The Book of Gossage [Paperback]

Howard Luck Gossage; Jeff Goodby (Author), Bruce Bendinger (Editor)

Book Description

Publication Date: September 30, 2006 | ISBN-10: 1887229280 | ISBN-13: 978-1887229289 | Edition: 2nd

Thought provoking writings from The Socrates of San Francisco. With Stan Freberg and Jeff Goodby.

--This text refers to an out of print or unavailable edition of this title.

Product Details

• Paperback: 308 pages
• Publisher: Copy Workshop; 2nd edition (September 30, 2006)
• Language: English
• ISBN-10: 1887229280
• ISBN-13: 978-1887229289
• Product Dimensions: 9.8 x 7.9 x 0.9 inches
• Shipping Weight: 2.2 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (8 customer reviews)
• Amazon Best Sellers Rank: #748,815 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

13 of 13 people found the following review helpful:

5.0 out of 5 stars Heartbreakingly good, August 17, 2001

By 

Jeff J. Ong (Portland, OR USA) - See all my reviews
(REAL NAME)   

This review is from: The Book of Gossage (Paperback)

A collection of pieces ranging from brilliant little essays to recollections about Gossage. While much of the material overlaps and reprises itself, it's entirely worth reading. Will make you wish you could have been a maverick creative in the Iron Age of advertising.... and one of the few advertising books to elevate itself beyond its subject matter. It's a great resource for creating, period.

10 of 10 people found the following review helpful:

5.0 out of 5 stars An entertaining history of a really strange man and his time, June 21, 1999

By 

Bill Huey - See all my reviews

This review is from: The Book of Gossage (Paperback)

Bruce Bendinger has done a real service to advertising by putting this book together. Not only does it give Gossage the attention he deserves, it gives us a capsule social history of a very interesting time. And it's full of little nuggets like this: In addition to introducing Marshall McLuhan to the world, Gossage bought him a decent pair of black socks so that Professor M could show up to a speaking engagement without looking like a rube. An interesting time to be in San Francisco and to be in advertising. If you care at all about advertising, you'll find this book fascinating.

9 of 10 people found the following review helpful:

5.0 out of 5 stars Read this last..., August 23, 1998

By A Customer

This review is from: The Book of Gossage (Paperback)

Read every other book about advertising creative before you read this book, because "The Book of Gossage" will spoil all those other books for you. They just won't be as inspiring, or even as interesting.

Gossage was a fascinating man, with a fascinating life, who did incredible advertising.

Must read.