“Enthralling.” -- The Financial Times
“It seems like a tale from a different eon, but the lessons it teaches are timeless.” -- The Spectator
“readers … will be rooting for the company to survive, even though they know the story ends in disaster.” -- The Sunday Times
From the Publisher
This is the story of how an international model and a former poetry critic from Sweden dreamed up the most ambitious and glamorous internet start–up ever attempted; how they convinced the world’s biggest fashion houses and Wall Street investment banks to invest $135 million into their plan; and, ultimately, how they burned through all the money in just over a year. The rise and fall of boo.com is an insider’s look at the 18 months of euphoria that ushered in the dot.com era.