My name is Bob Walsh (email@example.com), and I believe that startups and microISVs (one-person software companies) represent the future of the global software industry and of the billion-person Internet to which we are all now connected. I believe this so strongly that this is my fifth book on the subject.
My previous books are Micro-ISV: From Vision to Reality (Apress, 2006), Clear Blogging (Apress, 2007), MicroISV Sites That Sell! (ebook, 2008), and The Twitter Survival Guide, with Kristen Nicole (ebook, 2008).
In addition, I do a podcast with cohost Pat Foley (The Startup Success Podcast, at http://startuppodcast.wordpress.com) and write a blog (47 Hats, at http://47hats.com). I also comoderate Joel Spolsky's Business of Software forum (http://discuss.joelonsoftware.com/default.asp?biz).
My day job is consulting with startups and microISVs on how to increase their sales by better explaining their software on their web sites. But my real job since 2007 has been to recreate myself from a Windows desktop developer into a Rails web developer so that I can build and launch a superior way for startups to succeed: StartupToDo (http://startuptodo.com).
Before getting into all of the foregoing, I was a custom software developer for 20-plus years, and before that a reporter. I like what I'm doing now a lot more than either of those past careers!