Blogging All-in-One For Dummies [Paperback]

Susan Gunelius (Author)

Book Description

Publication Date: June 8, 2010 | ISBN-10: 0470573775 | ISBN-13: 978-0470573778 | Edition: 1

A complete guide to creating and establishing your place in the blogosphere!

New blogs are being launched at the rate of 175,000 a day. To stand out from the masses, bloggers need the detailed information and advice packed into this all-in-one guide.

Here's what new bloggers need to get started and what experienced bloggers need to upgrade and even earn money from their blogs. Eight self-contained minibooks cover joining the blogosphere, blogging software, tools that extend your blog, marketing your blog, microblogging, making money from your blog, corporate blogging, and niche blogging.

• Blogging is replacing traditional media and gaining credibility; to succeed, bloggers need a greater understanding of blogging basics, tools, and techniques
• Eight minibooks cover getting started, software, other tools, blog marketing, microblogging (including Twitter), monetizing your blog, and corporate and niche blogging
• Helps new bloggers become active and productive members of the blogging community
• Provides vital information for both hobby bloggers and those who want to build a career around blogging

Presented in the fun and friendly For Dummies style, Blogging All-in-One For Dummies is a complete reference guide to starting and maintaining a successful blog.

Editorial Reviews

Review

‘Aspiring bloggers will find much here to fire them up for launch into the blogosphere… buy one now.' (Bcs.org, December, 2010).

From the Back Cover

Prepare to launch into the blogosphere — here's your ticket!

What do you want to tell the world? Get started today with this guide to creating and solidifying your place in the blogosphere. You'll discover all the strategies and tools you'll need to launch a blog and get noticed. From selecting a platform and writing your first post to including ads and using Twitter, you'll be piloting a blog in no time!

• What's your niche? — follow guidelines to choose a niche and set your blog up for success

• Build your business — create a business blog marketing plan and choose business bloggers

• Make the right decision — select the best blogging applications and blog hosts to meet your goals

• Extend and enhance your blog — from optimizing your content for search engines to creating blog feeds, get up to speed on the available tools

• Gain a following — discover the secrets of blogging success as you market your blog and build a community

• Show me the money — find out how to earn income by adding blog advertising, publishing sponsored reviews, and selling merchandise

• Enter the world of microblogging — learn how to create your Twitter profile, follow other users, write and publish tweets, and more

Open the book and find:

• Advice on choosing a blog topic

• The rules of the blogosphere

• Tips on selecting the right blogging application

• How to write to attract search engines

• Ways to analyze your blog's performance

• How to find and edit images to spice up your posts

• Guidance on creating a podcast or vlog

• Secrets of making money from your blog

8 books in 1

• Joining the Blogosphere

• Niche Blogging

• Corporate and Business Blogging

• Choosing a Blogging Application

• Blogging Tools

• Promoting and Growing Your Blog

• Making Money from Your Blog

• Microblogging with Twitter

See all Editorial Reviews

Product Details

• Paperback: 720 pages
• Publisher: For Dummies; 1 edition (June 8, 2010)
• Language: English
• ISBN-10: 0470573775
• ISBN-13: 978-0470573778
• Product Dimensions: 9.2 x 7.4 x 1.6 inches
• Shipping Weight: 2.2 pounds (View shipping rates and policies)
• Average Customer Review: 4.6 out of 5 stars  See all reviews (5 customer reviews)
• Amazon Best Sellers Rank: #24,182 in Books (See Top 100 in Books)
  • #25 in Books > Computers & Technology > Home Computing > Blogging & Blogs
  • #26 in Books > Computers & Technology > Web Development > Web Services

More About the Author

Susan Gunelius is President and CEO of KeySplash Creative, Inc., a marketing communications provider offering content marketing, branding, copywriting, social media marketing services. Her clients include Citibank, Cox Communications, About.com (a New York Times company), and a variety of large and small organizations around the world.

Several of Susan's books are used in university classrooms. As a professional speaker, Susan lectures professionals and students across the globe about marketing, social media, branding and more. She has also been interviewed by a wide variety of television, radio, print, and online media organizations about marketing-related topics.

Susan is a featured columnist for Entrepreneur.com and Forbes.com, and her marketing-related articles have appeared on websites such as MSNBC.com, FoxBusiness.com, WashingtonPost.com, BusinessWeek.com, and many more.

With 20 years of marketing, branding, and copywriting experience, Susan is a seasoned corporate professional having spent much or her career developing and executing marketing programs for global and national organizations, including divisions of AT&T and HSBC.

SUSAN GUNELIUS' WEBSITES, BLOGS AND PROFILES:
www.KeySplashCreative.com
www.WomenOnBusiness.com
www.SusanGunelius.com
Follow me on Twitter: www.twitter.com/susangunelius
Friend me on Facebook: www.facebook.com/susangunelius
Connect with me on LinkedIn: www.linkedin.com/in/susangunelius