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I rarely do reviews but had to do one for this product. I really like it! It's easy to use and gives just the right blonde color for me...not orange or too brassy looking. Read morePublished on June 26, 2013 by Lolo1234
Before I tried this I tried the Revlon kit and I liked it, I shouldn't have strayed, but I can't help but try different products, and since this was sold in a beauty supply store I... Read morePublished on March 25, 2013 by nonamehere
I bought this after watching a youtube video and reading tons of great reviews, I literally had the most opposite experience. Read morePublished on March 11, 2013 by Amazon Customer
As I red from others reviews decided to get for highlights. It did not fry my hair as other boxes or hair dyes does, but hair turned orange instead of blonde highlights. Read morePublished on February 3, 2013 by Inga