews

Blog Marketing: The Revolutionary New Way to Increase Sales, Build Your Brand, and Get Exceptional Results

5 star:		(7)
4 star:		(7)
3 star:		(1)
2 star:		(1)
1 star:		(2)

 

 

I couldn't disagree more with the previous reviewer. I found this book to be extremely informative and a real eye opener. I haven't spent my idle time hanging around the "blogosphere", and have never valued blogs since they semed like glorified public diaries that I didn't care about. The idea that it is vital to get plugged into this whole world of blogging seemed completely alien to me. However, after reading this book I can see that I've very likely been dangerously wrong. So, for the person who has heard of a blog, but doesn't understand all the ramifications, I'd highly recommend this book. You owe it to yourself to at least explore the possibility that someone could be talking about you behind your back, and you are not even aware of it.

Though all of the information in this book is available from a zillion online sources, it's helpful to have everything in one place for easy reference. Mr. Wright provides easy-to-read basics on business blogging, including helpful tips on all aspects of blog development and instructive case studies.

I think the best audience for this book is a business executive who wants to start learning about blogging and how it can help his/her company. That should include a lot of people, because blogs may well come to dominate B2B & B2C marketing, new business development and customer retention, product development, and more. Business leaders need to be aware!

While it was probably a great deal of work, this author has done little more than regurgitate what is already written in the Cluetrain Manifesto, Customer Relations Management 101, and downloaded from sites on the net. I found very little that was new or enlightening in this tome. I was hoping for some new and invigorating concepts in marketing...but it's not here.

I found this book to be pretty much fluff. There were entire chapters devoted to tired marketing truisms about the need to communicate with my customer. I expected deep information on blogging - I wouldn't have bought the book if I didn't feel the need to communicate with my customer.

Here's an overview of the chapters, and I have some more review comments following it:


Chapter 1: Blogging Basics- Blogging means your company will no longer need to depend on expensive focus groups, feedback forms, e-mail, and other time-consuming adn tedious methods used for gaining feedback. If you want to know why your latest product isn't selling, you can ask your customers on your blog; they'll tell you the truth.

Chapter 2: Getting Into The Bogging Mindset- The best way to engage in a real-world conversation is to go through the 5 steps for effective communication: listen, understand, value, interpret, and contribute.

Chapter 3: The Power of Blogs For Business- Great ideas can increase a business's costs and people power, but they can also increase a business's revenue and marketing power. The core needs for any business are decent ideas, a great product, visibility, and a well-trained team of people who work hard to amke the company succeed.

Chapter 4: How Your Company Can Use Blogs

Chapter 5: What Type of Blogs Are Best for Your Company

Chapter 6: Using Blogs To Increase Internal Communication

Chapter 7: Learn What's being Said about your Company and Products

Chapter 8: Participating In Your Blog

Chapter 9: Dealing With Negativity

Chapter 10: How To Succeed in Blogging

Chapter 11: The Future of Business Blogging





What exactly is a blog? A blog is a website where entries are written in chronological order and commonly displayed in reverse chronological order. A lot of blogs give commentary on many particular subjects, but most function as online diaries.

The average blog puts together texts, pictures, and links to other people's blogs, web pages, and other types of media related to its topic. I have some views on Blog Marketing: The Revolutionary New Way to Increase Sales, Build Your Brand, and Get Exceptional Results.

It was written by author Jeremy Wright in 2006. Overall, the book is basically a blue print to how to become successful financially as a result of utilizing the proper techniques of a blog for the use of marketing.

Blogging can be used as a communication tool, a marketing technique, a listening device and a way to interact directly with customers one-on-one on a global scale. A small business or even a major corporation can learn a lot by reading people's blogs to determine what customers and non-customers alike are saying about the business.

A business can benefit by using blogs to spread the word about what a company has to give its customers and to gain immediate feedback from consumers. The majority of the ways companies communicate are simply one-way missives.

That style of communication transmits information TO customers. But, if they use a blog, the company can engage, or have a two-way dialogue, with customers. In comparison with another one that I like, Paul Gillin's book "The New Influencers", both books' breakdown of the concept are pretty similar, but "Blog Marketing" by Jeremy Wright is more detailed.

"The New Influencers" says that Nuts, Southwest (blogsouthwest.com), the official Google blog (googleblog.blogspot.com), Taylor Made blog (taylormadeblogs.com), Dell Computer's One2One (direct2dell.com) are good examples company blogs. These are what are called topical blogs where the topic is the company. In Paul Gillin's opinion, Google does the best job of publishing a company blog, with Yahoo!'s more recent effort, launched in mid-2006, also leading the way (page 99).

In my opinion, both books are good guides to blogging but "Blog Marketing" by Jeremy Wright gives a good step-by-step explanation on how to go about the entire process properly. I would highly recomend this book to anyone and everyone and encourage them to purchase it.

I would suggest more informative topics as well, on http://satisfyingsolutions.com

The Internet contains more than 40 million blogs (some estimates say 60 million) with more than 200 million readers. With numbers like that, businesses must learn how this powerful new form of word-of-mouth works, because bloggers talk about many companies - perhaps even yours. Author Jeremy Wright takes a quick look at blogging basics and then delves deeply into the impact that blogs have on businesses. He explains how blogging can boost your brand, your customer relationships or your internal communications. If you want to learn how to tap into this richly flowing information stream, we recommend Wright's easy-to-read explanation. Although he provides valuable start-up information for novices, even experienced bloggers and people who are familiar with the blog world will find ideas to help build their strategies.

Blog marketing is a good reference for individual bloggers and corporate bloggers alike. Though authored in 2005, much of the topic covered in the book continues to be relevant.

In my avatar of a Corporate Blogger, I could certainly use some of the ideas presented. My two cents in case Jeremy considers a second edition: add further analysis on Corporate Blogging (beyond the sections `How Your Company can use Blogs' `What type of blogs are best for your company')

I have been blogging for several months now, but this book made me aware of several things about marketing with blogs. It is well written, easy to read and follow, and has plenty of examples to bring the ideas to life. I recommend this to anyone interested in blog marketing.

Blog Marketing will cause you to view the relationships that you have with your readers, customers, clients, employees, and big business in a new and empowered perspective. This book is a bloggers guidebook, a masterpiece manual to the possibilities that exist for not only the lone blogger but for coporate climates as well.

Blog Marketing is the most complete and comprehensive book that I have read about the subject of blogging, business blogging, blog marketing, and gathering blog statistics. It is not written in the traditional "this is how you do it" manner of most how - to books. Instead Wright approaches the subject matter cleverly with pictures, screenshots, case studies, and exposes on important topics that tie the subject matter togheter.

This tome of timely intelligence should be in every marketer and business persons library as well as that of every techie and intelectual blogger on the planet - go out and get it now!

I needed a quick and easy-to-read guide for understanding and using Blogs. I got this and more from Blog Marketing. Even though I was actually looking for a blogging book to help me use blogging to market my own POD published books (and not necessarily a formal business book), Blog Marketing answered all of my questions and then more. This was a Kindle Edition purchase and it is well suited for this venue. Wright uses personal experience to provide realistic information about life in the Blogosphere. He makes a good case for seeing blogging as the relational marketing tool that it is. Woe to any business that sees blogging only as "free advertising." Customer-based blogging is emphasized and Wright gives a host of reasons and real life examples to make his case.