On the surface, Body Biz is a witty chick-lit feast complete with celebrity endorsements, humorous diatribes, designer wardrobes, great shoes, vacations in the South of France, intriguing men, bonding between women, and treacherous and scheming friends: just like Breibart s real life. It also offers, however, an insightful history of the Pilates movement, dating back to its namesake founder, German immigrant Joseph Pilates, and the legal turmoil that ensued after he died and left the question of who owns Pilates unanswered for decades. While this is a novel that tells the Pilates story within the context of the past 35 years of the diet and fitness revolution, its themes are more universal. The heroine s battles on two fronts--promoting Pilates while at the same time securing her role as its leader and innovator--imparts insights into the machinations of the fitness industry, the quagmire of trademarks, the legal issues of intellectual property, and the deviousness of New Age partners. It is a cautionary tale for those considering entrepreneurship in an uncharted field without deep pockets and an established business model.
Book Description
Frequently Bought Together
Product Details
Would you like to update product info or give feedback on images?
|
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
|
Most Helpful Customer Reviews
5 of 6 people found the following review helpful:
4.0 out of 5 stars
Alot I didn't know about Pilates,
By Pilates teacher (Austin, TX) - See all my reviews
This review is from: The Body Biz: The Pilates Story (Paperback)
This is as much a manual for how to improve your body as it it is a fun
read in the chick lit genre. Makes me want to take a trip to Santa Fe despite the its New Age craziness.
2 of 2 people found the following review helpful:
1.0 out of 5 stars
Not what you think it might be,
Amazon Verified Purchase(What's this?)
This review is from: The Body Biz: The Pilates Story (Paperback)
I thought I was buying a history of Pilates. What a clutz I felt when I realised it was a novel and not a very good one.
2 of 2 people found the following review helpful:
4.0 out of 5 stars
Body Biz,
Amazon Verified Purchase(What's this?)
This review is from: The Body Biz: The Pilates Story (Paperback)
Great little read. I am newly in the pilates industry, so the background of this book was very interesting. Good points about the business to keep in mind as I further my new career. Somewhere in this turmoil she lost the reason why she started, her love for the method. It became...well a business. I've heard similar stories with Bikram. This is a great book to read like a story for those not in the pilates industry as much as though in the think of it. Easy read, can be completed in a couple of days.
Share your thoughts with other customers: Create your own review
|
|
Inside This Book
(learn more)
First Sentence:
So this Lee Raney is Mac proficient, knows Quark, and has graphic experience. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
trademark gang, fitness industry, foot bar Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Santa Fe, Steve Gross, New Age, New Mexican, Body Former, Johanna Breyers, Joseph Pilates, Wunda Chair, New Mexico, Pilates Institute, Alexander Technique, Kent Hemel, Lee Raney, Martha Graham, Short Spine, While Johanna, Diet Directives, Marta Miller, Native American, Palace Avenue, Pilates Forum New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
So this Lee Raney is Mac proficient, knows Quark, and has graphic experience. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
trademark gang, fitness industry, foot bar Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Santa Fe, Steve Gross, New Age, New Mexican, Body Former, Johanna Breyers, Joseph Pilates, Wunda Chair, New Mexico, Pilates Institute, Alexander Technique, Kent Hemel, Lee Raney, Martha Graham, Short Spine, While Johanna, Diet Directives, Marta Miller, Native American, Palace Avenue, Pilates Forum New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
Citations (learn more)
What Other Items Do Customers Buy After Viewing This Item?
Tags Customers Associate with This Product(What's this?)Click on a tag to find related items, discussions, and people.
|
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
