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Bloggers Boot Camp: Learning How to Build, Write, and Run a Successful Blog 1st Edition

36 customer reviews
ISBN-13: 978-0240819174
ISBN-10: 0240819179
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Editorial Reviews


"The book 'Bloggers Boot Camp' sets the standards high, but if you are serious about your attempt to become a thought leader in your area of expertise, this book can really help you. Some information is quite basic, but in the end this book will hand you the steps that get you ahead right now. The only thing you need know is device with an internet connection and perseverance."--Customer Talk

"This book was a well-written and informative look at the basics of starting a blog and making it successful. The authors use humor to their advantage as they provide an entertaining read chocked full of introductory information. They cover topics such as what makes a good post, frequency of posting, how to monetize your blog, and the measures of success. The book assumes that you will be using something like Blogspot or Word Press to build your blog. There a are lot of sites that offer blogging templates that you can configure to a certain extent, but this book won't help you with html and building your blog without the use of templates. All in all,I feel this was worth reading and found it to be a good resource."--Book Bargains and Previews"Blogging has become important to many marketers. Engaging with consumers keeps their messages in the email inbox, mentioned on social media and ranking high in organic search results. That's why so many are writing about their passions in a way that reaches interested audiences. Bloggers Charlie White and John Biggs know how to do just that. So they've provided tips in their book, 'Bloggers Boot Camp.'"

"The book takes the reader through the changing news environment where print is quickly moving into obscurity, and demonstrates how blogging is 'expanding your reach and voice to create a unique online identity.'  While it is assumed that the reader will be knowledgeable about topics written, an emphasis on best practices for critical elements to success like perseverance and reader engagement are articulated throughout the chapters. Through my own experience, I have learned that having the commitment and patience to consistently develop quality, timely content and create a two-way conversation with readers who comment is critical to boosting your blog's credibility and viewership. So if you have been thinking about how to take part of a conversation regarding your interests, or your point of view in how you run your business, and want to use a blog as one of the tools to do so, then Bloggers Boot Camp is right place to start."--ABA Banking

"Over 200 pages that give an insight into building, writing and running a successful blog. Discover the trick to uncovering a niche for your blog, plus how to spread the word and create compelling content."--Web Designer magazine

"We all know that every blogger needs a few tools to run a successful blog and surely a fast loading website and tips from professionals like John Biggs and Charlie White who make a living as bloggers will get any blogger on the right track."

"Essentially, the book is a beginner's guide, rather than a path to blogging enlightenment or those already blogging. It's pretty well laid out, covering off the basics, such as registering your name, choosing a platform, design and hosting, with screen grabs to help you along your way. There are some things I'm not sure I'd agree with, such as the definition of blogging "journalism on a short deadline" (part of the problem with PRs is treating bloggers as journalists; blogging should be allowed to be much broader) and the "1,000 Words Rule" that targets bloggers with writing a thousands words every day (again, too rigid a rule for many bloggers). There's a few paragraphs on working with PR people, which I think could have been expanded (but then I'm biased) and some tips of writing reviews, plus some ethics guidelines. More useful I'd imagine to newbies are the technical tips, such as adding an RSS feed and explaining about Google Analytics. All of this is written in a non-technical format, so it's easy to follow. So, overall, I'd say it's a useful guide for someone who's new to blogging, as long as they treat it as a guide rather than a bible."--The

"'Bloggers Boot Camp' sets the standards high, but if you are serious about your attempt to become a thought leader in your area of expertise, this book can really help you. Some information is quite basic, but in the end this book will hand you the steps that get you ahead right now. The only thing you need know is device with an internet connection and perseverance."--Anne van den Berg,

"Those with the time and dedication to devote to the task can learn from this book what they need to know to become professional bloggers. The appendix offers helpful hints on getting enough sleep, having a healthy diet, and not forgetting to exercise. No matter what one's field of academic expertise, one should be ready first to enjoy this book and then to learn. Anyone who has blogged in the past or is curious about blogging will benefit from reading Bloggers Boot Camp thoroughly. Summing Up: Highly recommended. -- L. Lord, University of Kansas, CHOICE

From the Back Cover

Bloggers Boot Camp shows you how to build a great blog from the ground up. This isn't a book about technology -- it's a book about engaging millions of readers. Starting your blog is easy, but building and maintaining a popular one is hard. Blogging experts John Biggs and Charlie White (Gizmodo, Mashable and TechCrunch) share their secrets from the frontline showing you how to blog with quality and flair, find the best stories, and attract millions of readers to your blog. Blogging goes way beyond writing. It's a conversation between you and your audience. Guiding you to blogging success Bloggers Boot Camp shows you how to:

* Uncover a niche for your blog, and realize key factors about yourself that you need to know before you write a single word. * Gather the ideal tools for blogging, without spending too much or approaching it underequipped. *Discover the best ways to spread the word about your new blog. * Find the most compelling stories to write about, and get the information before anyone else does. * Transform your writing by learning the subtle art of constructing a compelling, engaging blog post. * Stimulate your readers to directly participate in the two-way conversation, perhaps the most exciting part of this new way of communicating.


