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Bloggers Boot Camp: Learning How to Build, Write, and Run a Successful Blog Paperback – April 28, 2014

ISBN-13: 978-0415737142 ISBN-10: 0415737141 Edition: 2nd
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Editorial Reviews

Review

Bloggers Boot Camp is packed full of fantastic strategies to help you get your blog off the ground, and keep it moving in the right direction after its launched. While it’s written primarily for those who are interested in full-time blogging, the vast majority of the advice is applicable to anyone interested in blogging.

- David Indish, Red Star Web Development

Charlie White and John Biggs are powerhouses when it comes to running successful blogs. Anyone who wants to build a business, a career, or simply bring millions of readers to their sites needs to read Bloggers Boot Camp. An invaluable reference for anyone!

- Stephen Schleicher, Executive Producer, MajorSpoilers.com

 

John Biggs’ blogging experience and his understanding of the social media environment is exceptional, and we’ve taken a lot of leads from him in the way we’ve developed our own media approaches for Raspberry Pi over the last few years. It’s great to have his and Charlie’s expertise collected in one place: if a fluency with social media is something you need to develop for your career; if you want to hike up your existing readership; or if you’re confused about what best practice is in what’s fast becoming a business essential, you absolutely need to read this book.

Liz and Eben Upton, Raspberry Pi Foundation

 

Blogger's Boot Camp isn't just a no-nonsense guide to what works online--write about your passions and know who you are--but a great introduction to the business realities that inform the modern practice of niche-interest journalism written on very short deadlines. From coding nitty-gritty to production protips, blunt truths and advertising, it has everything you need to go right ahead afterward and break every rule they tell you.

Rob Mullins, Raspberry Pi Foundation

About the Author

Charlie White is an author and consultant who's been writing articles published in magazines and websites since the early days of the Internet. He's written for Wired and Popular Science magazines, was Senior Editor of Mashable, Senior Associate Editor for gadget site Gizmodo and Deputy Editor of NBC Universal tech site DVICE. He’s written more than 9,000 published articles, totaling more than 3 million words. Before he began writing magazine articles, blog posts and books, Charlie enjoyed a 30-year career as an Emmy award-winning television producer/director, directing five national television series for PBS

John Biggs writes about technology for the 46 million page-view-per-month website TechCrunch. He was former editor of Gawker Media's Gizmodo. He has a Master’s Degree in Business and Economic Journalism from NYU and is currently completing a non-fiction study of Marie Antoinette’s watch (he’s also a watch nut). After spending four years as an IT programmer during the dot-com era, he became a full-time journalist. He’s the author of the book, Black Hat: Misfits, Criminals, and Scammers in the Internet Age.

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Product Details

  • Paperback: 204 pages
  • Publisher: Focal Press; 2 edition (April 28, 2014)
  • Language: English
  • ISBN-10: 0415737141
  • ISBN-13: 978-0415737142
  • Product Dimensions: 0.5 x 8.2 x 10.8 inches
  • Shipping Weight: 1.5 pounds (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Best Sellers Rank: #172,503 in Books (See Top 100 in Books)

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2 of 2 people found the following review helpful By Jennifer VINE VOICE on December 7, 2014
Format: Paperback Vine Customer Review of Free Product ( What's this? )
For about five years (during the heyday of my son's childhood), I was a blogger. It started as a way to break up the monotony of being a stay-at-home mom who need a creative outlet and some adult contact (even it was through the Internet). I started just writing about my life with occasional book reviews (as I'm an avid reader) when I "discovered" blogging through a few friends who kept blogs. At one point, I had two separate blogs -- one a humorous "lifestyle" blog and one devoted to book reviews. When that became too much, I combined them into one blog. It was a fun hobby that eventually became burdensome -- taking up much more time than I really had to devote to it. Eventually, feeling burnt out, I quit blogging completely -- giving up my domain names and ceasing everything. In the three years since, I've devoted myself to volunteering at my son's school but I do miss the creative parts of blogging (the writing and blog design) and the positive social aspects (communicating with like-minded individuals). I've been toying with the idea of returning to blogging and thought this book might provide me with some guidance on how to successfully return to blogging without making many of the same mistakes I made the first time out.

