Quinoa is one of the healthiest grains you can eat - and one of the most delicious! It cooks in less than 15 minutes, so you can make a fast dinner using it. And how delicious it is! Mmmmmmm!!!! Softer than rice, it has a slightly sweet and nutty taste. My favorite recipe is to cook it with a small onion, a tablespoon of butter, and a half cube of vegetarian boullion (or a half-teaspoon if using powdered boullion or fresh refrigerated type). Bring the water to a boil, add the onion, butter, let boil for a minute. Then add the quinoa. Bring to boil again. Add the bullion, and turn down to a low simmer for 10 - 15 minutes, and there you go! A fantastic grain that leaves you feeling light and energetic. As for Bob's products, they are always excellent. Amazon's price is very good, especially if you live in a small town or out in the country, where it may be hard to get organic and specialty items like Bob's Quinoa.