Blogging and Other Social Media [Hardcover]

Alex Newson (Author), Deryck Houghton (Author), Justin Patten (Author)

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Book Description

Publication Date: December 1, 2008

Blogging and other types of social media such as wikis and social networking sites have transformed the way we use the internet in recent years. It is a transformation that business is eager to exploit. In order to do so, a clear commercial strategy needs to be established; does your organization wish to use the media actively as a business tool, or do you need to respond to the use of social media by others? "Blogging and Other Social Media" will address this question with practical guidance on using social media as well as the risks associated with it.A collaboration by leading thinkers and business users of social media, the book contains detailed and practical advice on the various forms of social media - their applications, advantages and disadvantages, how these technologies are evolving, and whether or not their use will benefit your business. The section covering social media and the law explains the risks and remedies related to abuse of copyright, defamation, privacy, data protection and user contracts as well as the opportunities and threats for online reputation.If you are looking to encourage your employees but want to protect your business from the threats this emerging media presents, get a copy of this practical guide and study it before you start including social media as part of your corporate marketing or communications strategy.

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } Blogging and other types of social media such as wikis and social networking sites have transformed the way we use the internet in recent years. It is a transformation that business is eager to exploit. In order to do so, a clear commercial strategy needs to be established; does your organization wish to use the media actively as a business tool, or do you need to respond to the use of social media by others? "Blogging and Other Social Media" will address this question with practical guidance on using social media as well as the risks associated with it.A collaboration by leading thinkers and business users of social media, the book contains detailed and practical advice on the various forms of social media - their applications, advantages and disadvantages, how these technologies are evolving, and whether or not their use will benefit your business. The section covering social media and the law explains the risks and remedies related to abuse of copyright, defamation, privacy, data protection and user contracts as well as the opportunities and threats for online reputation.If you are looking to encourage your employees but want to protect your business from the threats this emerging media presents, get a copy of this practical guide and study it before you start including social media as part of your corporate marketing or communications strategy.

Editorial Reviews

About the Author

This is a book by several authors who have been brought together by their use of social media. The authors come from a diverse range of backgrounds such as business, academia, law and, of course, new media.

Product Details

Hardcover: 202 pages
Publisher: Gower (December 1, 2008)
Language: English
ISBN-10: 0566087898
ISBN-13: 978-0566087899
Product Dimensions: 9.6 x 6.8 x 0.8 inches
Shipping Weight: 1.4 pounds (View shipping rates and policies)
Amazon Best Sellers Rank: #3,616,962 in Books (See Top 100 in Books)

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› Visit Amazon's Alex Newson Page

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