Tha Blue Carpet Treatment

Snoop Dogg | Format: Audio CD

Product Details

• Audio CD (November 21, 2006)
• Original Release Date: 2006
• Number of Discs: 1
• Label: Geffen Records
• ASIN: B000JFY06Q
• In-Print Editions: Vinyl  |  MP3 Download
• Average Customer Review: 4.1 out of 5 stars  See all reviews (56 customer reviews)
• Amazon Best Sellers Rank: #25,695 in Music (See Top 100 in Music)

Editorial Reviews

Amazon.com

Tha Blue Carpet Treatment finds Snoop employing his usual impressive lineup of collaborators and strutting his way through a by-now standard litany of libidinous, gang-bangin' boasts. But when your record is packed with this much veteran savvy and smooth flavor, the pride comes naturally. Snoop has been g-funky as hell for a long while, but "Crazy," with its hypnotic keyboard loop and silky flow, is impressive even for him. It's a trickle of light to counter the equally accomplished but darker "Vato," a fever-dream street duet with Cypress Hill's B Real. Traces of Doggystyle-era gangsta show up as well; the laconic flow of "Candy (Drippin' Like Water)" for instance, featuring E-40 and MC Eiht, is as instantly appealing as anything on that seminal debut. It must be said that whatever Snoop Dogg releases at this point in his career competes with his overwhelming celebrity and cartoonish, pimp-maestro image, and that makes it hard to take him seriously. But here, even a too-obvious, potentially disastrous song like "I Wanna F*** You" manages not to be ridiculous. If that's not the mark of a true star, I don't know what is. --Matthew Cooke

Product Description

Superstar rapper and hip hop icon Snoop Dogg readies for his highly anticipated album "Tha Blue Carpet Treatment" releasing on November 21, 2006 through Doggystyle/Geffen.

Early buzz from industry insiders promise a classic album complete with the reunion of Snoop and DR. DRE with three bangers from the dynamic duo. This classic pairing marks the duo's first collaborative effort in approximately five years and promises to make history once again.

"Tha Blue Carpet Treatment" is a return to the original sound that put the Long Beach rapper on the map with Snoop keeping it gangsta on each and every record. Following the street single, "Vato," produced by PHARRELL and featuring B-REAL, comes the highly anticipated second single, "That's That" produced by NOTTZ and featuring R&B crooner R. KELLY. This catchy and melodic song was most added at Urban and Rhythmic formats, proving it is shaping up to be another platinum hit for the West Coast "Boss." Snoop says, "'That's That' is theme music for a classy gangsta party - that's when you ladies pull out the high heels and the playas pull out the three-piece suits. You'll see in the video! Me and R. KELLY had a lot of fun shooting this one."

Throughout the album, Snoop takes it back to the hood showcasing the gritty realness that helped shape his status as a cultural icon. XXL writes, "Snoop's lyrical fire seems resurrected, as he delivers arguably his most consistently scorching work post-Doggystyle." Thirsty fans will be thrilled with the thought provoking song "Imagine," produced by and featuring DR. DRE, which reflects on what life would be like for the California natives without hip hop. The signature DR. DRE piano riff is complimented by the D'ANGELO sung chorus, marking the first time fans have heard D'ANGELO in six long years. Another album favorite is club banger "Psst," produced by JAMIE FOXX, N8 and BRAINZ and features JAMIE FOXX's signature falsetto on the hook. The album also features two collaborations with AKON, "Boss's Life" produced by DR. DRE and the current radio smash "I Wanna Love You," the latter also being on AKON's upcoming album. Of the album, Snoop says, "Tha Blue Carpet Treatment is my presentation to the world on what it means to be the King of the West Coast. I really worked extra hard on making this one perfect and got the best of the best among my homies in the music game- SKATEBOARD P, TIMBALAND, R. KELLY, D'ANGELO... and you know when me and DR. DRE get together - it's a monster."

As a gift to loyal fans, Snoop is treating 9 winners to "Tha Blue Carpet Treatment." Nine winning tickets will be placed inside random CDs of the album which reward the lucky recipient with a diamond Ice link watch. The grand prize winner will win a diamond Ice Link watch worth $100,000. Three winners will be prized with diamond Ice Link watches worth $10,000 and five winners will get diamond Ice Link watches worth $5,000.

As if Snoop were not busy enough, he also recently released his first book, "Love Don't Live Here No More," a story loosely based on his own life's trials and tribulations. The book, co-written by playwright David E. Talbert, is the first in a series of novels called Doggy Tales that takes readers from the unforgiving streets of Long Beach to the bright lights of show business.

Customer Reviews

Most Helpful Customer Reviews

5 of 5 people found the following review helpful:

4.0 out of 5 stars This Is What That "Cali Iz Active" Album Should've Sounded Like (Rating: 8 out of 10- -4 stars), January 3, 2007

By 

Chandler "Infamous" (Atlanta (College Park), Georgia) - See all my reviews
(VINE VOICE)   

This review is from: Tha Blue Carpet Treatment (Audio CD)

Snoop Dogg is one of my favorite rappers. I've grown up listening to him since I was a child while he was rhyming on Dr. Dre's "The Chronic". I've even stuck by him when he put out bad albums ("The Game Is Sold...") and when he dropped a decent album ("Paid The Cost..."). "The Blue Carpet Treatment" would probably be his best in over a decade if you ask me.

