The Book Publishing Industry, Second Edition [Paperback]

Albert N. Greco (Author)

Book Description

ISBN-10: 0805848533 | ISBN-13: 978-0805848533 | Publication Date: October 25, 2004 | Edition: 2

This volume provides an innovative and detailed overview of the book publishing industry, including details about the business processes in editorial, marketing, and production. The work explores the complex issues that occur everyday in the publishing industry and covers the changing technologies and business practices. In this second edition, author Albert N. Greco thoroughly updates his original text, providing statistical datasets though 2002 and in many cases offering projections through 2007.

With consumer books (adult, juvenile, and mass market paperbacks) at the central focus of the book, the author also reviews all major book categories to present a comprehensive overview of this diverse business. In addition to the insights and portrayals of the publishing industry, this edition includes a new appendix containing rarely seen historical data on the industry from 1946 to the end of the 20th century. The selective bibliography includes the latest literature, including works in marketing and economics that has a direct relationship with this dynamic industry.

This volume offers invaluable insights for graduate and undergraduate courses exploring the book publishing industry, and it is a unique and vital resource for anyone studying or interested in the industry.

Product Details

• Paperback: 400 pages
• Publisher: Routledge; 2 edition (October 25, 2004)
• Language: English
• ISBN-10: 0805848533
• ISBN-13: 978-0805848533
• Product Dimensions: 9.1 x 6.1 x 0.8 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Average Customer Review: 2.6 out of 5 stars  See all reviews (5 customer reviews)
• Amazon Best Sellers Rank: #880,480 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

Most Helpful Customer Reviews

21 of 23 people found the following review helpful:

1.0 out of 5 stars horrible writing, January 19, 2006

By 

BJ Bookworm - See all my reviews

This review is from: The Book Publishing Industry, Second Edition (Paperback)

The good thing about the book is its abundant information (more than you need, actually). However, the writing is horrible! I can't imagine how a person--a college professor in this case--can come up with such a poor job despite a very clear-cut framework. Redundant and illogical paragraphs are no surprise in this book. The first edition is bad, but believe me, the second one is even worse! Also, be fully prepared for loads of typographical errors and the mix-up of figures.

18 of 20 people found the following review helpful:

4.0 out of 5 stars THE BUSINESS SIDE OF PUBLISHING, January 3, 2000

By A Customer

This review is from: Book Publishing Industry, The: (Part of the Allyn & Bacon Series in Mass Communication) (Paperback)

I am a college writing teacher and The Book Publishing Industry is used as a textbook in my classes. It's somewhat like a book for business school, and can be factual to an extreme, but it gives an excellent view of the financial underpinnings of this huge industry.

2 of 2 people found the following review helpful:

2.0 out of 5 stars ??..., July 12, 2010

By 

Teresa R. Sailes (East Cleveland, OH, US) - See all my reviews

Amazon Verified Purchase

This review is from: Book Publishing Industry, The: (Part of the Allyn & Bacon Series in Mass Communication) (Paperback)

This is not an easy read. Extremely informative, maybe too informative. But it will direct you to ALL that you may need to know and what to research when it comes down to book publishing. I kinda treat it like a reference/workbook. but it is very challenging to just sit and read..