Although this book is full of good information, it is more geared to people who want to become hard-core, full-time bloggers rather than hobbyist bloggers like myself. However, I think that both groups of people can find helpful hints and nuggets of wisdom within the book to keep them from making many of the rookie mistakes that I made during my "blogging career." (For example, I chose an incredibly long domain name my first time out--which I quickly came to regret.
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2 of 2 people found the following review helpful By JMM TOP 500 REVIEWERVINE VOICE on November 2, 2014
Format: Paperback Vine Customer Review of Free Product ( What's this? )
I have some experience as a casual blogger and have also contributed pieces to larger blogs, but I still consider myself a beginner when it comes to blogging.

The book is mostly aimed toward those who want to take blogging seriously and want to gain a loyal following of readers. Various platforms, such as Blogger and Wordpress, make it relatively easy to start blogging - so if you're looking to start a personal blog for private use or for family/friends, then you can probably get by without this book. If, however, you have aspirations of running a popular blog (and possibly even earning some decent money), then the book is going to be helpful to you.

If you already have a blog, you'll find all sorts to tips and tricks to improve it -- blogging tools, how to achieve a professional look, ad integration, best practices for networking with other bloggers, etc.

The main takeaway here is that the most important thing is the content you provide. Having quality, well-written content that is unique and fills a niche is still the best way to get (and keep) readers.

The information in the book can all be found via online resources, but it helps to have it all compiled into this one place - plus, the author's insights are helpful and the book is very well written and easy to follow. Recommended!
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Format: Paperback Vine Customer Review of Free Product ( What's this? )
Most handbooks on blogging emphasize the technical details of dealing with content management systems such as Wordpress or Photoshop to the exclusion of suggestions on how to create pleasing professional content. This guide written by distinguished journalist bloggers maintains a good balance between advice on content and on the technical aspects of hosting a blog. It (the Boot Camp guide) is mostly directed at those who wish to create and maintain journalistic content of the widest interest. I found it somewhat less applicable to creating notes on a specialized topic of narrow interest. But the input of these blogger/journalists is excellent and valuable to anyone who writes or create online.
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1 of 1 people found the following review helpful By Jami VINE VOICE on December 7, 2014
Format: Paperback Vine Customer Review of Free Product ( What's this? )
This is a great book for those getting started with blogging or those who've been blogging awhile but want to expand their reach. The authors do a great job of covering all the necessities in becoming a successful blogger.

White and Biggs lay everything out in the beginning of the book - "blogging is journalism on a thirty-minute deadline." To have a successful blog takes time, dedication, and good grammar. Of course, there's a lot more to it than that, you'll have to get the book -- just take a look at the Table of Contents to see all the items covered in this book. They even cover things like grammar, ethics, handling angry readers, and even some great tips on how to avoid burnout.

As someone who's started and all but abandoned several blogs, this book has given me a fresh perspective and renewed passion. I can see right away why I failed previously and one of the biggest reasons is dedication and keeping things fresh. Successful blogging takes work. The "Tips and Tricks of the Trade" in the appendix alone is well worth the cost of this book. With this guide I am more optimistic about being able to stay focused and dedicated to my new blog.

Just one more thing - the size of this book is 8.5x11 - like a workbook you'd get for a class. I was a little annoyed at first by the size, but having taken it with me on a few trips now, it stores fine in my laptop bag flat against my MacBook and I don't even think twice about it. I'm obviously not going to always be carrying it around with me, so it's not that big of a deal, but I like referring back to useful guides like this one as I work on various projects. Soon this will be a valued part of my reference library on the easy-to-access shelf in my office.
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