Bly on Direct Marketing [Hardcover]

Robert W. Bly (Author)

Editorial Reviews

Review

“By far the single most important book on direct marketing in years.” --Dylan Jovine, Tycoon Research

“Bob’s collection of marketing strategies has at least fifty gems that he’s used to grow our profits" --National Institute of Business Management

“Bob Bly’s peers consider him America’s number one business-to-business direct response copywriter.” --Roger C. Parker, Author "Looking Good In Print"

About the Author

Bob Bly is a freelance copywriter specializing in direct marketing. He has written copy for more than one hundred companies including IBM, Forbes, Passlogix, ExecuNet, Medical Economics, M&T Chemicals, and Nortel. Bob is the author of more than sixty books including The Copywriter’s Handbook (Henry Holt & Company). Bob has written over sixty books in his career as a best-selling author.

Product Details

• Hardcover: 320 pages
• Publisher: MeritDirect Press (March 25, 2006)
• ISBN-10: 0976517213
• ISBN-13: 978-0976517214
• Product Dimensions: 9.2 x 6.2 x 1.2 inches
• Shipping Weight: 1.4 pounds (View shipping rates and policies)
• Average Customer Review: 4.0 out of 5 stars  See all reviews (4 customer reviews)
• Amazon Best Sellers Rank: #2,381,429 in Books (See Top 100 in Books)

More About the Author

Robert W. Bly (River Vale, NJ) is a professional writer, speaker and marketing consultant with over 3 decades of experience in business-to-business, high-tech, and direct response marketing. He became a self-made multi-millionaire while still in his 30s. Bob is the author of seventy-seven published books including Careers for Writers (McGraw-Hill/VGM), Secrets of a Freelance Writer (Henry Holt), The Copywriter's Handbook (Henry Holt), The Elements of Technical Writing (Alyn & Bacon) and The Elements of Business Writing (Alyn & Bacon). McGraw-Hill calls Bob Bly "America's top copywriter," and he was named 2007 Copywriter of the Year by American Writers and Artists, Inc. Bob writes regular columns for Target Marketing, a monthly trade publication covering the direct marketing industry; Early to Rise, a daily e-newsletter on business success; and The Writer, a premier monthly magazine providing information and inspiration for writers. The Direct Response Letter, Bob Bly's free e-newsletter, has over 60,000 subscribers.

Check out Bob's blog at http://bly.com/blog or contact him at www.bly.com/contact

Follow Bob:

E-newsletter: www.bly.com/reports
Twitter, http://twitter.com/Robertbly
LinkedIn, http://www.linkedin.com/in/bobbly
Facebook, http://www.facebook.com/people/Robert-Bly/535042603

Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

5.0 out of 5 stars Buy This Book Today -- Profit Tomorrow, August 17, 2006

By 

Ray Edwards "Copywriter" (Spokane, WA USA) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Bly on Direct Marketing (Hardcover)

I'm a bit prejudiced when it comes to Bob Bly. I don't know him on a personal level, but he has put over $100,000 in my pocket. How, you might ask? About a year ago, I took information from one of his books (he's the author of over 60) and put it to use in my business--massive profits were the result.

When I saw that "Bly on Direct Marketing" had been published, I bought and devoured the entire book in just two days. Now I'm going back through it and compiling a new action list for my business; I'm certain I'll double my revenues in the next 12 months.

Not everyone's results will match mine, of course; but I'm hard-pressed to think of any business that would not benefit from the real-world, tried-and-tested instructions contained between its covers.

The best thing about this book is that it's not a collection of wide-eyed theory and empty catch-phrases (like so many business books these days); it's more like a to-do list. Pick the items that will make the most impact on your business, and get to work!

2 of 2 people found the following review helpful:

5.0 out of 5 stars Bly on Direct to the Bank, September 10, 2006

By 

Jeff Greenberg Newsletter Publisher (NYC) - See all my reviews

This review is from: Bly on Direct Marketing (Hardcover)

Bly has helped me help my clients build huge lists and profitable direct marketing campaigns. Expecially helpful is the chapter concerning online and subscription marketing. The online strategy is to have people contuously read about your free content, gain their trust, develop credibility and then he lays out the techniques to convert them into long term purchasing customers. It does takes a while but it works. Bly also helped me get back to the basics. Overall, creating the correct perception by using Bly's suggested direct marketing language and offers work in the real world. Customers approve of Bly's direct marketing methods because they keep sending more money.

5.0 out of 5 stars Lots of gold here if you choose to look for it, December 18, 2008

By 

Bernie L. Malonson "B. Malonson" (Chandler, AZ) - See all my reviews

This review is from: Bly on Direct Marketing (Hardcover)

I had the chance to meet and here Bob Bly speak at a conference in Del Ray Beach, Florida during November 2008. He is a very nice person and a consummate professional. This book is a summary of many of the articles that he has written. Like many "Masters" he is constantly learning and improving his skills in the profession.

The Direct Marketing that Bly writes about is real nose to the grindstone marketing, where everything is accountable. It is not Brand marketing, or the stuff you are likely to have learned in college.

Bly covers Copywriting, TradeShows, B2B, High-Tech and much, much, more.

If you have come to the opinion that there is more to marketing than the Brand, this is a great place to start.