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This book will completely change the way we think about our businesses.
I recently read, "Blue Ocean Strategy " How to create uncontested market space and make the competition irrelevant" by Chan Kim and Renee Mauborgne.
It gives a good perspective on creating new business opportunities and provides many real world examples.
Many takeaways from different perspectives. Provided insight across industries to establish a deeper understanding and gain more credibility for different thinkers and readers.Published 18 hours ago by Shane
Well... not bad, but it lacks in realistic strategies to create "blue oceans"...Published 3 days ago by Kres
An application of the small business mantra "find a need and fill it" applied to a larger scale.Published 14 days ago by G. Weis
I bought this for my marketing class and it was very good. I think it was the only "textbook" that I actually have enjoyed reading.Published 21 days ago by Sheilah
The book propagates the use of compelling strategic models and ideas to break away from competition-based to an innovation-based business environment, thereby unlocking untapped... Read morePublished 1 month ago by Sanket Arora
It introduces simple ideas that, when reading them, you think "yea of course, why wouldn't you want to do that?". Read morePublished 1 month ago by Justin Belden
Way too wordy. Seems like its over complicating the issue, and trying to put more pages in the book.Published 1 month ago by Ale u