From Publishers Weekly
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This book will completely change the way we think about our businesses.
I recently read, "Blue Ocean Strategy " How to create uncontested market space and make the competition irrelevant" by Chan Kim and Renee Mauborgne.
It gives a good perspective on creating new business opportunities and provides many real world examples.
This book is required reading for anyone who wants to make big bucks with a thought that can be summarized in 250 words; then brought to market with a book and CDs. Read morePublished 6 days ago by John J. Valentine
A little over the top, but I am sure it works for those that like to endlessly overly strategize and not really get on with the job!Published 25 days ago by Reviewer
BLUE OCEAN STRATEGY - NEW EXPANDED EDITION
IT WAS A PLEASURE TO READ THE NEW EDITION OF BLUE OCEAN STRATEGY AS IT HAS COME OUT AT A TIME WHEN INTEREST IN CREATING NEW... Read more
The ease of flow of the text was the biggest seller for me. The text book did not read like one would expect from a "textbook". Read morePublished 1 month ago by T. Guenther