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Blueprint to a Billion: 7 Essentials to Achieve Exponential Growth Hardcover – December 7, 2005


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Frequently Bought Together

Blueprint to a Billion: 7 Essentials to Achieve Exponential Growth + Mastering the 7 Essentials of High-Growth Companies: Effective Lessons to Grow Your Business + Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
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Product Details

  • Hardcover: 288 pages
  • Publisher: Wiley; 1 edition (December 7, 2005)
  • Language: English
  • ISBN-10: 0471747475
  • ISBN-13: 978-0471747475
  • Product Dimensions: 6.4 x 1 x 9.3 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (50 customer reviews)
  • Amazon Best Sellers Rank: #494,025 in Books (See Top 100 in Books)

Editorial Reviews

From the Inside Flap

Microsoft, Google, eBay, Staples, Genentech, Starbucks, Nike, and Harley-Davidson . . . these are just a few examples of an elite group of companies that have managed to turn billion-dollar ideas into billion-dollar businesses. What did these and other high-growth companies do to achieve such a goal? What blueprint do they follow to produce such results? Based on three years of in-depth research, David Thomson's Blueprint to a Billion approach provides the first quantitative assessment of the success pattern common across a distinct group of 387 "blueprint companies"—the 5% that have IPO'd since 1980 and grown to $1 billion in revenue. They represent America's highest growth companies; they uniquely achieved exponential revenue growth and returns.

This book is not about one unique company, its innovation, and the financial returns it achieved; it's about the quantifiable, success-based pattern—independent of economic cycles or industries—shared across this group of 387 elite companies. It's about how you can use seven common essentials to better your business, organization, team, or yourself and produce exponential growth. It's about executing the essentials and linking them. It's about taking the actions that matter while avoiding pitfalls. The 7 essentials explored are:

Essential #1: Create and Sustain a Breakthrough Value Proposition

Essential#2: Exploit a High-Growth Market Segment

Essential #3: Marquee Customers Shape the Revenue Powerhouse

Essential #4: Leverage Big Brother Alliances for Breaking into New Markets

Essential #5: Become the Masters of Exponential Returns

Essential #6: The Management Team: Inside-Outside Leadership

Essential #7: The Board: Comprised of Essentials Experts

Divided into three comprehensive sections, Blueprint to a Billion will show you how to formulate a breakthrough value proposition, create exponential revenue growth—the most valuable and unique kind of growth—and seize the opportunity to garner exponential returns. More importantly, it provides practical guidelines that you, as a business leader at any level, can use to improve company performance from one year to the next. While the book is based on quantitative evidence, it provides insightful analysis and very personal stories from many blueprint company leaders.

Both fact-based and actionable, Blueprint to a Billion contains fresh research that provides valuable insights into success-based business building. Adopting and executing one or more essentials will maximize your growth—both personally and corporately. Executing all 7 essentials will enable your company to achieve unprecedented exponential growth.

From the Back Cover

Praise for BLUEPRINT TO A BILLION

"A wonderful, well thought out analysis of entrepreneurship and leadership of a growth company."
—Howard Lester, Chairman, Williams-Sonoma, Inc.

"If you dream about growing your business to a billion, this is a fascinating down-to-earth study that you must read. Apply the seven essential principles to your business and you are off and running. Learn about strategy, growth, leadership, team building, and a whole lot more."
—Joe Scarlett, Chairman of the Board, Tractor Supply Company

"Blueprint to a Billion is a well-researched and thoughtfully written book that quantifies the growth pattern of America's highest growth companies."
—Professor John Quelch, Senior Associate Dean, Harvard Business School

"Eighty percent of the top-performing stocks in the last twenty years were small entrepreneurial companies that had an IPO in the prior eight years. Blueprint to a Billion tells you the seven key things these innovators did in common to become America's greatest growth companies."
—William J. O'Neil, Chairman and Founder Investor's Business Daily, www.investors.com

"Thomson has written a masterful work that will catalyze, empower, inspire, motivate, and illuminate entrepreneurs, investors, and policymakers. The world needs this book and will profit from it in manifold ways."
—David M. Darst, Managing Director, Individual Investor Group Chief Investment Strategist, Morgan Stanley


More About the Author

David G. Thomson is a bestselling author, advisor and speaker. He is the founder and Chairman of the Blueprint Growth Institute, a specialized management consulting firm focused on helping companies develop growth strategies. His insights on the success patterns of America's highest growth companies - which he wrote about in his bestseller Blueprint to a Billion - have been embraced globally. Thomson has been studying and leading business growth for 20 years in general management and executive sales/marketing at Nortel Networks and Hewlett-Packard and as an associate principal during his five years at McKinsey & Company.
His newest book, "Mastering the 7 Essentials of High-Growth Companies" is on its way to becoming widely embraced by management teams worldwide. Thomson continues to identify actionable insights that teams can apply to grow their business even through the most challenging of times.
Following Thomson's first book, Investor's Business Daily has named Thomson a "Guru for uncovering the blueprints behind sizzling growth firms". Thomson has been recognized for his unique perspective that identifies the success pattern of America's highest revenue growth companies. Over the past two years, he has presented his 7 Essentials to over 25,000 management leaders worldwide. His articles appear on Businessweek.com and he has been featured on CNBC, ABCNews.com, MSNBC, SKYTV, Leader to Leader, NY Times, and the Korean Economic Daily.
Thomson is continuing his research that will identify "The Next 800 Companies to Lead America's Growth". He applies the quantitative "Blueprint" success pattern to identify the next companies, industries and states that will lead the next growth cycle through 2016. These companies will generate 3.4 million new jobs through 2016.
Visiting Thomson's website, readers can utilize tools to help grow their business. The 7 Essentials Scorecard can help companies measure performance against each essential (it is free!). The 7 Essentials Workshop will help teams define an actionable roadmap.

