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"Bold!  Daring!  Shocking!  True!": A History of Exploitation Films, 1919-1959
 
 
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"Bold! Daring! Shocking! True!": A History of Exploitation Films, 1919-1959 [Hardcover]

Eric Schaefer (Author)
4.5 out of 5 stars  See all reviews (6 customer reviews)

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Book Description

September 20, 1999
Unashamed nudists, high-flying hopheads, brazen strippers, vicious vice lords, and high school girls who find themselves “in trouble” comprise the population of exploitation films. In the first full-scale history of these low-budget movies of decades past, Eric Schaefer reveals how this pioneering form of “trash film” purveyed the forbidden thrills of explicit sexual behavior, drug use, and vice that the mainstream movie industry could not show.
Bold! Daring! Shocking! True! is a meticulously researched, interdisciplinary study that is informed by a wide range of sources—including both mainstream and industry newspapers and periodicals, archival accounts, personal interviews, and the films themselves. Schaefer begins by exploring the unique mode of production of exploitation movies, their distribution, and the outrageous exhibition practices that were rooted in the traditions of sideshows and carnivals. His close analysis of dozens of films, such as The Road to Ruin, Modern Motherhood, One Way Ticket to Hell, and The Wages of Sin demonstrates that these films were more than simply “bad” movies. By situating exploitation films in a historical context and organizing them according to the social problems they addressed, Schaefer shows how they evolved during a period of forty years and how, during that time, they shaped public policies and attitudes. Finally, he focuses on the changes in the postwar American film industry that led to the decline of the classical exploitation film and set the stage for the rise of “sexploitation” in the 1960s.
Engagingly written, illustrated with rare photographs, posters, production stills, and ad slicks, and offering a full filmography, Bold! Daring! Shocking! True! reveals a forgotten side of film history and American culture. It will delight and inform those interested in film history, cultural studies, American studies and history, and the many fans of exploitation films.


Editorial Reviews

Amazon.com Review

Eric Schaefer's readable history of exploitation movies begins with a description of what the genre ain't--the rabid "nudie pics" of Russ Meyer (Faster, Pussycat, Kill! Kill!) and the drecky, knowing arthouse flicks made by Andy Warhol and Paul Morrissey (Andy Warhol's Dracula). Though these camp movies are sometimes labeled "exploitation," they do not exactly fit Schaefer's definition. For him, exploitation is the brand of movie that puts nudity and antisocial behavior up on the screen in the name of civic-mindedness and healthy social conscience--and with a wink. Between 1919 and 1959, sexual hygiene and antidrug movies with kicky, lascivious titles such as No Greater Sin (1939), Call Girls (1959), Nudist Land (1937), and Paroled from the Big House (1938) traveled through the country outside regular theater chains, advertising themselves as "shocking" yet educational. The posters didn't slouch either. No Greater Sin promised viewers, "You'll gasp, you'll wince, you'll shudder... so powerful, many will faint!" Schaefer argues that studying the films tells us cartloads about the way Puritanical America grappled with complex issues like premarital sex, drugs, infidelity, and alternative lifestyles. And he may be right: by 1959, audiences had begun turning to European films like And God Created Woman, films that treated exploitation movie subjects legitimately. The story of a lost culture, Bold! Daring! Shocking! True! is finally an archaeology of the immediate past that throws our present incoherence about sex, public-mindedness, virtue, and immediate gratification into high and sometimes hilarious relief. With priceless historical black-and-white photographs. --Lyall Bush --This text refers to the Paperback edition.

From Library Journal

The "classic" exploitation film of the silent to postwar eras was made cheaply with glaringly poor production values by a small independent firm, was independently distributed and usually shown in theaters not affiliated with the majors, and generally featured a forbidden topic. The genre was created when the major studios began to realize the economic advantages of some sort of self-censorship; what Hollywood would no longer put on the screenAsex, drug use, venereal disease, prostitution, and nudityAthe exploitation filmmakers would. With minuscule budgets and no identifiable stars, the exploitation film maker only had the lure of the forbidden to get people into the theater. The first half of this book looks at the mechanics of the films; production, distribution, advertising, and exhibition differed greatly from Hollywood norms. The second half examines the major catagories of exploitation films. A good look at a neglected topic; for academic and larger public libraries.AMarianne Cawley, Charleston Cty. Lib., SC
Copyright 1999 Reed Business Information, Inc.

