The author believes that in order for women to achieve success in the new economy they must be bold, audacious and courageous - in short "Bodacious"! Mary Foley tells of her success story at AOL, how she rose from an $8-an-hour customer service rep to become one of the highest ranking females employees of the multi-media company. Foley shares the secrets of her success, and this book supplies: 25 strategies for career success; 16 sidebars designed to help readers make the most of their time, money and talents; 19 ways that bodaciousness improves a woman's life; and a personal business plan.
Book Description
Editorial Reviews
From Publishers Weekly
Foley, who spent a decade working for AOL, is now a consultant and coach who encourages women to be "bodacious" bold, audacious and courageous. Based largely on her experience at AOL, Foley offers generic strategies for women eager to advance in today's competitive economy. Primarily targeting women starting their own companies or job hunting, Foley urges readers to network extensively, quickly move on from rejection, find mentors, scout for talent. While Foley's advice will help some readers, her title is somewhat deceptive; she talks about her experiences at AOL without providing much of an "inside" view.
Copyright 2001 Cahners Business Information, Inc.
From Booklist
Outstanding, bold, audacious, or "bodacious" is how the authors recommend women to act to succeed both personally and professionally in today's world. They recount Foley's experiences just out of college as an eight-dollar-per-hour employee of the predecessor to AOL and her ten-year participation in its spectacular growth. At age 33 and a millionaire, she left the company and is now an investor and consultant. Foley and Finney aim to help other women fulfill their destiny by giving them encouragement, and they suggest women will thrive with evolutionary thinking, a pioneer spirit, and learning to be nimble and tenacious in the post-new economy, which they call the now economy. Advice includes learning how to take a stand, using relationships more strategically, thriving on shift and change, and accepting and using office politics. The authors conclude with a personal business plan that guides the reader in a step-by-step approach to realizing success and fulfillment, which includes ideas on how to make your own luck. Mary Whaley
Copyright © American Library Association. All rights reserved
Copyright © American Library Association. All rights reserved
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Most Helpful Customer Reviews
2 of 2 people found the following review helpful:
5.0 out of 5 stars
Packed with Knowledge!,
This review is from: Bodacious: An AOL Insider Cracks the Code to Outrageous Success for Women (Hardcover)
Many of the ideas in "bodacious" will sound familiar, since Mary Foley is advising women to be more assertive, strategic, competitive and political. It's the formula men have long used to get ahead, but Foley addresses her counsel directly to women, along with tips on how to overcome traditional ideals about acting feminine. Hardnosed or not, Foley writes in an engaging way, as she combines personal growth suggestions with examples from success stories, including her own. After a ten year career starting as a customer service rep, she became an AOL millionaire and retired. Now an author, speaker and personal coach, she dispenses advice in a catchy, casual style, which makes even familiar suggestions interesting. While some men may find it interesting to eavesdrop on these lists and reminders for women in the workplace, we from getAbstract recommend Foley's breezy career boost to women white collar and professional employees who are ready to pump up on pep talk.
1 of 1 people found the following review helpful:
5.0 out of 5 stars
An inspirational gift for every woman in the business world.,
By
This review is from: Bodacious: An AOL Insider Cracks the Code to Outrageous Success for Women (Hardcover)
My name is Kevin Decker (kevindecker.com) and as an Author, Coach, and Motivational Speaker I read a lot of books about people, their motivations, and their relationships. As I read Bodacious all I could think about was women I know that would be inspired by it.There is so much value in this book that it's hard to summarize. Here, by chapter, is a lesson learned, inspiring quote, or interesting situation from each. 1. Like nothing you've seen before - Today's economy offers greater risk and greater reward than ever before. Mary creates the context for her story talking about the situation as it exists today and her journey to Bodaciousness. 2. Bodaciousness starts on the inside - Next she looks at how you define yourself and stop letting other people define who you are. 3. Staff your Bodacious start up self - Mary then shares about surrounding yourself with knowledgable people that respect, value, and encourage you. 4. Bodacious women take a stand - Get control over those things that you can control. 5. Bodacious women thrive on shift and change - Ok, now that you've taken a stand it's time to move, change, and adapt. 6. One thing I wish I'd understood before I left AOL - Find out about how the littlest fairy in Sleeping Beauty teaches us about office politics. 7. Breaking through to Bodaciousness - It's about being intentional, deliberate and winning instead of just surviving. 8. Bring It On - Read Mary's list of 11 ways to make your own luck. Epilogue: Life's short, learn fast - Act Bodaciously, and love every minute of it! Bodacious redefines the definition, perception, and expectations of successful business women. I can give no greater compliment than saying that I want my 4 year old daughter to grow up Bodacious!
1 of 1 people found the following review helpful:
5.0 out of 5 stars
Filling your glass.,
By T-Bone (Costa Mesa, CA United States) - See all my reviews
This review is from: Bodacious: An AOL Insider Cracks the Code to Outrageous Success for Women (Hardcover)
Ms. Foley brings both the essences of a charismatic coach and a sober realist to the story of her rise at AOL. Bodacious! is an energetic read.This is NOT one of those "How-the-planets-aligned-and-allowed-me-to-fulfill-my-manifest-destiny" kind of books. Both successes and failures are described honestly. (It's to the author's credit that she describes both her little failures and strategic failures as candidly as she chronicles her successes.) Some passages of interest to look for: * Business is business, and Ms. Foley advises the reader to NOT TAKE IT PERSONALLY. It's an idea that's worth repeating ... over and over and over until Velcro personality traits morph into Teflon. * Setting boundaries comes with risk, but you HAVE to set them. In Chapter 4, she writes about taking a stand, and also what to do when someone takes a stand with you. (And why you shouldn't worry about being thought of as a "b****".) * Office politics. Everything you instinctively loathe about office politics is probably wrong. Ms. Foley tells you why the glass is not, in fact, half empty, but rather 3/4 full ... and rising. Trust me, her perspective will be an eye-opener for many. (Although I've seen these views implied before, I've never seen them addressed so unflinchingly dead-on.) Another gem is her succinct description of the unspoken rule changes when you start dealing with senior management. Even if you don't complete the rest of the book, make sure you read Chapter 6. * Defeat and quitting well. A telling bit of business advice I received many years ago was, "Everybody knows everybody." Ms. Foley succinctly describes the why and how of quitting well. You may end up working for a supplier ... or ... heh heh heh ... a client. Lastly, the author wants you to thrive in a world of constant change. Recognizing that the reader must choose the specifics of her own path, she does not offer false hope by providing a specific roadmap to "guarantee" success. Ms. Foley does, however, shine a light with her positive - and truthful - words. And that bright red exclamation point.
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