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Body Type: Intimate Messages Etched in Flesh
 
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Body Type: Intimate Messages Etched in Flesh [Hardcover]

Ina Saltz (Author)
4.8 out of 5 stars  See all reviews (18 customer reviews)

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Book Description

September 1, 2006
Body Type is an eye-opening look into the amazingly creative ways that tattoo artists are utilizing typography. Whereas the majority of tattoo art uses images to convey messages, here the message actually is the image. Twenty-six alphabetical characters might not seem like much to work with, but a look through these photographs reveals the contrary. Here are truly unique social commentaries, expressions of love, hilarious examples of biting satire, plus some mottos, intricate logotypes, deeply personal song lyrics, and, of course, those tattoos that exist for one reason only: to shock the hell out of you. The crisp photographs are accompanied by an insightful commentary from renowned graphic designer and typographer Ina Saltz, plus consistently surprising and heartfelt explanations from the tattooed.

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Editorial Reviews

About the Author

Ina Saltz is an art director, designer, writer, and professor whose areas of expertise are typography and magazine design. She’s a regular columnist for STEP Inside Design magazine and writes for other design magazines, including Graphis.

Wendi Koontz has illustrated for many periodicals, including The New York Times, New York Press, and Girl’s Life magazine. She also lives in New York City.

Product Details

  • Hardcover: 200 pages
  • Publisher: Harry N. Abrams (September 1, 2006)
  • Language: English
  • ISBN-10: 0810970503
  • ISBN-13: 978-0810970502
  • Product Dimensions: 8.3 x 7.4 x 0.9 inches
  • Shipping Weight: 1.6 pounds (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (18 customer reviews)
  • Amazon Best Sellers Rank: #573,379 in Books (See Top 100 in Books)

More About the Author

Ina Saltz is an art director, designer, author, photographer and Associate Professor of Art at The City College of New York whose areas of expertise are typography and magazine design. Since 2003, she has written over 50 articles on typography and design for Graphis, How Magazine, Step Inside Design Magazine, Folio Magazine and others.

Her third book, "Body Type 2: More Typographic Tattoos," was published in 2010 by Abrams. "Typography Essentials: 100 Design Principles for Working with Type," was published by Rockport Press in 2009. Ina's first book, "Body Type: Intimate Messages Etched in Flesh," was published by Abrams in 2006.

Please visit her website at www.bodytypebook.com

Twenty-six of Ina's essays on typography and logotypes will be published by Phaidon Press in 2010, entitled "Classics of Graphic Design." Her work has also appeared in "Handwritten," (2007) edited by Steve Heller; "100 Habits of Successful Publication Designers," (2008) by Laurel Saville; ??"Design Disasters: Great Designers, Fabulous Failures, and Lessons Learned," (2008) edited by Steve Heller; and "The Education of an Art Director," (2005) edited by Steve Heller and Veronique Vienne.

In 2006, her photographs from "Body Type" were exhibited at Cooper Union's Herb Lubalin Study Center of Design and Typography and in 2007, at the Snug Harbor Cultural Center's Newhouse Center for Contemporary Art.

Ina was the Design Director at Time Magazine (International Editions), Worth Magazine, and other magazines including Golf Magazine, Golf for Women Magazine, and Worldbusiness Magazine, and has consulted at Business Week and Consumer Reports. With her occasional collaborator, Donald Partyka, Ina designed a prototype for a new magazine for "policy wonks" called "The Americas Quarterly, for the Council of the Americas; AQ launched in 2007.

Ina is on the design faculty of the Stanford Publishing Course, and she has also taught "virtually" for Stanford via webcast. Ina frequently lectures on topics related to magazine design and typography, including, most recently, in Toronto, Atlanta, Denver, San Jose, Moscow and Amsterdam. In 2010 she will be presenting her lectures on editorial design in Calgary.

Ina was one of the first art directors to work on a computer in 1981 at Time Inc's Teletext Project, a precursor of the web.

Ina received a BFA from Cooper Union in New York City; her lifelong love of letterforms intensified there when she studied calligraphy with Don Kunz. Among her calligraphic teachers and mentors are Hermann Zapf and Donald Jackson.

Ina has chaired, co-chaired and judged numerous design, typography and photography competitions: the National Magazine Awards, AIGA, the Society of Publication Designers, and the Type Directors Club, the Ozzies, the City and Regional Magazine Association, and others.