Product Details

  • Hardcover: 488 pages
  • Publisher: Duke University Press Books (September 20, 1999)
  • Language: English
  • ISBN-10: 0822323532
  • ISBN-13: 978-0822323532
  • Product Dimensions: 9.2 x 6.4 x 1.6 inches
  • Shipping Weight: 2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #3,687,430 in Books (See Top 100 in Books)

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12 of 13 people found the following review helpful:
5.0 out of 5 stars A DEFINITIVE WORK!, November 24, 1999
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Michael Favareille (Pinole, CA United States) - See all my reviews
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I have read many books & articles on exploitation films as well as viewing many of the films mentioned in Eric's book. THE BOOK IS WELL RESEARCHED. The chapters about censorship & distribution/marketing were the most interesting. Eric gives an excellent example of what cuts were required for a specific film for both the Chicago & the Ohio censorship boards (the Ohio board being much stricter), & mentions about how the same film was handled for the different markets. Detailed descriptions of many films are provided(& this is about the only book that mentions about exploitation films during the silent era). This is also the only book that I have seen that mentions about the ultra-low budgets(including dollar amounts)of these films. Anybody with a serious interest in film should read this book.
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11 of 13 people found the following review helpful:
5.0 out of 5 stars Essential reading, December 30, 1999
The author of this book, Eric Schaefer, is an associate professor and, frankly, reads like one. With that said, Bold! Daring! is probably the most important book on the American screen published in recent times. The author eminently explains not only how exploitation movies, the step children of the Golden Era film industry, came to be but, more importantly, why. Using a liberal dose of both contemporary and modern sources, Schaefer eminently describes the rise and fall and rise again of a genre not as easily dismissed as previous works would have us believe. BOLD! DARING! SHOCKING! TRUE quite simply fills an important gap in our knowledge of society in general and the film industry (with stress on INDUSTRY) in particular. Anyone owning a copy of, say, REEFER MADNESS, will wish to view it again for more than the accustomed camp value.
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5 of 5 people found the following review helpful:
4.0 out of 5 stars Beautifully designed and illustrated, November 19, 2001
In Eric Schaefer's beautifully designed and illustrated book, Bold! Daring! Shocking! True! A History of Exploitation Films, 1919-1959, you get the full history of the exploitation film genre, a genre that concentrates on shocking the viewer and making money in the process. In language that is brutally simplistic, and images that don't require second-guessing, exploitation films deliver the darkest fantasy of American culture along with its moral. Schaefer discusses the writing, production, and distribution of these films and profiles some filmmakers. He presents details on such exploitation masterpieces as Road to Ruin, Modern Motherhood, One Way Ticket to Hell, and The Wages of Sin.
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First Sentence:
Poor Mr. Martin was very upset when he wrote those words in 1937. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
clinical reels, sex hygiene films, other exploitation films, other exploitation genres, most exploitation films, burlesque films, nudist movies, classical exploitation, birth reel, nudist films, hygiene movies, burlesque movies, vice movies, exploitation circuit, hygiene pictures, roadshow attractions, exploitation movies, vice films, white slave films, atrocity films, burlesque features, exploitation producers, savage bride, solitary sin, exploitation exotics
Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, World War, United States, Damaged Goods, Los Angeles, Hays Office, Something Weird Video Collection, Dan Sonney, Poverty Row, Dwain Esper, The Pace That Kills, Willis Kent, Child Bride, Smashing the Vice Trust, The Naked Truth, Hildegarde Esper, Mau Mau, The Wages of Sin, Wild Oats, Damaged Lives, Human Wreckage, Samuel Cummins, Vice Baron, George Weiss, Kroger Babb
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