From Publishers Weekly
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A very nice documentary of some of the ongoing dueling between Boeing & Airbus. But a book like this becomes outdated within a few years of publication. Read morePublished 17 months ago by J. A. Kunzler
I think I could have written this book by reading the WSJ and BusinessWeek. While its a decent read, its hardly compelling.Published 24 months ago by R. OKeefe
Very informative. Tells you everything you know about Boeing and makes a very good sources for studying international business. Read morePublished on February 18, 2013 by Jay Son
I found this book to be a pretty interesting background on "how we got here". The book was critical of some of the steps taken by Boeing management throughout the years, in... Read morePublished on March 5, 2012 by Jason Coulthard
Excellent insights into the rise of Airbus and Boeing's belated response. We are seeing the difference in philosophies playing out in the apparent success of the 787 vs. Read morePublished on December 19, 2011 by Manning
I bought this and looked forward to the story with great anticipation. While the information in this read is definitiely interesting, the book itself is so badly written, edited... Read morePublished on November 24, 2011 by jamespdx
I just purchased this to use for a school project for a Senior level Aerospace/International Aviation class and it is extremely helpful for me. Read morePublished on April 29, 2011 by Daniel
I think everyone who considers themselves to be "airplane" aficionados want to understand how Boeing, who was the Goliath in the aerospace industry was rocked by EADS/Airbus, the... Read morePublished on April 20, 2011 by Amazon Customer
Why? Simple. Delivered with half of book cover is missing. YES. Missing. It already ripped off when they packing. So think again and make alternative choice. I recommend that.Published on January 1, 2011 by JONG WOO KIM