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This book will completely change the way we think about our businesses.
I recently read, "Blue Ocean Strategy " How to create uncontested market space and make the competition irrelevant" by Chan Kim and Renee Mauborgne.
It gives a good perspective on creating new business opportunities and provides many real world examples.
The title of the book is what drew me to purchase the book. Very disappointed with the lack of originality in the content. Read morePublished 7 days ago by Rao Talasila
The book is hard to maintain their is no page numbers no a table of contents for guidance.Published 10 days ago by Bergie
Just the first 1/3 was good. Too many basic examples and managerial guidelines that fall out of the scope (my opinion).Published 12 days ago by jonaswis
Great book. A must read . Specially the first chapters where the whole concept is described with specific cases and actionsPublished 19 days ago by andres romero
This book presented very interesting marketing strategies.Published 25 days ago by Jonathon Slaughter
The key to business success is in the innovation of new ideas, and the key to sustaining that success is the development of a process by which that innovation can perpetuate. Read morePublished 1 month ago by Edward J. Barton