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Blue Economy-10 Years, 100 Innovations, 100 Million Jobs [Paperback]

by Gunter Pauli
4.6 out of 5 stars  See all reviews (14 customer reviews)


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Book Description

June 30, 2010 0912111909 978-0912111902
Dr. Gunter Pauli is challenging the green movement he has been so much a part of to do better, to do more. He is the entrepreneur who launched Ecover; those products are probably in many of your homes. He built the largest ecologically-sound factory in the world. His participation in the Club of Rome and the founding of Zero Emissions Research Institute (ZERI) has made an immense contribution to sustainability both in terms of research, public awareness and articulating a visionary direction. He has dedicated himself to teaching and the hands-on implementation of projects that have brought healthy environments, good nutrition, health care and jobs in sustainable commerce to a myriad of places in the world.


Product Details

  • Paperback: 336 pages
  • Publisher: Paradigm Pubns (June 30, 2010)
  • Language: English
  • ISBN-10: 0912111909
  • ISBN-13: 978-0912111902
  • Product Dimensions: 9.9 x 8 x 0.9 inches
  • Shipping Weight: 1.8 pounds
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (14 customer reviews)
  • Amazon Best Sellers Rank: #174,502 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews
15 of 15 people found the following review helpful
2.0 out of 5 stars Not enough details February 3, 2012
Format:Paperback|Verified Purchase
I was excited about this book especially given all of the positive reviews, but this one is too vague to be taken seriously. I enjoyed Upsizing by the same author because it really shows you how these systems work and how they work together. The Blue Economy does not do that. It consists mostly of lots of ideas and no thoughts on how to implement them. So termite mounds all over the world maintain the same temperature and humidity levels. How? By their geometry. Could we get some more specifics? If the length and shape of the tunnels make the mounds work, why not describe how? It's all well and good to say that we should design houses the way termite mounds are designed so that they don't use any outside energy, but if you don't show us a diagram or a more detailed description then how are we supposed to act on that information? Visual information is severely lacking in this book. The projections about the number of jobs that could be created using these ideas are pie in the sky. Gunther Pauli is a brilliant guy, and his organization, ZERI, does some great stuff, but their main focus seems to be to tantalize the world with their ideas, then charge you lots of money to take their class if you really want any specifics. They hold their cards very close to their chest and are not interested in sharing or helping anyone who really wants to do anything about the climate crisis.
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11 of 13 people found the following review helpful
5.0 out of 5 stars Paradigm Changing November 2, 2010
Format:Paperback
Gunter Pauli illustrates a dramatic change in paradigm of business. Instead of the traditional capitalism - massive, linear, and economy focused, Pauli calls upon the wisdom of biomimicry to design a business and industrial structure that focuses on the interconnectedness of systems, the scope of the business model, and the integral need of the synergies between environment, economy, and society. A must read for anyone who plans on studying business, starting a company, running a company, working for a company, or buying a product produced from a company. Scratch that... you should read this book if you breath air and drink water.
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3 of 3 people found the following review helpful
5.0 out of 5 stars Perspective changing October 22, 2011
Format:Paperback|Verified Purchase
Gunter Pauli's writing may be a little stilted but there is nothing stilted about the vision on display. Changing business from a pipeline that connects the mine to trash heap demands that we approach business in a different way. Seminal books like Cradle to Cradle and Natural Capitalism introduced us to a new way of thinking, but were short on examples of technology and ideas that would allow us to move quickly to cleaner, more responsible commerce. Gunther Pauli's Blue Economy serves up a veritable banquet of examples. I personally have followed up on several of the products listed in the book for utilization purposes.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Innovations proposed for world-wide change June 11, 2011
Format:Paperback|Verified Purchase
After hearing Gunter Pauli on my local NPR station a year ago I have been waiting, impatiently, for this publication. He was an inspiration and an exciting thinker. This newest piece is chocked full of goodies for those of us looking for hopeful, useful positive change. He is also the author of a children's book series for little ones teaching science in a wonderful manner. I am very sad to say the entire series 40 or 50 in number seem no longer to be published. A genuine loss to the cause of changing the world with information and practical sustainability.
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6 of 8 people found the following review helpful
5.0 out of 5 stars Systems, not silos! December 29, 2010
Format:Paperback
To our detriment we expend too much effort understanding the minutia, and not nearly enough time learning about the underlying systems - with all manner of unintended consequences. In The Blue Economy, Gunter Pauli reminds us that what ultimately matters is systems. This book should be standard reading for designers, engineers, chemists, business people - and academia.
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5.0 out of 5 stars The Future October 5, 2013
By Hempman
Format:Paperback|Verified Purchase
Somebody has got it figured out. Gunter Pauli knows what he is doing and how we can change the world and the environment for the better. Many case studies. His web site also is a good read for even more information. Business and government need to put the subject of this book on the table and get going on solving problems.
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5.0 out of 5 stars Blue Economy Review July 23, 2013
Format:Paperback|Verified Purchase
After reading this insightful book it has inspired me to commence a campaign to help improve the welfare of the planet. It is great to be aware there are people of this caliber with courage and knowledge to coordinate world wide projects often based on simple technologies.
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Most Recent Customer Reviews
5.0 out of 5 stars mind provoking and innovating. Good new for our threatened planet
best book ever. You will learn more from this book than in any business class. This will save our planet!
Published 10 months ago by mpaulina
5.0 out of 5 stars Innovation and real solutions.
Blue Economy is a collection of solutions that have the power to reinvent communities and cities. These solutions offer win-win outcomes as they dramatically improve the financial,... Read more
Published 15 months ago by Tom Barnett
4.0 out of 5 stars "The blue Economy", a handbook for the new entrepreneurs
Don't expect to see in esoteric things, but expect common sense proposals. At least, it should be a referencebook in the NEW BUSSINESS SCHOOLS for the new Earth. Read more
Published 23 months ago by Levi Cetina
5.0 out of 5 stars Blue Economy - a paradigm shift
The Blue Economy principles of following physics and nature makes so much sense and should be adopted everywhere. Read more
Published on November 28, 2011 by Mataka
5.0 out of 5 stars Inspiring - hope for the future
Great read, just shows what we can do when we put our minds to it. Describes how environmentally aware businesses can be more economically viable than its conventional... Read more
Published on September 17, 2011 by Shelley
5.0 out of 5 stars The new economy
Gunter is on point. This book was very validating the new economy will be composed of business eco-systems that mimic nature and leave no waste. Read more
Published on July 6, 2011 by Adbongo Inc
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