More than 20 years of marketing expertise are brought to bear in this practical online marketing guide that explores the fundamentals of blogging and how blogs have evolved into profit opportunities. Recent blogging innovations are explained in simple steps and illustrated with how-to tips, case studies, and coaching advice. Whether the goal is to build a money-making blog, or to create buzz and credibility for a brand, company, cause, or viewpoint, this primer offers valuable advice to savvy marketing professionals and novice entrepreneurs. Eight result-oriented methods to make blog marketing more effective are outlined, and 12 money making techniques are explained. Dozens of practical tips are shared—including the author’s innovative credibility sibling technique—which could make some standard marketing practices obsolete. Marketing and promoting awareness of the blog to attract high quality traffic and sales are also examined. No aspiring online entrepreneur or established business can afford to ignore the valuable information contained in this book.
Best known for historical thrillers and mystery thrillers, Derek Armstrong is also a screenwriter, publisher and well-known marketing guru. His defining signature style was described by Booklist as "brilliance in which Armstrong blends comedy, parody, and adventure in genuinely innovative ways." Armstrong is the creator of Alban Bane, featured in the Alban Bane thrillers The Game and MADicine, a character affectionately compared by critics to House M.D., the TV character. He is the author of the popular Song of Monts'gur historical trilogy, including The Last Troubadour and The Last Quest. He is also author of two non-fiction titles: Blogertize'A Leading Expert Shows How Your Blog Can Be A Money-Making Machine and The Persona Principle: How to Succeed in Business with Image-Marketing. Forthcoming in 2009 is a breakthrough Harry Potter competitor: Magick Inc.
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