Customer Reviews

Book Promotion Made Easy: Event Planning, Presentation Skills & Product Marketing

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Whether you sell out to a large (New York) publisher or publish yourself, the author must do the promotion. Publishers produce and distribute books, they do not promote them (just ask an author). Your publisher will get your books into the stores but you must prompt the potential buyer to go into the stores to buy--and pull the books through the distribution system. Most successful authors spend a large percentage of their time promoting their book.

The conflict is that the author (normally a quiet, reclusive person) must become a promoter (a gregarious out-going person). What you need is some knowledgeable, friendly support. This book is your crutch.

Hosting events, mini seminars and workshops can provide an extremely profitable way to sell your book, other products and services. You will discover how to double or triple your profits by developing a marketing strategy, promoting more profitable events, designing your event to meet your audiences' goals, merchandising your books and other products, selling more books, products and services, making your presentation more exciting, handling the Q&A, converting your speaking engagements from free to fee and much more. Lots of inside tips and techniques.

Eric Gelb, MBA, CPA, is an author, publisher and business consultant based in New York.

As a publisher and an author of 113 books (including revisions and foreign-language editions) and over 500 magazine articles, I recommend this book to authors and publishers. DanPoynter@ParaPublishing.com.

Every budding author dreams of having an autograph session at his/her local bookstore. But you will know why this egocentric exercise won't help sell a single copy of your new book after you read this new guide.

Its large format made reading it easy; it wasn't in extra large print but I still didn't need reading glasses since the layout made it simple to keep track of where one was. There was plenty of bold face type which helped make certain points jump out to me when they were important.

But the best part about the book was the content, of course. There are plenty of helpful hints which will aid you in promoting your own book, pamphlet, newsletter, or even tapes. There are also some warnings about self-defeating things and how to avoid them.

Why not just set up in a bookstore and have an autograph party? This is more for the author, and lazy bookstore event planners than it is for readers; unless you are well-known. Mr. Gelb tells how to let your potential book buyers know that you have something to offer. This is much more important than occupying a chair while you watch people buy other authors' books!

There are tips on how to work with bookstore event coordinators and the media for maximum short-term effect and to set up for future good contacts. There are tips on public speaking and why it is so important to the writer wanting to sell books. Also included is how to be prepared for speaking emergencies. How do you turn out large groups to your event? The author explains this in detail, offering tried and true methods which he has done. He confesses to holding events where only one person showed up, and how to learn from his experience so that it doesn't happen to you!

Other helpful chapters include: When to start expecting pay for seminars and speaking engagements, Why and how to become the local expert, Using business cards to advantage, What time of day to hold book events, Why you shouldn't use your own photo to promote the event...and what photo you SHOULD use.

There is a section at the end for print and internet resources. his book also tells ways of keeping in contact with book buyers long after the sale via web pages, newsletters, mailing lists, etc. Your time is precious, learn how to save and protect it by making wise choices doing your book tour.

The slim appearance of this 55-page paperback almost places Book Promotion Made Easy in the pamphlet realm, but spine lettering and an attention to depth makes it more than a pamphlet. Book Promotion Made Easy covers the event planning, presentation skills and marketing necessary to promote a book. Gelb is author of several self-published titles and provides a system of self-promotion through seminars and working with local bookstores: Book Promotion Made Easy provides a focus on creating such events to help market a book. Important information which goes beyond the usual tips on how to obtain publicity.

This book is designed to help you make more money at book signings, autograph parties, seminars, workshops and events -- basically anywhere you make a presentation. This guide is a hands on how-to, filled with practical, step-by-step strategies and tactics to increase your profits. You'll learn how to select the right events, plan and deliver more effective presentations and prepare for your event. Youwill learn how to weave your book into your presentation in order to pique the audience's curiousity and get them to buy.

I have been an author and promoter for 10+ years. This book is based on my personal experience. As a matter of fact, I actually do the stuff in this book - no kidding. Some of the tactics will help you avoid the blunders and missteps I made in my early days as a presenter and marketer. My experience ranges from appearing on over 100 radio and TV shows across the US and having made sales calls to 150+ Fortune 1000 companies. Good luck and make more money selling your books, products and services.

Awesome service... is always nice ot know when bying from amazon the product arrives. Even overseas! I would trade again any day!

I'm writing my first book and this was exactly what I was looking for in helping me promote it. It's brief, to the point, with excellent tips. Ignore the negative review below as that person is stuck in the dark ages. Promoting books goes beyond just signing, one has to be innovative and creative and this book has some great ideas.

Also, when writing a book one doesn't need or have time to read a 300-page book on how to promote your book. One needs something quick and informative and this book delivered the goods!

If you want wisdom on how to hawk your books in the best Zig Ziglar style (i.e. with the dignity of a used-car salesman), you'll love this book. Otherwise save your[money], and buy Dan Poynter's Self-Publishing Manual. It has all the information on promotion you want, plus hundreds of pages of additional material you need.