Blueprint for Marketing: Comprehensive Marketing Guide for Design Professionals [Paperback]

S. E. Frost (Author), Angela Lawrence (Editor), Miriam Selby (Editor), Bruce Bollard (Illustrator)

Book Description

ISBN-10: 0964926407 | ISBN-13: 978-0964926400 | Publication Date: October 1995

Descriptive guidelines and worksheets to prepare a marketing plan, public relations plan, corporate brochure and Web site. Written for the architecture, engineering and contracting firm but the guidelines and marketing principles apply to any business.

Editorial Reviews

Review

"Portlander Susan E. Frost brings more than 15 years experience in marketing for design and architecture firms to this nicely packaged small press effort. With short, easy-to-read chapters, the book gives a good overview of why marketing is important, how to put together a marketing plan, and tips for conducting research and public relations strategies. Its workbook format provides questions at the end of each chapter for further rumination.

"This completely revised second edition, while targeted specifically for architecture, engineering and contracting firms, is useful for anyone who needs to know more about marketing. New chapters on the Internet and Web sites give brief but broadly useful looks at that growing area of marketing." -- Oregon Business Magazine, April 1996

"This expert provides checklists, strategies, research guidelines, forms, marketing plans and guidelines on Internet marketing plans. Here is a different kind of approach and well worth your time." -- American Consulting Engineers Council, May 1996

"Updated for today's competitive global marketplace. By reading and applying the concepts in this book, you can create a blueprint for your firm. Helpful information on Internet marketing." -- American Institute of Architects, May 1996

From the Publisher

Author, Susan Frost, has written marketing plans for architecture, engineering and contracting firms for 16 years. She has condensed some of her knowledge in the book "Blueprint For Marketing". The book is in it's second edition and has a new cover, price, ISBN and bar code. More than 50% of the text is new. As a second revised edition, it has the unusual distinction of being a new book--with a track record. The first edition, which was distributed nationally, sold out.

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Product Details

• Paperback: 104 pages
• Publisher: S E F Pubns (October 1995)
• Language: English
• ISBN-10: 0964926407
• ISBN-13: 978-0964926400
• Product Dimensions: 10.8 x 8.3 x 0.5 inches
• Shipping Weight: 1 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #3,978,659 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

4 of 4 people found the following review helpful:

5.0 out of 5 stars Blueprint for Marketing, April 22, 2000

By 

Sonia Cowart (United States) - See all my reviews

This review is from: Blueprint for Marketing: Comprehensive Marketing Guide for Design Professionals (Paperback)

I own a small business. We have used this book so much it is dogearred! It is simple, easy to follow and gives some excellent tips on marketing a small business! It outlines how to put a marketing plan together. I have not found a better book or approach to preparing a marketing plan! It gave us a lot of sources and paths to take in order to market our business! I recommend highly to someone just starting out or wanting to readjust your approach to marketing to todays marketplace! It applies to any business and gives great general examples and some really fresh information!

1 of 1 people found the following review helpful:

5.0 out of 5 stars Blueprint for Success!, June 27, 2002

By 

Heidi MacLaren (USA) - See all my reviews

This review is from: Blueprint for Marketing: Comprehensive Marketing Guide for Design Professionals (Paperback)

I, too, am the proud owner of a very dog-eared copy of "Blueprint for Marketing". When I was new to the A/E/C industry a friend recommended that I read this book. After returning a borrowed library copy, I immediately bought a new copy of my own and have referenced it innumerable times since then. Recently I had the pleasure of meeting the author, Susan Frost, and I was thrilled to be able to tell her how much use we'd gotten out of her book. It has helped me to teach others in my firm about some of the tenants of marketing services to our industry. We have also been able to adapt her practical advice to develop successful solutions for our business development strategies and specific marketing issues.

Easy to digest, practical and specific to our industry, I'm so glad I found this book. I'd highly recommend it.