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Bloggers Boot Camp: Learning How to Build, Write, and Run a Successful Blog Paperback – April 28, 2014

ISBN-13: 978-0415737142 ISBN-10: 0415737141 Edition: 2nd

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Product Details

  • Paperback: 204 pages
  • Publisher: Focal Press; 2 edition (April 28, 2014)
  • Language: English
  • ISBN-10: 0415737141
  • ISBN-13: 978-0415737142
  • Product Dimensions: 0.5 x 8.2 x 10.8 inches
  • Shipping Weight: 1.5 pounds (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Best Sellers Rank: #284,861 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Charlie White is an author and consultant who's been writing articles published in magazines and websites since the early days of the Internet. He's written for Wired and Popular Science magazines, was Senior Editor of Mashable, Senior Associate Editor for gadget site Gizmodo and Deputy Editor of NBC Universal tech site DVICE. He’s written more than 9,000 published articles, totaling more than 3 million words. Before he began writing magazine articles, blog posts and books, Charlie enjoyed a 30-year career as an Emmy award-winning television producer/director, directing five national television series for PBS

John Biggs writes about technology for the 46 million page-view-per-month website TechCrunch. He was former editor of Gawker Media's Gizmodo. He has a Master’s Degree in Business and Economic Journalism from NYU and is currently completing a non-fiction study of Marie Antoinette’s watch (he’s also a watch nut). After spending four years as an IT programmer during the dot-com era, he became a full-time journalist. He’s the author of the book, Black Hat: Misfits, Criminals, and Scammers in the Internet Age.


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Customer Reviews

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The authors, Charlie White and John Biggs, actually have excellent online writing credentials!
carol irvin
This is a great book for those getting started with blogging or those who've been blogging awhile but want to expand their reach.
Jami
This book is different from other blogging books because it has very actionable and technical tips.
Parka

Most Helpful Customer Reviews

2 of 2 people found the following review helpful By Parka TOP 50 REVIEWER on July 7, 2014
Format: Paperback
This is a great resource for beginner and intermediate bloggers. I've been blogging for a few years and many of the advice dished out in the book are some of what I practice, and then there are also new tips I've never seen before.

The authors Charlie White and John Biggs definitely have the credentials to write this book. They have worked for Wired, Mashable, Gizmodo, TechCrunch and other companies. The experience they get are from the ground, from the front lines. Many live examples, so called war stories, are included.

This book is different from other blogging books because it has very actionable and technical tips. In a way, the instructions are actually training you to be a journalist, one that writes online. As a blogger, you're less constrained by the rules, but you still need journalistic skills to make sure that your writing is engaging enough for your readers. It teaches you how to source for stories, how to angle them, and even talk about things like commonly misused words.

This book is quite frank at stating what will and will not work. Your success is directly related to the degree at which you follow through all the instructions. The focus of the book is on creating quality content. One of the main tips is to write 1000 words each day. It's not easy, but it's good training, and the book has lots of ideas on what you can write to achieve the length and quality.

What's lacking is perhaps the part on monetizing your blog which is a rather short section that you will need to explore further on your own. The book does not promote quick get-rich tips, however it's one that will get you started on the right track and mindset.

Get the Kindle version if you can since the book is mainly text.
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Format: Paperback Vine Customer Review of Free Product ( What's this? )
Most handbooks on blogging emphasize the technical details of dealing with content management systems such as Wordpress or Photoshop to the exclusion of suggestions on how to create pleasing professional content. This guide written by distinguished journalist bloggers maintains a good balance between advice on content and on the technical aspects of hosting a blog. It (the Boot Camp guide) is mostly directed at those who wish to create and maintain journalistic content of the widest interest. I found it somewhat less applicable to creating notes on a specialized topic of narrow interest. But the input of these blogger/journalists is excellent and valuable to anyone who writes or create online.
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1 of 1 people found the following review helpful By Jami VINE VOICE on December 7, 2014
Format: Paperback Vine Customer Review of Free Product ( What's this? )
This is a great book for those getting started with blogging or those who've been blogging awhile but want to expand their reach. The authors do a great job of covering all the necessities in becoming a successful blogger.

White and Biggs lay everything out in the beginning of the book - "blogging is journalism on a thirty-minute deadline." To have a successful blog takes time, dedication, and good grammar. Of course, there's a lot more to it than that, you'll have to get the book -- just take a look at the Table of Contents to see all the items covered in this book. They even cover things like grammar, ethics, handling angry readers, and even some great tips on how to avoid burnout.

As someone who's started and all but abandoned several blogs, this book has given me a fresh perspective and renewed passion. I can see right away why I failed previously and one of the biggest reasons is dedication and keeping things fresh. Successful blogging takes work. The "Tips and Tricks of the Trade" in the appendix alone is well worth the cost of this book. With this guide I am more optimistic about being able to stay focused and dedicated to my new blog.

Just one more thing - the size of this book is 8.5x11 - like a workbook you'd get for a class. I was a little annoyed at first by the size, but having taken it with me on a few trips now, it stores fine in my laptop bag flat against my MacBook and I don't even think twice about it. I'm obviously not going to always be carrying it around with me, so it's not that big of a deal, but I like referring back to useful guides like this one as I work on various projects. Soon this will be a valued part of my reference library on the easy-to-access shelf in my office.
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1 of 1 people found the following review helpful By Pippa Lee VINE VOICE on November 15, 2014
Format: Paperback Vine Customer Review of Free Product ( What's this? )
If you're serious about blogging, "Bloggers Boot Camp" should be on your desk. Authors Charlie White and John Biggs will guide you through the realities of blogging, but don't expect them to pat you in the head and look the other way if you don't feel like writing. There is a reason the term "Boot Camp" is on the title. They require you to work hard, put in a minimum of 1,000 words daily, post thorough the day, and keep a constant watch for the latest news and trends on your chosen topic while they hold you and your content up to the standards of a professional news reporter.

"Bloggers Boot Camp" is a no-nonsense guide to every aspect of blogging. This book is targeted to those who want their blogs not only to become popular but also profitable. In other words, if you're looking to blogging as a business enterprise or as a career, heed the advice within its 11 chapters. Successful blogging starts with writing informative and entertaining posts. White and Biggs will tell you how to achieve that. They'll not only list all the skills needed to create effective posts, but also how to make them "discoverable" to thousands of readers. The authors offer advice on everything, from writing, equipment, computer skills, advertising, marketing, building traffic, using social media, job hunting to dealing with trolls and critics, PR people, and even burnout.

I found "Bloggers Boot Camp" to be a thorough book on the subject of blogging. It does, however, favor those who are or will be practicing Internet-niche journalism. The examples, metaphors, parallels, news gathering techniques, standards and values found in this book are based on professional journalism.
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