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The Book in the Renaissance [Hardcover]

Andrew Pettegree (Author)
3.7 out of 5 stars  See all reviews (7 customer reviews)


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Book Description

June 29, 2010

The dawn of print was a major turning point in the early modern world. It rescued ancient learning from obscurity, transformed knowledge of the natural and physical world, and brought the thrill of book ownership to the masses. But, as Andrew Pettegree reveals in this work of great historical merit, the story of the post-Gutenberg world was rather more complicated than we have often come to believe.

The Book in the Renaissance reconstructs the first 150 years of the world of print, exploring the complex web of religious, economic, and cultural concerns surrounding the printed word. From its very beginnings, the printed book had to straddle financial and religious imperatives, as well as the very different requirements and constraints of the many countries who embraced it, and, as Pettegree argues, the process was far from a runaway success. More than ideas, the success or failure of books depended upon patrons and markets, precarious strategies and the thwarting of piracy, and the ebb and flow of popular demand. Owing to his state-of-the-art and highly detailed research, Pettegree crafts an authoritative, lucid, and truly pioneering work of cultural history about a major development in the evolution of European society. (20110501)



Editorial Reviews

From Booklist

*Starred Review* Looking back on her early adulthood, St. Teresa of Avila remarked, “If I did not have a new book, I did not feel that I could be happy.” In this history of the pioneering publishers who transformed Gutenberg's new technology into an epoch-making force, Pettegree recounts the fascinating story of how new books found their way into the hands of Renaissance readers such as St. Teresa. That force, as readers soon realize, reshaped the world of learning, as affordable books swelled enrollment in universities and multiplied municipal schools. But the force of the printed word emerged far from the classroom, as printing presses become potent weapons in political and ecclesiastical conflicts. Pettegree details in particular the ubiquity of polemical pamphlets and broadsheets that stirred popular passions, only to disappear, except as fugitive entries in publishers' catalogs. Though readers gain considerable understanding of technical processes of publishing—such as the making of paper and cutting of type—what they come to see most clearly is the tense political and economic circumstances in which Renaissance publishers operated. Assailed by censors on the one hand and by pirate presses on the other, publishers effected a cultural revolution only through remarkable resourcefulness. A probing chronicle of crisis and change. --Bryce Christensen

Review

“In an understated, judicious manner, [Pettegree] offers a radically new understanding of printing in the years of its birth and youth.”—Robert Pinsky, New York Times Book Review
(Robert Pinsky The New York Times Book Review )

“An authoritative, innovative and succinct account of one of the most fundamental issues in Renaissance history, the role of the printed book.”—Henry Kamen
(Henry Kamen )

“Pettegree…examines an earlier rocky transition in the history of the written word: not the transition from print to digital, but the transition from manuscript books to print.”—Heather Horn, TheAtlantic.com
(Atlantic.com )

". . . a highly readable volume, . . . the text carefully navigates a balance between popular history and scholarly monograph."—Timothy J. Dickey, College & Research Libraries (Timothy J. Dickey College & Research Libraries )

"By far the most significant publication yet on the social history of the book.  . . . It is, by far, one of the most significant library-related books I have ever read in many a year; I cannot recommend it highly enough."—Norman D. Stevens, RBM
(Norman D. Stevens RBM )

“Well written and…a useful introduction to readers unfamiliar with the subject.”—Renaissance Quarterly
(Renaissance Quarterly )

“Thorough and engaging.”—Library Journal
(Library Journal )

“[A] fine new study.”—Adam Gopnik, The New Yorker
(Adam Gopnick The New Yorker )

“[A] masterpiece...Pettegree is a splendid storyteller.”—RBM: A Journal of Rare Books, Manuscripts, and Cultural Heritage
(RBM: A Journal of Rare Books, Manuscripts, and Cultural Heritage )

Product Details

  • Hardcover: 440 pages
  • Publisher: Yale University Press; First Edition edition (June 29, 2010)
  • Language: English
  • ISBN-10: 030011009X
  • ISBN-13: 978-0300110098
  • Product Dimensions: 9.6 x 6.4 x 1.5 inches
  • Shipping Weight: 1.9 pounds
  • Average Customer Review: 3.7 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Best Sellers Rank: #611,048 in Books (See Top 100 in Books)

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Customer Reviews

7 Reviews
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Average Customer Review
3.7 out of 5 stars (7 customer reviews)
 
 
 