Customer Reviews

Required reading for entrepreneurs and people interested in business.
Travis
I'm nearly finished reading this book as I write this review and I have to say that it's one of the best business books I've ever read.
Mr. Bibliophile
Thomson has created a comprehensive and practical book that truly provides a blueprint for how to make your company a success.
Stradivari and Amati Fan

Most Helpful Customer Reviews

27 of 28 people found the following review helpful By RJF in Illinois on September 15, 2006
Format: Hardcover Verified Purchase
I read some stellar reviews on this book and expected it to be a milestone business guide. I was even enthusiastic through the first couple of chapters. However, if you have any business training and have been within 10 miles of a start-up or growth-stage company in your life, this book is pretty elementary. A value proposition, decent leadership, a Board that can open any door in the universe, a couple of mammoth customers - how can a company fail? Those accomplishments alone will get almost any company to a decent liquidity event unless it was all dumb luck. The most frustrating thing about the book is that it's all about "what." This is what makes it seem, as one reviewer put it, as if it were a PowerPoint presentation. It lists out the "whats" that, in retrospect, some very successful companies did. But it leaves out the "hows." Any company would give a lot to have their industry's equivalent of Tom Siebel on the Board. But Tom's number is not exactly in the phone book. So the question is, *how* does a company get those people on the Board? How does a company identify and even get in the door of those marquee companies? While the book gives a few snippets and a case comparison at the end, it really left my practical appetite unsatisfied. Maybe the whole book was a consulting proposal - if you want the "hows" you pay the piper.
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5 of 5 people found the following review helpful By Ilya Grigorik on December 25, 2008
Format: Hardcover Verified Purchase
I'm a skeptic about David Thomson's methodology. A billion dollar company is a black swan event that is slightly more complex than a post mortem analysis of an inflection point in revenue, and time series analysis of partnerships and board composition. That is not to say that that "Blueprint to a Billion" is a poorly executed book, there are in fact a number of good observations and takeaways for any business, I just wouldn't call it a "blueprint". The author makes a lot of prescriptive observations which fit the collected data, but all of which have very little predictive power for future generations. This could have been a much stronger book.
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7 of 8 people found the following review helpful By Stradivari and Amati Fan on January 10, 2006
Format: Hardcover
I wish I had the knowledge imparted through this book when we started Lycos in 1995. Things might be very different today.

Blueprint to a Billion is filled with millions (no...billions) of dollars worth of information. Thomson has created a comprehensive and practical book that truly provides a blueprint for how to make your company a success.

Unlike the hundreds of "how to" and "get rich quick" books on the market, I found Blueprint to a Billion to back up its statements with hard facts and also to structure itself in such a manner that I would not hesitate to have every employee in one of my companies read it.

I highly recommend Blueprint to a Billion. To me, it is the "Good to Great" of 2006 and beyond.
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4 of 4 people found the following review helpful By Brian Scudamore on March 7, 2006
Format: Hardcover
This book could have been called 'A Billion Dollars Made Easy'. What an awesome book! This book fills a much needed niche. As a CEO of a company on it's way to $1B, I am incredibly grateful that David has mapped out the 7 Essentials -- making our job of building a globally admired, billon brand much easier. Thank you David!!
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2 of 2 people found the following review helpful By Thorsten Claus on May 13, 2008
Format: Hardcover
The book was recommended to me through a LinkedIn connection. But unfortunately, it only scrapes on the very surface of success. All the items are intuitive, none of them reminded me of some hidden gem that I forgot or that was suddenly appearing in a new light, no "connecting the dots", and most of all, no "how-to" methodologies. Sure, a lot of examples, but I'm not Google, the world has turned, and I think Google will be a couple of steps ahead of me.

Sure, I need a "breakthrough" value proposition and sustain it, but how do I find it, how do I identify "breakthrough", and by what means / concepts / approaches do I sustain it --- beyond "stay ahead of the curve", "innovate", "blablabla buzz words" / "high profit margins" / "economies of scale".

Beyond that, there are a few things that are not for everyone and I would challenge like the high-growth market segment (versus top premium, high-profit margin, stable segment untapped).

I think I agree with previous reviews: If you had some business or consulting training, this is a bit too basic. So maybe I'm just disappointed because I'm not the target audience.
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2 of 2 people found the following review helpful By Mike Pascoe on January 25, 2006
Format: Hardcover
My years in telecoms have included experiencing life with one of Dave's study companies. We hit the $billion mark in the 6 to 7 year timeframe and what a ride it was. Dave's book captured the reasons for that success exceptionally well. Far better than any 'how to' management book if you are trying to drive your company to similar exponential growth.

I find myself driving a similar opportunity today and the insight's from Blueprint to a Billion are being put to great use!

If you are a VC, read this and then look at your portfolio companies in a new light. You might also want to get those independent board members on the team sooner!
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6 of 8 people found the following review helpful By Robert E. Sadler on December 9, 2005
Format: Hardcover
Thomson has done an outstanding job of giving us a guide of the essential steps to get a company from $50-$100 Million to $1B. His story telling is spot on and his research is the best I've seen in such a fast paced book.

The big 'aha' for me was the finding that a company with all 7 essentials in place as it crosses the $100M mark has an 80% chance to make it to $1B in less than 12 years. I wish I knew that 10 years ago.

I think that Thomson's work will have an impact on the way investers view young companies. It will also have an impact on how large companies choose to direct their sales investments in emerging companies.

Most of all, this book points the way for America to stay competitive by offering a blueprint to business building.

A must read!
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