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Bloggers Boot Camp: Learning How to Build, Write, and Run a Successful Blog Paperback – April 28, 2014

ISBN-13: 978-0415737142 ISBN-10: 0415737141 Edition: 2nd

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Product Details

  • Paperback: 204 pages
  • Publisher: Focal Press; 2 edition (April 28, 2014)
  • Language: English
  • ISBN-10: 0415737141
  • ISBN-13: 978-0415737142
  • Product Dimensions: 0.5 x 8.2 x 10.8 inches
  • Shipping Weight: 1.5 pounds (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Best Sellers Rank: #982,926 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Charlie White is an author and consultant who's been writing articles published in magazines and websites since the early days of the Internet. He's written for Wired and Popular Science magazines, was Senior Editor of Mashable, Senior Associate Editor for gadget site Gizmodo and Deputy Editor of NBC Universal tech site DVICE. He’s written more than 9,000 published articles, totaling more than 3 million words. Before he began writing magazine articles, blog posts and books, Charlie enjoyed a 30-year career as an Emmy award-winning television producer/director, directing five national television series for PBS

John Biggs writes about technology for the 46 million page-view-per-month website TechCrunch. He was former editor of Gawker Media's Gizmodo. He has a Master’s Degree in Business and Economic Journalism from NYU and is currently completing a non-fiction study of Marie Antoinette’s watch (he’s also a watch nut). After spending four years as an IT programmer during the dot-com era, he became a full-time journalist. He’s the author of the book, Black Hat: Misfits, Criminals, and Scammers in the Internet Age.

Customer Reviews

4.8 out of 5 stars
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The authors, Charlie White and John Biggs, actually have excellent online writing credentials!
carol irvin
This is a great book for those getting started with blogging or those who've been blogging awhile but want to expand their reach.
Jami
This book is different from other blogging books because it has very actionable and technical tips.
Parka

Most Helpful Customer Reviews

2 of 2 people found the following review helpful By Jennifer VINE VOICE on December 7, 2014
Format: Paperback Vine Customer Review of Free Product ( What's this? )
For about five years (during the heyday of my son's childhood), I was a blogger. It started as a way to break up the monotony of being a stay-at-home mom who need a creative outlet and some adult contact (even it was through the Internet). I started just writing about my life with occasional book reviews (as I'm an avid reader) when I "discovered" blogging through a few friends who kept blogs. At one point, I had two separate blogs -- one a humorous "lifestyle" blog and one devoted to book reviews. When that became too much, I combined them into one blog. It was a fun hobby that eventually became burdensome -- taking up much more time than I really had to devote to it. Eventually, feeling burnt out, I quit blogging completely -- giving up my domain names and ceasing everything. In the three years since, I've devoted myself to volunteering at my son's school but I do miss the creative parts of blogging (the writing and blog design) and the positive social aspects (communicating with like-minded individuals). I've been toying with the idea of returning to blogging and thought this book might provide me with some guidance on how to successfully return to blogging without making many of the same mistakes I made the first time out.

Although this book is full of good information, it is more geared to people who want to become hard-core, full-time bloggers rather than hobbyist bloggers like myself. However, I think that both groups of people can find helpful hints and nuggets of wisdom within the book to keep them from making many of the rookie mistakes that I made during my "blogging career." (For example, I chose an incredibly long domain name my first time out--which I quickly came to regret.
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2 of 2 people found the following review helpful By Pippa Lee VINE VOICE on November 15, 2014
Format: Paperback Vine Customer Review of Free Product ( What's this? )
If you're serious about blogging, "Bloggers Boot Camp" should be on your desk. Authors Charlie White and John Biggs will guide you through the realities of blogging, but don't expect them to pat you in the head and look the other way if you don't feel like writing. There is a reason the term "Boot Camp" is on the title. They require you to work hard, put in a minimum of 1,000 words daily, post thorough the day, and keep a constant watch for the latest news and trends on your chosen topic while they hold you and your content up to the standards of a professional news reporter.

"Bloggers Boot Camp" is a no-nonsense guide to every aspect of blogging. This book is targeted to those who want their blogs not only to become popular but also profitable. In other words, if you're looking to blogging as a business enterprise or as a career, heed the advice within its 11 chapters. Successful blogging starts with writing informative and entertaining posts. White and Biggs will tell you how to achieve that. They'll not only list all the skills needed to create effective posts, but also how to make them "discoverable" to thousands of readers. The authors offer advice on everything, from writing, equipment, computer skills, advertising, marketing, building traffic, using social media, job hunting to dealing with trolls and critics, PR people, and even burnout.

I found "Bloggers Boot Camp" to be a thorough book on the subject of blogging. It does, however, favor those who are or will be practicing Internet-niche journalism. The examples, metaphors, parallels, news gathering techniques, standards and values found in this book are based on professional journalism.
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2 of 2 people found the following review helpful By Parka TOP 50 REVIEWER on July 7, 2014
Format: Paperback
This is a great resource for beginner and intermediate bloggers. I've been blogging for a few years and many of the advice dished out in the book are some of what I practice, and then there are also new tips I've never seen before.

The authors Charlie White and John Biggs definitely have the credentials to write this book. They have worked for Wired, Mashable, Gizmodo, TechCrunch and other companies. The experience they get are from the ground, from the front lines. Many live examples, so called war stories, are included.

This book is different from other blogging books because it has very actionable and technical tips. In a way, the instructions are actually training you to be a journalist, one that writes online. As a blogger, you're less constrained by the rules, but you still need journalistic skills to make sure that your writing is engaging enough for your readers. It teaches you how to source for stories, how to angle them, and even talk about things like commonly misused words.

This book is quite frank at stating what will and will not work. Your success is directly related to the degree at which you follow through all the instructions. The focus of the book is on creating quality content. One of the main tips is to write 1000 words each day. It's not easy, but it's good training, and the book has lots of ideas on what you can write to achieve the length and quality.

What's lacking is perhaps the part on monetizing your blog which is a rather short section that you will need to explore further on your own. The book does not promote quick get-rich tips, however it's one that will get you started on the right track and mindset.

Get the Kindle version if you can since the book is mainly text.
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