This album is full of laced beats and good rhymes. "Think About It" comes off real strong from Snoop laced with a dope beat. The radio hit "Thats That..." with R. Kelly gives listeners a nice R&B tune to listen to. As well as the other hit "I Wanna Love You" with Akon, another hit for this album.

As I said in my title, this is what "Cali Iz Active" should have sounded like. That CD was so horrible and failed to follow it's concept. This album followed what that concept should have been. Most of the guest appearances are form Cali. "Candy" would feature Goldie Loc, MC Eiht, E-40, and The Dogg Pound, and a real nice tune to ride to. "LAX" with Ice Cube is another standout tune that featured a sample from Biggie's "Going Back To Cali" in the hook. I'd say for some reason, my favorite song is toward the end with "Imagine" with Dr. Dre. and D'Angelo. Possibly because that piano laced throughout the song. Snoop would close the album with "Conversations" with Stevie Wonder, showing off that he's trying to get his mind right. Other guests include The Game, B-Real from Cypress Hill, George Clinton, and Kam (where the hell have YOU been Kam???).

Although this is a good CD I've heard from Snoop in a minute, it still has some rough parts. "10 Lil' Crips" sounded kinda weak to me. And I wasn't feeling the song "Beatin' Up On Yo Pads" although it's a positive song about him coaching and playing football, but it's a good song, so I'll make it my honorable mention track.

If you heard that this album was his most consistant since "Doggystyle", you heard correct. We're more than aware that he's not going to drop another one of those albums, but this is a real good one from Snoop. If other west coast artists drop albums like this, we might have the West Coast making a comeback. And being a fan of West Coast rap music, I am more than ready for it. If you thought Snoop fell off, well he gives doubters "Tha Blue Carpet Treatment".

Lyrics: A-
Production: A-
Guest Appearances: A-
Musical Vibes: B
Overall: A-

My Favorite Tracks From This Album: Think About It, Thats That..., Candy (Drippin' Like Water), Gangbangn 101, LAX, Which One Of You, I Wanna [Love] You, Psst!, Imagine, Converstions

Honorable Mention Track: Beatin' On Yo Pads

Peace Everyone!!

13 of 17 people found the following review helpful:

4.0 out of 5 stars The Dogg just put all the Vets to Sleep, November 21, 2006

By 

Ahmad Jordan "Ahmad Jordan" (Bufalo, NY United States) - See all my reviews
(REAL NAME)   

This review is from: Tha Blue Carpet Treatment (Audio CD)

In a lot of ways anticipating a Snoop album is like anticipating a KRS-One album. I mean, lyrically we have nothing to worry about. Both artists are absolutely brilliant with how they work the words. But for both artists I get a little anxious to see if the production will do even a hint of justice to their flow. I've never doubted Snoop's lyrical hustle. But the beats behind his rhymes are often an insult to his wordplay.

And it kind of happens again with the Blue Carpet Treatment -- but not until a little after the mid-point of this album. At the jump, the Album is charged with smooth fire that is complimentary of Snoop's voice and flow. The moment "Think About it" rolls in my hopes went up and I thought this album was going to put all the others before it to sleep! "Crazy" has a crazy smooth beat. "Vato" has one of the most unique exotic electric sounds I've ever heard in a hip-hop song. And it seems like this energy keeps pushing onward and upward... until Tracks 14 thru 19, all of which --on a sliding scale of quality -- seemed to be below par. Well...actually, track 18 "Pump up your Pads" is an endearing track. I don't care for the beat, but lyrically -- as always -- Snoop can take any topic and make it sound good. Even if it's about young ball players.

And then comes the save: "Imagine." This is by far the most memorable track on the whole album. Unlike most hip-hop songs where it takes a few listens before the meaning behind the lyrics step forward, Imagine manages to resonate from the very beginning. It's one of those songs where you don't just hear it, you feel it.

I have to say also that Snoop's new mission of peace makes for much more compelling material than some of his other work. His more soulful songs bring me back to "Lil' Ghetto Boy" from the Chronic. A lot of hip-hop artists have tried to inject positivity into their rhymes and failed, mostly because they couldn't make hope and optimism as addictive as their gangster tales. Snoop on the other makes you feel like you can still have a cool swagger and still get warm booty without all the mean-mugging and gangster thuggin'. Even his more relaxed visage on the cover works much better than the wrenched up face I've seen on his other album covers. His image and his lyrics seem to project a more natural Snoop -- a perfect image since being laid back comes natural to him.

As far as the five iffy tracks on this album -- whatever. You still have 16 really solid tracks remaining. I hope this isn't our last Snoop album. If anything I think this is proof that Snoop and Doc in the studio one more time will give us another good hit of the Chronic before the Detox.

3 of 3 people found the following review helpful:

5.0 out of 5 stars 5 Star, April 17, 2008

By 

Christian Anderson - See all my reviews
(REAL NAME)   

This review is from: Tha Blue Carpet Treatment (Audio CD)

This album is great. The best he's done in a long time. I listen to it all the time .I can honestly say I like every song on this album. The best hip hop album in a long time. If you like this you will love his close pals Devin new CD Smoke Session Vol. 1Smoke Sessions, Vol. 1