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Blogging: Genius Strategies for Instant Web Content Paperback – September 21, 2002

ISBN-13: 978-0735712997 ISBN-10: 0735712999 Edition: 1st

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Product Details

  • Paperback: 336 pages
  • Publisher: New Riders; 1 edition (September 21, 2002)
  • Language: English
  • ISBN-10: 0735712999
  • ISBN-13: 978-0735712997
  • Product Dimensions: 7.4 x 0.7 x 9.1 inches
  • Shipping Weight: 1.2 pounds
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (27 customer reviews)
  • Amazon Best Sellers Rank: #1,688,195 in Books (See Top 100 in Books)

Editorial Reviews

From the Back Cover

Turn your home page into a microportal with fresh content that will keep readers coming back. The first hands-on book on building blogs, this is an excellent tutorial for new bloggers, and includes many advanced techniques for veteran bloggers. Simply put, web logging, known as blogging, is an easy way of updating a web page via a browser without the hassle of launching an FTP client or HTML editor. With all the templates, add-ons, and extra features associated with building this microportal, the blog is a new take on the home page. The blog brings the voice of its creator to the surface, builds it into the design, and keeps the content fresh and meaningful. This book features hands-on tutorials for building a blog, adding a user based commenting system, adding team members, syndicating with JavaScript, adding searches to a site, and much more. This is the book for creative web-enthusiasts looking for the "next thing" and it's the first book of new ideas and advanced tutorials for bloggers already numbering in the hundreds of thousands.

About the Author

Writer and designerBiz Stone made the leap from print to web design in the late '90s. Shortly thereafter, he signed on as creative director of a dot-com startup Xanga.com, which featured web logging and other community tools. Since then, he has become obsessed with personal publishing and all it has to offer. Biz has written dozens of articles about web development for Web Review and Web Techniques, among others. More information about Biz can be found at Bizstone.com.


More About the Author

Biz Stone was born in Boston, Massachusetts in 1974. For the past decade, Stone has been developing large scale projects that facilitate the open exchange of information. He is the Co-founder of Twitter, Inc and advisor to several technology startups. Recruited by Google in the early 2000's, Stone met and collaborated with Evan Williams--the pair would later exit the search company to work on their own startup. Twitter was founded in 2007. Stone has been recognized by Time Magazine as one of the most influential persons in the world. He lives in Northern California with his wife, Livia.

Customer Reviews

Wil Wheaton has a blog!
Victoria Rivas
I recommend this book if you're a beginner or a seasoned blogger.
E. B. Youtz
It is easy to read and follow.
Chaz Thompson

Most Helpful Customer Reviews

42 of 45 people found the following review helpful By A. M Wall on November 1, 2003
Format: Paperback
I have been building websites for about a year. Because of my past knowledge, the first 2/3 of the book was stuff I already knew.
The cool thing about this book is that it can take a person from absolute beginer to experienced blogger in less than a week.
The book is filled with illistrations and can be easily be read in less than a day. If you are new to blogs this book would be excellent. If you already have some experience with blogs this book might be alright, but keep in mind it starts off assuming no knowledge of the internet.
Also, his genius thing is just a joke...he does not appear full of himself or take himself too seriously. Straightforward info where he does not talk over your head.
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26 of 27 people found the following review helpful By Ken Moreland on September 22, 2003
Format: Paperback
When I was curious about the social phenomenom of blogging, I looked through several books on the subject. The best of the lot was Blogging by Biz Stone. This book was very quick reading and helped me select a blogging software, which is a big decision you have to make right off the bat. You need to get a feel for whether you want to have somebody else host your blog or host it yourself. There is a decision to make on how much of the administrative tasks you want to take on. Biz's book allowed me to examine the popular blog providers and ferret out which provider was best for me. For someone that doesn't know HTML or CSS, there is a cut to the chase section to show you the basics. There are also some more advanced topics like group blogging, blogging for dollars, corporate blogging, syndication, and increasing blog site traffic. I highly recommend Blogging if you want to learn the basics of blogging in an easily readable book. Thanks, Biz.
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15 of 16 people found the following review helpful By E. B. Youtz on March 21, 2004
Format: Paperback
I'd only been blogging for about a month and decided I needed a little help because I had NO IDEA how to change or format my blog. Genius Strategies led me into the murky world of HTML tags and other technicalities. This book gave me some excellent ideas to tweak my blog format and has given me the confidence to try some things which I might not have otherwise experimented with. I recommend this book if you're a beginner or a seasoned blogger. The technical information is top-notch and the resources in the appendix will occupy you for hours.
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10 of 10 people found the following review helpful By Frank Carver on July 25, 2003
Format: Paperback
This book tries to cover all aspects of blogging, from a bit of history, through creating and managing a small personal journal, to using blog technology as a corporate marketing tool. Along the way it covers an interesting variety of hints, tips and suggestions on how to make a blog look stylish, how to draw more visitors, and so on. It even covers an overview of using and writing blog-related applications and some thoughts about what might come next.
This book does well at communicating the excitement of blogging. If you are not raring to have a go by the end of the book, you're probably not cut out for life on the web. But beware, The world of blogging is astonishingly fast moving and fashion-conscious, so a book such as this can very quickly loose its cutting edge.
The main limitation of this book is the way it concentrates so much on one blogging system (Blogger), and assumes a particular way of working. On the up-side, the system it describes is probably the most popular, but that can so easily change.
If you would like to run a blog using the Blogger software or the Blog*Spot hosting service, and want to really get the most out of it, this is a great book. If you might be interested in other software and approaches, it's less vital, but still contains a lot of useful and interesting material.
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16 of 18 people found the following review helpful By A. J. Vasaris on January 3, 2005
Format: Paperback
For beginners, a good overview of the blogging phenomenon and a primer for what you need to get one going. The book is an easy read and should get you up and running before you're done.

The author is excited about blogs and brings it to a head with practical steps. It does concentrate on the Blogger family of software, but does mention some of the other options, plus quick overviews on HTML and CSS.

Get learning on blogs. With this book and the web on your screen, you'll find ideas on on how to integrate this phenomenon into your business marketing strategy.
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16 of 18 people found the following review helpful By DC Crowley on April 18, 2005
Format: Paperback
This book is neither bad or great.

If you are new to blogging mess around, see how it works with a free blogger. If you need more you can move over to the likes of MovableType or wordpress. If you use blogger, Elizabeth Castro has a new book about a specific solution "publishing a blog with Blogger" which goes into more actual detail about getting blogger to work for you. It is better. Mess around and read lots of other blogs. This book is really worth a miss.
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11 of 12 people found the following review helpful By "cynematik" on June 3, 2003
Format: Paperback
Biz Stone's "Blogging: Genius Strategies for Instant Web Content" is well-written, comprehensive, thorough and entertaining. Starting from ground zero, Biz explains how to create a blog, compares blogging service providers & programs and offers suggestions generating income via a blog. He also explains how to create group and corporate blogs for more efficient teamwork and dynamic communication.
More than a basic blogging manual, Biz's book goes on to explain more complicated and sophisticated aspects of blogging such as Cascading Style Sheets, Sideblogs and Email Blogs and Syndicating A Blog. This book rapidly and easily develops the absolute beginner into a fairly sophisticated blogger.
As a community college instructor in the area of computer graphic art and multimedia design, I strongly recommend this book for people who are eager to create an attractive, complete weblog even though he or she may know very little about weblogs when they pick up the book.
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