Brief, simple, and to the point, this sagacious book somehow manages to make the labyrinthine publishing industry understandable. Not as comprehensive as other books on the topic, but chances are that you'll actually get around to reading this book cover to cover. Recommended for anyone in the book business!
Every publisher needs this valuable reference. -- Dan Poynter, noted publishing consultant
This updated second edition to publishing uses the experiences of people within BookWorld Services to explain the special challenges of computerized publishing and distributing. Book publishers will find this packed with essays and concerns central to their trade, including keys for success and failure, and developing an effective marketing strategy. -- Midwest Book Review