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Evans and Wurster, both executives of the Boston Consulting Group, argue that the Internet demands new business strategies because it provides companies tremendous "reach" for customers without sacrificing "richness," or the quality of the information about products and services. The book shows how some businesses--Microsoft and Intuit in personal finance, Dell Computer in retailing, and the Automotive Network Exchange in manufacturing supply--are thriving amid a rapid expansion of connectivity and the widespread acceptance of new technical standards on the World Wide Web. Clearly written and tough-minded, Blown to Bits is required reading for business leaders, entrepreneurs, strategists, and others concerned about the new economics of the information age. --Dan Ring
This was one of the best books I've ever read about online business [when I first read it, more than a decade ago]. Read morePublished 17 months ago by Mark J. Welch
In my opinion, this is a fundamental book that explains the digital economy and its implications. I know that it was written in 1999 (11 years ago) but it is still relevant today. Read morePublished on July 30, 2010 by Bernard K
"Blown to Bits" is a book about the "new economics of information technology" and its impact on businesses. Read morePublished on January 28, 2007 by V.H. Amavilah
Traditionally, companies have had to focus their information strategy on either richness or reach.
Richness is a measure of the quality of the information. Read more
Although tempered by the DotCom bust, information technology is still very real and continues to shake up industry after industry, and an untold number of companies are being... Read morePublished on April 6, 2005 by Michael Davis
This book is an important e-business classic. But despite the authors' clever recommendations, an epilogue is missing, as the Internet revolution they announced did not... Read morePublished on August 31, 2004 by Peter Leerskov
The authors must be embarrassed. But they are probably too busy on their next bogus book full of more mananagement consulting buzzspeak and claptrap. Read morePublished on December 9, 2003
BLOWN TO BITS
How the new Economics of Information transforms Strategy
Authored by Philip Evans & Thomas S. Read more