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Boo Hoo: A Dot.com Story from Concept to Catastrophe Paperback – August 9, 2002
"The Industries of the Future"
Innovation expert Alec Ross explains what’s next for the world. Learn more.
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"Such a dazzling version of the boo phenomenon that as readers turn the pages they will be rooting for the company to survive, even though they know the story ends in disaster."
"It seems like a tale from a different eon, but the lessons it teaches are timeless."
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Top Customer Reviews
The dynamic duo seem to have a talent for spending other people's money, designer labels, name dropping and consuming hard liquor, Absolute with grapefruit, of course. Sometime in the mid-90s they were having some success in Sweden selling English books [...] The venture didn't appear to be very profitable but was at the right place at the right time. They were bought out by a larger outfit and managed to bank a few million. Smarter people would not confuse good luck with talent and would have quit while they were ahead.
However in MalmsteinLeander's case it gave them an appetite for the "vision thing" and entrepreneurship. Flush with success and with Leander having once modeled a few clothes for Beneton, they decide to build an online global sports and urban fashion outlet, the clothing equivalent of Amazon.
Boo Hoo is basically an excuse from Malmstein as to why this all went so wrong, as CEO he recognizes that he is responsible but as he explains over some 300 pages it wasn't his fault. In charge but not in control. For me the book is interesting, for the last ten years I have worked as a Dot.Comtechnical troubleshooter. I'd avoided working for Boo.Read more ›
Similarly, Malmsten is told by multiple photography experts that his beloved 3D imaging isn't a ready technology, but he does eventually finds a tiny L.A. company willing to do it for a huge amount of money. Most people might look back and say that this was a missed signal that the whole idea was a non-starter, but not the author. He pushes on as if there was no lesson to be learned.
This book would have been much more interesting if Malmsten had stepped back and let his co-authors Portanger and Drazin do an objective analysis, but unfortunately that's not what narcissists do.
This book will take you on a ride in the fast lane and tells about innovation, transpiration and... no common sense. Looking back it all seemed the economy would change, business would never be the same and teens were ready to become millionaires.
This story is the 'Easy Rider' of the internet age. Cult status!
Most Recent Customer Reviews
The book is nerve wrecking from start to end. You know it's going to end badly, but you still hope that somehow Ernst and his team will make it. Read morePublished 6 months ago by Agathe
Once upon a time, there was a group of spoiled Swedish twenty-somethings, who didn't know how to properly run a business, but sure knew how to tell a good story, and raise a lot of... Read morePublished on June 16, 2009 by Joel Warady
This is a fun and interesting read that leaves you in wonder and bemusement surrounding the tech boom. Read morePublished on August 24, 2005 by G. Powell
Great book about great ideas and great people... Book is a very easy to read as it gets more and more interesting the more you read it.. Read morePublished on April 19, 2004 by Alex Kovalenko