 
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36 of 37 people found the following review helpful:
5.0 out of 5 stars An indispensable history, September 18, 2010
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This review is from: The Book in the Renaissance (Hardcover)
A sweeping survey of the first 150 years of the European printed book ("book" here covers all printed texts including pamphlets and single leaf broadsides), from its invention by Gutenberg in 1450-55 to the end of the sixteenth century. During that time, printing spread from a single location in southern Germany to every corner of Europe and beyond, resulting in an estimated 350,000 different editions. The focus of the book is on the book as a business - "Printers were businessmen, and books were a commercial venture" (p. 129) - and, as the book progresses, on the Reformation (which resulted in an explosion of printing of Luther's pamphlets) and the subsequent wars, political conflicts and intrigues. Pettegree discusses what was printed, where and why; how the books were distributed and marketed, etc., tying this to the important historical and religious events of the sixteenth century. Along the way, he covers the expansion of printing to provide news and entertainment, the increase in printing in the vernacular, the birth of literary salons and women authors, the early printing of popular music, renaissance schools, emblem books, scientific works, botanical illustration, maps, printing in England, Scotland, Spain, Scandanavia, Eastern Europe, and Mexico, censorship and the Index, and a variety of other topics. Seemingly, nothing significant is omitted.

In his analysis, Pettegree provides numerous important and new insights into the history of the early printed book. The book is dense with facts and specific examples. It includes many excellent illustrations of early printed books, including fine title pages. It contains extensive footnotes to sources, although unfortunately they are not at the bottom of pages of text, but at the back, indexed by page runs.

Surprisingly, the author starts off the book with a significant error. He states that Gutenberg may have based his invention on the "model" of block books, short religious works in which both the text and images were printed from single woodcuts (p. 23). In fact, scholars have rejected the idea that block books were precursors of movable type books and have confirmed (through analysis of watermarks and owners' annotations) that virtually all surviving block books had been printed in the 1460s and later and none predate work on the Gutenberg Bible (1450). (See Allan Stevenson's "The Problem of the Blockbooks" and the other articles included in Blockbücher des Mittlealters, Gutenberg-Museum, Mainz (1991)). The illustrated "block book Bible" shown in fig. 4 and supposedly printed "c. 1430" actually is known as an "Apocalypse" and was printed c. 1465-70. The author also suggests that work on mechanical printing may have begun in the 1430s (p. 21), without mentioning that the early sources on which that is based are problematic and have been the subject of lengthy and inconclusive debate.

Although I saw no other major errors, I did note a few minor ones. For example, type was inked using stuffed leather balls or pads with attached handles, and not "soft sponges" as the book states (Fig. 6). (See, e.g., Philip Gaskell, A New Introduction to Bibliography (1972), p. 126.) The statement that the sixteenth century Giunta printing business in Florence "was a branch office of the family's Venice business" (p. 254) is incorrect; the two businesses were separately formed in the fifteenth century by a pair of brothers from Florence and were independently operated by them and their respective heirs following distinct strategies, devotional works in Venice and humanistic works in Florence. Although the two businesses entered into several partnerships, "direct participation of the Florentine firm in partnership with the Giunti of Venice ended in 1517." (Pettas, The Giunti of Florence, p. 112.) The reference to "Bohemia (now the Czech Republic)" (p. 112) is awkward, seemingly suggesting that Bohemia simply changed its name; something like "Bohemia (roughly the western part of today's Czech Republic)" would have been more accurate. And, although he discusses Aldus' famous small octavo editions (p. 61), he neglects to mention that Aldus began their printing in 1501, leaving their chronology unclear to the reader.

Notwithstanding these small imperfections, this is a major addition to the early history of the book and clearly the most comprehensive study (in English at least) of the inter-relation of sixteenth century printing with the Reformation and religious turmoil of that period Pettegree's work will be indispensable to those fields.
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22 of 29 people found the following review helpful:
5.0 out of 5 stars Wonderful book, but not in Kindle version, August 21, 2010
By 
Lake Erie Islander (Lake Erie Islands, OH) - See all my reviews
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This is a wonderful book, the the Kindle edition, aside from being overpriced, does not include any of the many pictures from the book. Amazon should have a warning about this.
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23 of 32 people found the following review helpful:
1.0 out of 5 stars shoddy product, January 21, 2011
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This review is from: The Book in the Renaissance (Hardcover)
This book author's fine work has been dealt a poor hand by its publisher. I was very surprised to find that the Yale University Press honors an outstanding work on the early history of books and publishing with so shoddy a modern product. The "Hardcover" in this instance is some slim cardboard drawn over what is essentially a rigid perfect bound text. I had understood that a "Hardbound", or Case bound, book would be comprised of a substantial cover drawn over smythe sewn pages. The result of such a process being an easy to read publication, the pages generally lie flat, resulting in a book that is easy to use and quite durable.
This current edition by the Yale University Press combines text margins which are so slim that the text disappears into the gutter with pages being glued together in a rigid block, all of which results in it becoming necessary to physically break the back of the book block in order to read the text.
It is truly a shame to produce such a shoddy product covering what is in effect an outstanding effort covering the formative history the art of the book with a book that is completely lacking in normal cased book production values.
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