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Book Publishing Industry, The: (Part of the Allyn & Bacon Series in Mass Communication)
 
 

Book Publishing Industry, The: (Part of the Allyn & Bacon Series in Mass Communication) [Paperback]

Albert N. Greco (Author)
2.6 out of 5 stars  See all reviews (5 customer reviews)


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Paperback, September 10, 1996 --  

Book Description

Mass communications book series September 10, 1996
A detailed guide to the publishing industry, from both a cultural and commercial perspective. The book examines all aspects of the editorial and business issues affecting book publishing, and contemplates the future of the industry, suggesting that great opportunities lie ahead for the industry.


Product Details

  • Paperback: 324 pages
  • Publisher: Allyn & Bacon; 1 edition (September 10, 1996)
  • Language: English
  • ISBN-10: 0205261000
  • ISBN-13: 978-0205261000
  • Product Dimensions: 8.9 x 5.9 x 0.6 inches
  • Shipping Weight: 11.2 ounces
  • Average Customer Review: 2.6 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Best Sellers Rank: #2,750,770 in Books (See Top 100 in Books)

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Customer Reviews

5 Reviews
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Average Customer Review
2.6 out of 5 stars (5 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

21 of 23 people found the following review helpful:
1.0 out of 5 stars horrible writing, January 19, 2006
The good thing about the book is its abundant information (more than you need, actually). However, the writing is horrible! I can't imagine how a person--a college professor in this case--can come up with such a poor job despite a very clear-cut framework. Redundant and illogical paragraphs are no surprise in this book. The first edition is bad, but believe me, the second one is even worse! Also, be fully prepared for loads of typographical errors and the mix-up of figures.
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18 of 20 people found the following review helpful:
4.0 out of 5 stars THE BUSINESS SIDE OF PUBLISHING, January 3, 2000
By A Customer
This review is from: Book Publishing Industry, The: (Part of the Allyn & Bacon Series in Mass Communication) (Paperback)
I am a college writing teacher and The Book Publishing Industry is used as a textbook in my classes. It's somewhat like a book for business school, and can be factual to an extreme, but it gives an excellent view of the financial underpinnings of this huge industry.
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2 of 2 people found the following review helpful:
2.0 out of 5 stars ??..., July 12, 2010
By 
Teresa R. Sailes (East Cleveland, OH, US) - See all my reviews
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This review is from: Book Publishing Industry, The: (Part of the Allyn & Bacon Series in Mass Communication) (Paperback)
This is not an easy read. Extremely informative, maybe too informative. But it will direct you to ALL that you may need to know and what to research when it comes down to book publishing. I kinda treat it like a reference/workbook. but it is very challenging to just sit and read..
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