Blow the Whistle on Your Competition! - How to Brand Position Your Company to Win in the Marketplace of the Mind [Paperback]

Wendal D. Attig (Author)

Book Description

ISBN-10: 1893568016 | ISBN-13: 978-1893568013 | Publication Date: March 20, 1999

Blow the Whistle on Your Competition! Is a fresh look at the power of Brand Positioning. In this increasing era of commoditization in every popular product and service category, the distinction that separates one company from another in the consumer's mind will determine which company wins.

Creating and retaining that powerpoint of preference in the marketplace of the customer's mind is absolutely essential.

The "Coach" walks you through 21 "locker room" sessions that prepares you to focus your organization on your power point of distinction, and shows you how to insert this differentiation into a new play book for your company.

This book is the coaching manual that will prepare your team to blow the whistle on the competition, be ready to play offense and play to win!

Editorial Reviews

Review

"I read this book cover-to-cover and was wowed! It is the definitive play book for helping your company or clients with their brand positioning. Written in his own special style -- direct, clear and humorous -- D. Wendal's insights will lead you to define, create and embrace your own unique brand positioning." -- Joy Fournier, Sr. Vice President, Ammirati, Puris, Lintas New York

"If Jack Trout and Al Ries developed the positioning game in the early '80's as the key to consumer marketing success, D. Wendal Attig has written the game plan on how to win in the battle for the mind of today's customers." -- Ken Banks, Vice President, Marketing/ Branding & Advertising PETsMART, Inc., Member, Retail Advertising Hall of Fame.

"No one addresses this process better than D. Wendal Attig, America's Corporate Positioning Coach(TM). His powerful sports metaphor is designed to move you and your marketing team to the Super Bowl in your competitive marketplace. Buy it! Use it! Don't lend it out!" -- George Morrisey,CSP, CPAE, Author, Morrisey on Planning

"Powerful, 'must-read' for CEO's, entrepreneurs, and their senior management, marketing, advertising and communications teams who fully intend to win!" -- Tom Rudell, Author, 11 Words for Winning, Fellow and Past Chairman, International Association of Business Communicators-IABC

From the Publisher

D. Wendal Attig is quickly becoming a leading authority on corporate brand positioning. Already he is highly respected as a keynote speaker on this topic across a broad spectrum of industries and associations. His reputation as America's Corporate Positioning Coach comes through in this book with his easy-to-read yet powerful "pull-no-punches" competitive style.

See all Editorial Reviews

Product Details

• Paperback: 215 pages
• Publisher: Ampersand Pub (March 20, 1999)
• Language: English
• ISBN-10: 1893568016
• ISBN-13: 978-1893568013
• Product Dimensions: 8.9 x 6 x 0.7 inches
• Shipping Weight: 12.8 ounces
• Amazon Best Sellers Rank: #7,068,711 in Books (See Top 100 in Books)