A snappy little book containing facts, jargon, and inside information--all that readers need to know to hold their own among the experts.
Book Description
Editorial Reviews
Review
"The Bluffer's Guide to Small Business is a must for any would-be entrepreneur. "
--Evening Telegraph and Argus
"With 250,000 small businesses starting every day and 185,000 collapsing, nobody in independent business or considering going-it-alone should be without a copy. "
--Kent Evening Post
"Apart from the humorous asides, the book carries a great deal of factual information on such subjects as strategy and business planning, marketing and financial matters, disguised as an easy and entertaining read. "
--Evening News and Star
--Evening Telegraph and Argus
"With 250,000 small businesses starting every day and 185,000 collapsing, nobody in independent business or considering going-it-alone should be without a copy. "
--Kent Evening Post
"Apart from the humorous asides, the book carries a great deal of factual information on such subjects as strategy and business planning, marketing and financial matters, disguised as an easy and entertaining read. "
--Evening News and Star
From the Back Cover
"The best way to own one's own big business is to start with a small one and make it bigger. And the best way of doing that is to convince everyone that the small business is already a big business.
Indeed, if a small business is to stand any chance at all, it is not merely desirable, but essential, that it appears to be what it hopes to become."
Bluffer's Guides is a series of snappy little books containing facts, jargon, and all you need to know for instant expertise.
Indeed, if a small business is to stand any chance at all, it is not merely desirable, but essential, that it appears to be what it hopes to become."
Bluffer's Guides is a series of snappy little books containing facts, jargon, and all you need to know for instant expertise.
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