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This book will completely change the way we think about our businesses.
I recently read, "Blue Ocean Strategy " How to create uncontested market space and make the competition irrelevant" by Chan Kim and Renee Mauborgne.
It gives a good perspective on creating new business opportunities and provides many real world examples.
This book gets me all riled up about the ideas and blue oceans that could still exist. So enlightening and different than what I expected, but I thoroughly enjoyed the thought... Read morePublished 10 days ago by Hola5016
The book is a must for everybody involved in development new products and services.Published 12 days ago by Amazon Customer
A great book. A must read for Marketing and Management people.Published 17 days ago by Elliott McGlory
The title of the book is what drew me to purchase the book. Very disappointed with the lack of originality in the content. Read morePublished 29 days ago by Rao Talasila
The book is hard to maintain their is no page numbers no a table of contents for guidance.Published 1 month ago by Bergie