A masterful work.... The industry has needed a book like this for years. --Dan Poynter, author The Self Publishing Manual
Have it on hand for the explanations that help the publisher make good decisions.... --Patricia J. Bell, publisher, Cat's-paw Press
...A must-have to stay competitive in this overcrowded marketplace. --Fern Reiss, author The Publishing Game
About the Author
Pete Masterson has been an independent book designer since 1997. Before that he owned a print shop, was general manager of a book oriented typesetting service in San Francisco and was manager of publications and graphics for a contractor to NASA, where he and his staff produced some 200 publications a year. He is the 2005 President of the [San Fancisco] Bay Area Independent Publishers Association.