 

Customer Reviews

18 Reviews
5 star:
 (16)
4 star:
 (1)
3 star:
 (1)
2 star:    (0)
1 star:    (0)
 
 
 
 
 
Average Customer Review
4.8 out of 5 stars (18 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

9 of 9 people found the following review helpful:
5.0 out of 5 stars An impressive volume, November 4, 2006
By 
Anyechka (Rensselaer, NY United States) - See all my reviews
This review is from: Body Type: Intimate Messages Etched in Flesh (Hardcover)
Although this charming little book is a quick read, it deserves to be returned to many times, to really admire and appreciate all of the unique, amazing, and well-done tattoos on display therein. In recent years, the old stereotypes of body modifications and the people who get them have been changing for the better. This book can only help in that endeavor. Far from displaying a bunch of bikers, criminals, delinquents, soldiers, and sailors, the type of people who are stereotypically associated with tattoos, these are people from a wide range of walks of life. Many of them are professionals and educated, and all put a lot of thought into these tattoos. And far from being the stereotypical fare of skulls, hearts, roses, and pin-ups girls, the tattoos themselves are also from a very diverse sampling.

The book was inspired by a typographic tattoo which Ms. Saltz saw on the subway one day, and after that discovery (which her subject happily let her photograph), she began seeing more and more tattoos that contained words, letters, and typographical symbols instead of the more standard traditional pictorial images. These people used a wide variety of typefaces for these tattoos, and sometimes even designed their own typefaces. I loved the ambiagram tattoos, the ones designed in a typeface that lets the word be read the same upside-down as it is when viewed rightside-up. People have gotten tattoos containing loved ones' names (very unique was the woman who got her blind lover's name tattooed in Braille on the top of the back of her neck), quotations from Shakespeare, the Bible, movies, songs (the story behind the 33 people who had the first 33 words of Holland's national anthem tattooed on them was a very interesting one, reflecting not only the diversity of the nation but also how much the Dutch love their country), popular quotations, works of literature, and other things which inspire them. One of my favorite word tattoos was the one containing the opening line of 'The Divine Comedy,' in the original Middle Italian, since I also find the opening lines of that long epic poem to be very beautiful, moving, and inspiring. The tattoos are also categorised into such divisons as love, self-love, self-expression, politics, religion, and personal beliefs.

Overall, this is a great small-sized coffeetable book full of great photography of a very unique subject. One doesn't need to have a tattoo or tattoos oneself to appreciate the photographs; I can't get a tattoo due to my religious beliefs, but I greatly admired all of the workpersonship and personal meaning that went into thinking up, designing, and executing these amazing tattoos, and even saw some I'd like to have myself if I were allowed to have a tattoo. I'd love for there to be a second volume, particularly because this one didn't include my own favoritest typefaces, Palatino and Bookman!
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5 of 5 people found the following review helpful:
5.0 out of 5 stars A Carefully Curated Look at the Power of Type, September 1, 2006
This review is from: Body Type: Intimate Messages Etched in Flesh (Hardcover)
Acknowledging both the history of tattoos with letters and the ubiquity and social acceptability of tattoo art today, the brief but informative introduction to BODY TYPE sets forth the premise of the book: to showcase those who have chosen to tattoo messages in the form of western letters somewhere on their bodies.

The breadth of work represented here is astounding, and smartly edited. Way beyond "MOM" in a scrolled banner, the viewer is shown not only letterforms tattooed for the sake of their own beauty, sometimes incorporating body parts (eg a nipple) for punctuation; but also letterforms composing words of great meaning to the tattooed. The most moving example of the latter is the subject who tattooed the word "forgiveness" over the word "hatred" he had scarred into his arm years earlier. The hatred and later forgiveness refer to his mother who had committed suicide.

The content ranges from art, like the writer Shelley Jackson's "Skin" project, to political statements such as the Dutch group of 33 individuals tattooed with lyrics from the National Anthem. The tattoos were done in protest to the Queen's decree that the anthem be played only in the presence of a member of the royal family. She later acquiesced.

But there are plenty of lighter moments to look at, with less expected nods to pop culture: a Ouija board, Krispy Kreme logos, and even a series of ambiagrams (words that read the same forwards and upright as well as upside-down and backwards), popularized by The da Vinci Code's Tom Brown in Angels and Demons.

Each tattoo photographed is captioned with a brief, pithy statement from the person sporting the tattoo. Even in cases where the choice of tattoo may seem obvious, the quote adds further insight.

BODY TYPE is unobtrusively designed and well produced. It is a carefully curated and moving photo essay--exploring how meaningful letterforms are to people, even those not in the business of graphic design and typography. Not just a design book, unexpectedly, it is a testament to the power of the written word, made even more powerful written on the body.
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4 of 4 people found the following review helpful:
5.0 out of 5 stars A Shocker!, August 31, 2006
This review is from: Body Type: Intimate Messages Etched in Flesh (Hardcover)
I had absolutely no interest in tatoos, but am interested in design. When I saw this book, I was intrigued by the use of type in such unusual contexts. The author's remarkable eye, insight, and ability to explain nuance gave me an entirely new perspective on tatoo, typography, and design. This is a coffee table book destined to be well-worn very soon.
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