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Blowing Up the Brand: Critical Perspectives on Promotional Culture (Popular Culture & Everyday Life) Paperback – July 29, 2010

ISBN-13: 978-1433108679 ISBN-10: 1433108674 Edition: First printing

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Editorial Reviews


«Melissa Aronczyk and Devon Powers have compiled a cutting-edge volume that impressively combines the work of established and rising scholars who address the power and scope of branding in our increasingly marketing-oriented culture. Its insights about the role of promotion and branding in such sectors of life as politics, art, activism, social networking, medicine, geography, academia, ethnicity, and the media make this an exciting book that is a must-read for those interested in critical-consumer studies and promotional culture.» (Matthew. P. McAllister, Penn State University)
«In a world where seemingly everything - products, people, politics - is branded, ‘Blowing up the Brand’ is a welcome intervention. Bringing together many of the finest minds studying the subject, the editors have assembled a singularly useful guide for navigating - and challenging - the current state of ubiquitous commodification.» (Stephen Duncombe, New York University; Author of ‘Dream: Re-imagining Progressive Politics in an Age of Fantasy’)

About the Author

Melissa Aronczyk is Assistant Professor in the School of Journalism and Communication at Carleton University in Canada.

Devon Powers is Assistant Professor of Culture and Communication at Drexel University.

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