Product Details

  • Paperback: 224 pages
  • Publisher: Focal Press; 1 edition (August 16, 2011)
  • Language: English
  • ISBN-10: 0240819179
  • ISBN-13: 978-0240819174
  • Product Dimensions: 9.5 x 7.4 x 0.6 inches
  • Shipping Weight: 1.2 pounds
  • Average Customer Review: 3.9 out of 5 stars  See all reviews (36 customer reviews)
  • Amazon Best Sellers Rank: #1,158,366 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

12 of 12 people found the following review helpful By Brandon Price on September 28, 2011
Format: Paperback Verified Purchase
John Biggs and Charlie White do an excellent job covering not only *how* to blog, but *why* to blog. There is so much in this book about the theory of blogging and how it really is new journalism, which I found very interesting. They also provide a very realistic step-by-step view on how to create a successful blog, but they don't paint an unrealistic picture of success by saying blogging is a quick and easy road to riches.

The book covers all areas of blogging, from setup to workflow to social networking to ads to ethics to even hiring other writers once your blog is seeing some success. I especially liked how they didn't shy away from being specific with services and tools, such as even mentioning which desk chair they'd recommend. They also didn't shy away from giving specific numerical estimates, like how many words per day to write, how many pageviews per day to reach before you take your next step, and current industry norms on paying other writers. These discussions took the book from the theoretical to the practical, which I always appreciate.

The one drawback the book had for me personally (there were actually two if you count the price of the e-book) was that it seemed to be describing a detailed pattern for a frequently updated, news-type blog. Other extremely niche-specific examples were thrown out from time to time (like when speaking of introducing yourself on your blog be able to answer the question, "What makes you special enough to write about Hello Kitty all day?"). However, the authors were very specific about the need to post several times a day, and that only posting once a day was dangerous for a blog. I kept coming back to the question, "But what if you are writing about something that won't be getting a lot of news?
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Format: Paperback Vine Customer Review of Free Product ( What's this? )
Early on in "Bloggers Boot Camp", there's some expansion on the notion that you have to be genuinely passionate about the subject of a blog if you expect to make a success of it. Of course, the same goes for books. I'd say after reading that Charlie White and John Biggs, as authors here, are passionate about their work and about sharing their knowledge with aspiring bloggers, but also that this is not entirely enough to make a success of a book that is being marketed to a far more general blogger audience than "technophiles who have moved from traditional journalism venues to blogging".

I found a lot worth reading in this book, even though my interest at present runs more toward hobbyist blogging, where hints on how to handle a press junket or how to protect a confidential source are a bit less likely to be germane. Where the authors did command my attention was the "nuts and bolts" department. "Bloggers Boot Camp" offers one of the most concise and newbie accessible --but useful! -- overviews of the business side of blogging, that I've ever seen . I'd recommend the chapter entitled "Building Traffic, Making Money, and Measuring Success" to anyone with even the haziest notion of one day turning a blogging avocation into a profitable business.

There are other parts of this book where coverage seems skimpy or even incorrect. A chapter on ethics covers "Cease and Desist" letters - the bane of bloggers everywhere - in such a way as might leave the blogging novice under the impression that such letters are generated mainly in cases where libel or slander is at issue, when in truth the reasons (pretence?
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4 of 4 people found the following review helpful By M. A. Filippelli VINE VOICE on December 10, 2011
Format: Paperback Vine Customer Review of Free Product ( What's this? )
Blog away with Bloggers boot camp.

What Bloggers boot camp excels at is walking the users though initiating a blog setting the parameters like character limits and then maintaining/moderating your blog. The Authors give the reader a good idea set up RSS feeds, advertising your blog, getting search engines to recognize it. The Authors also talk about blog content and reaching your target audience and the keys to doing that depending on your parameters preference being photo blogging, political blogging, local events blogging, book/movie review blogging etc. stream of consciousness blogging etc.

One of the more helpful aspects of the book is that the authors spend a lot of space talking about blogging etiquette, punctuation, writing styles, formatting, common spelling errors, how to write to capture the readers attention The authors approach this with a kind of journalistic prose The authors also talk about weeding out rumors and facts before blogging about them which brings us to our next section in this review:

Slander and the liabilities of running a blog: This section deals with slander and how to protect your self against those charges. When is free speech not so free.

The authors also cover the for profit aspect of running a blog, deciding who you want to appeal too to advertise on your blog, and seeking advertisers that make sense for your blog. Building traffic to you blog to attract advertisers. There is a little bit about clicks for cash setup where you have affiliate links on your site and every time a visitor clicks on that link you are rewarded in either goods or cash.

The book assumes that you will be using something like blogspot or tumblr to build your blog.
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