Book Blitz: Getting Your Book in the News : 60 Steps to a Best Seller [Paperback]

Barbara Gaughen (Author), Ernest Weckbaugh (Author)

Editorial Reviews

Review

Book Blitz: Getting Your Book In The News To Make It A Best Seller is a compendium of the tips, tricks, and techniques utilized by professional book publicists and marketing directors to publicize, promote, and sell books in today's highly competitive marketplace. Book Blitz offers an easy-to-follow, reader-friendly, step-by-step, low-cost sixty-step guide to effective book promotion. Book Blitz (with a terrific foreword by small publishing guru Dan Poynter) is must reading for any self-published author, small press publisher, aspiring publicist or newly appointed marketing director. In addition to fourteen chapters jam-packed with practical "how- -to" advice, Book Blitz also features 44 "Gray Pages" of significant promotional resources, a PR & Book Publicity Questionnaire, and a glossary of publishing/publicity terms. Indeed, the only thing missing is the inclusion of the Midwest Book Review in the section devoted to listing reviewing resources. Nonetheless, Book Blitz is a "must" for new publishers. -- Midwest Book Review

Product Details

• Paperback: 251 pages
• Publisher: Best Seller Books (January 1994)
• Language: English
• ISBN-10: 188147402X
• ISBN-13: 978-1881474029
• Product Dimensions: 8.3 x 5.3 x 0.7 inches
• Shipping Weight: 1.1 pounds
• Average Customer Review: 3.3 out of 5 stars  See all reviews (6 customer reviews)
• Amazon Best Sellers Rank: #589,872 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

10 of 10 people found the following review helpful:

5.0 out of 5 stars A must for all authors who aren't yet on the NYT List, January 8, 2000

By 

Kimberly Borrowdale (Oregon USA) - See all my reviews
(VINE VOICE)    (REAL NAME)   

This review is from: Book Blitz: Getting Your Book in the News : 60 Steps to a Best Seller (Paperback)

This is the best book I've found so far on book promotion. (And believe me, I've read just about every one I could get my hands on, in preparation for my book's time.)

The contents of this book are arranged chronologically, starting with the first steps an author should takes to promote her book before the book is published. Sixty steps presented in fourteen chapters outline an understandable step-by-step plan of not ony what to do but when to do it. Case studies illustrate how successful these suggestions can be.

Gaughen and Weckbaugh first tell their readers why publicity is what creates best-selling books, then go on to explain the most effective kinds of flyers, who to send them to, how to put together a press kit, how to get reviews, interviews, speaking engagements and booksignings, how to target non-traditional markets, and how to have an autographing party.

BOOK BLITZ isn't necessarily full of secrets you won't find elsewhere, but it presents practical, hands-on ways to promote your book in a fast, easy-reading style that covers just about everything without getting too esoteric. A must-have for anyone who wants their books to sell.

Kimberly Borrowdale Under the Covers Book Reviews

8 of 8 people found the following review helpful:

2.0 out of 5 stars ok- but there are better books on subject, January 7, 2001

By A Customer

This review is from: Book Blitz: Getting Your Book in the News : 60 Steps to a Best Seller (Paperback)

Check out Bill Parkhurst's HOW TO GET PUBLICITY or Levinson's GUERRILLA MARKETING FOR WRITERS. They will teach you more.

5 of 5 people found the following review helpful:

2.0 out of 5 stars Unimpressive, June 29, 2000

By A Customer

This review is from: Book Blitz: Getting Your Book in the News : 60 Steps to a Best Seller (Paperback)

Book Blitz,Getting Your Book In the News has some good basic ideas, but nothing particularly original. In addition, it lacks the level of detail that makes some other similar books superior to it. It is not the best choice for someone looking to move their new book.